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Citroën: SpaceTourer
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Citroen and Rip Curl have partnered up for the promotion of the newSpecial Edition Citroen Spacetourer Rip Curl. Part of an ambiton to develop newforms of original and innovative communication for Citroen, Traction (BETC) hascreated a piece of brand content to bring professional surfers closer to theirfamilies while they’re away. Professional surfers spend a lot of time traveling, far from theirfamilies. Waxing the board before hitting the waves is an important ritual and itwas with this in mind that Traction created special crayons made of surfwax, making it possible for the surfers' kids to draw or write directly ontheir parents boards, allowing them to bring a little part of their family withthem. For this project 3 boards were created using drawings made by French ProSurfer Vincent Duvignac’s son. The crayons are made in France by GreenFixfrom natural ingredients and non-toxic pigments, they were designed for thecampaign but will be produced on a large scale.
CLIENT MANAGEMENT : Arnaud Belloni, Claudine Borel, Sylvain Peraldi, Amélie de Chabannes Related |
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