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Top 6: June 6th 2018
Interactive
Samsung: The Illegal HourTop 6: June 6th 2018
Samsung wanted to launch on line Quick Drive Washing Machine. A expensive washing machine, capable of reducing laundry times by up to one hour.
We Are Social hijacked the most famous/discussed/hated TIME-SAVER in the world: THE DAYLIGHT SAVING TIME, creating the #ILLEGALHOUR on March 25th 2018 from 1 a.m. to 2/3 a.m. A one hour pre-selling promo that gave people back their TIME. So when the world was setting their clocks forward an hour, on samsung.com they could buy the washing machine that would give them back one hour.
Federico Scaglia: Content Specialist RelatedWEB FILM
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