Future Women: Future Of Women

Giving women a new platform to connect as part of a movement that goes beyond gender stereotypes, Sydney agency Pollen has led the design and development of Nine’s new women’s platform, Future Women — a space committed to the success, advancement and support of women. Conceived in collaboration with Nine’s digital content director and founder of Future Women (FW), media maverick Helen McCabe (ex-editor in chief of Australian Women’s Weekly), Pollen worked closely with the FW team to define and design a platform that would facilitate its ambition. Understanding the platform vision through a series of project context workshops, Pollen established the platform’s desired feature set and functionality before setting out on a journey to map the user experience. Everything from ‘What really is Future Women?’ through to how to join and how to connect with like-minded, inspirational women.