Interactive ad: Hong Kong Tourism Board: Reframing Hong Kong.

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Top 6: September 5th 2018

Grey Hong Kong and Hong Kong Tourism Board enlisted Hong Kong locals to become the city's official photographers, creating a gallery of images that showcases the uniqueness of this incredibly photogenic destination. #reframinghk received over 2000 uploads in first week of launch. The best images finding their way into international marketing campaigns and onto the front of Hong Kong's postcards.

Category Travel, transport & tourism
URL https://reframinghk.discoverhongkong.com
Client Hong Kong Tourism Board
Agency Grey Hong Kong
Country Hong Kong
Uploaded 29 August, 2018

Credits

Chief Creative Officer
Michael Knox
Group Creative Director
Christopher Lee
Assoc Creative Director
Jackie Wong
Art Director
Ella Wong
Copywriter
Amy Cheng
Business Director
Joanna Go
Senior Account Director
Bonnie Chan
Account manager
Leo Yuen
Account Executive
Iris Wong

Other credits

HONG KONG TOURISM BOARD.

Tina Chao – General Manager, Marketing

Hilda Chan – Senior Manager, Brand Marketing

Janice Fung – Manager, Brand Marketing

Veronica Chiu – Executive, Brand Marketing

Hong Kong Tourism Board: Reframing Hong Kong.

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Hong Kong Tourism Board: Reframing Hong Kong.

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