Today, we live life in the middle of a shopping temptation jungle. Lots of shopping malls’ both offline and online, marketing tricks make it hard for all of us to keep our money in … read moreour pockets, especially when smartphones make it much easier to spend. ME by TMB Digital Bank used this insight to trigger audiences to try its new product, ME MOVE, a new digital bank account that was designed to help users spend and save with ease at the same time. It comes with a balance sweep feature that lets users sweep money from ME MOVE, a spending account to ME SAVE, a savings account with a higher interest rate at any time. Hence users can earn more interest while doing nothing with their money. The film, created by Leo Burnett Bangkok, uses a freeze time film technique inspired from shopping mall display windows to tell the story of a shopaholic couple.
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