Interactive ad: Estadão: Warboard

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Top 6: July 11th 2018

Violence is one of greatest troubles for Brazil and the number of homicides in the country is the most telling indicator of the problem. The number of murders in Brazil is even more alarming when compared to the fatalities in international wars. To draw attention to this alarming scenario, Estadao and FCB Brasil launched the Warboard. Through a digital platform, the Warboard shows the number of homicides in Brazil compared to fatalities in war-ravished countries like Syria, Iraq and Libya. Also, the portal will be updated in real time with news about fatalities both in Brazil and in countries at war.

Category Other
Client Estadão
Agency FCB Brasil
Country Brazil
Uploaded 3 July, 2018

Credits

Executive Creative Director
Fábio Simões
Creative Director
Marco Monteiro
Creative Director
Andre Pallu
Art Director
Carina Caye
Copywriter
Pedro Furtado
Copywriter
Sofia Calvit

Other credits

Art Buyer: Bibiana Oliveira

Project Manager: Suelen Mariano

Media Planners: Fábio Freitas, Cris Omura, Germano Bernardes

Client Approval: Flávio Pestana, Marcelo Moraes, Marcela Dalla, Larissa Martinelli

Planning: Márcia Neri, Bianca Reame, Isabella Esteves

RTV Producer: Charles Nobili, Ricardo Magozo, Mariana Carneiro

Client Services: Elton Longhi, Anna Sant’Anna, Rafael Cardoso, Karoline Araújo

Creative Technologist: Victor Hugo Odo

Digital Producer: Follow55

Estadão: Warboard

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Estadão: Warboard

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