wwf: Arctic Hotspot

On International Biodiversity Day, WWF France is hijacking Generation Z's favorite social network, Snapchat, to raise awareness among 15 to 25-year-olds on the impacts of global warming. The NGO targets the "Snapchat’s map", a fun data feature of the platform that allows 19 million users to follow in real time and around the world the "heat zones" (major events and trends shared by users.). During 24 hours, WWF France is playing with this feature: series of snaps are generated to create an area of unusual heat in the Arctic. Since this morning, Snapchat users who have clicked on this area have been surprised to discover ephemeral videos warning them against the danger of climate change on nature and showing them how they can take action.