Sofia Calvit

Sofia is the Executive Creative Director at GUT Sao Paulo, with a portfolio recognized at Cannes Lions, D&AD, The One Show, Andy Awards, Clio, LIA, and more.

She joined GUT in 2021 as a Creative Director and has since led major projects for key clients across the agency and the region. Her work includes campaigns for Mercado Pago, the largest fintech in Latin America; Ze Delivery, the world's leading beverage delivery app and part of ABInBev; Porto Seguro, Brazil's most recalled insurance brand; QuintoAndar, the top digital real estate platform in Latin America; and O Boticario, the country's most beloved beauty brand. Alongside her team, Sofia was instrumental in winning GUT Sao Paulo's first Cannes Lion for ABInBev, the first two Lions for O Boticario, and Mercado Pago's first-ever Cannes shortlist. She has also contributed to award-winning work for Heinz and Mercado Livre.

Prior to joining GUT, Sofia worked as a copywriter at some of Brazil's and the world's most … read morerespected agencies, including Wunderman Thompson, DPZ&T, and FCB, developing campaigns for brands like McDonald's, Netflix, Oreo, KitKat, NIVEA, and Whirlpool. She has twice served on the jury for Clube de Criacao, Brazil's most prestigious advertising award.
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