Jimmy Brings / Spotify: Songmelier

Eleven has worked with alcohol delivery service Jimmy Brings and Spotify to launch three limited edition wines that marry perfectly with music in a collaboration via Eleven. "The Songmelier" Edition range features an Australian Sparkling, Sauvignon Blanc and Reserve Shiraz, each paired with a Spotify playlist accessible via a code on the label. Each playlist features some of Spotify's most unusual microgenres including Bubblegum Trap, Aussietronica, Chillwave and Electrofox, curated to complement the characters of each drop. Agency: Eleven / TBWA Sydney