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Top 6: September 19th 2018
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FIAT 500X: Back to the FutureTop 6: September 19th 2018
For the launch of the New 500X, Fiat has made a delightful short movie lasting two and a half minutes, inspired by the cult film “Back to the Future”*, which consolidates the long-standing bond between the Fiat brand and the world of film and follows on from the tribute video "See you in the future", launched last year to celebrate the Fiat 500's 60th birthday and starring Oscar-winner Adrien Brody. Now it is the turn of the new video dedicated to the New Fiat 500X, the Italian crossover that blends timeless style and design with innovative technology able to satisfy the very latest mobility needs. A kind of "time machine", embodying both the iconic identify of the 500 and the Fiat' brand's special ability to make the smartest solutions, which simplify and improve life at the wheel, affordable for all. This is the concept of the exciting new communication campaign entitled “New 500X - A Taste of Tomorrow. Today”. Agency: Leo Burnett, Italy
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