san yang: SanYang Vs. Car

The live Billboard that proved that there’s only one way to beat the traffic. Israel has the worst traffic jams in the OECD, so When Waze launched the motorcycle navigation feature – We decided to share with everyone the best way to avoid traffic jams. We used live travel time data, from both cars and motorcycles on the most congested section of Israel’s main highway and projected it side by side on our live billboard, at the highway’s entrance. This is how we confronted Israeli drivers with the striking difference between car and SanYang motorcycle travel times and showed them that there’s only one way to beat the traffic! Agency: Leo Burnett, Israel