Interactive ad: Destinos Travel Agency: Fly Like A President

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Top 6: June 6th 2018

Luis Guillermo Solís, who took Costa Rica's presidency in 2014, has travelled abroad more than 30 times, to 25 different countries, since he took office. This led the press and the citizens of the country to call him the "Travelling President". In fact, Solís has traveled more than any elected politician in Costa Rican history. This unusual behavior led ad agency McCann San Jose to partner with the largest travel agency in the country, Destines ("Destinies"), and launch the "Fly Like A President" promotion, which offered special travel deals to Costa Ricans who, just like their president, wanted to get to know different places around the world. The centerpiece of the campaign was a dedicated website that was updated in real time with the Presidential agenda; all of the countries visited by Luis Guillermo Solís led to travel offers in more than 20 different destinations in the Americas, Europe, Asia and Africa.