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Top 6: November 28th 2018
Interactive
Cotton / Opening Ceremony: The Most Powerful Tee
Top 6: November 28th 2018
Cotton Incorporated and Opening Ceremony are celebrating the iconic cotton tee as a timeless medium for self-expression by creating “The Most Powerful Tee.” Bringing this idea to life is a special video developed by ad agency DDB and limited edition tee shirt, created by Cotton and Opening Ceremony and available for purchase at Opening Ceremony in New York at 33-35 Howard Street and online starting October 22, 2018, while supplies last. This collaboration, launched at Opening Ceremony New York on October 24, 2018, merges everyone’s favorite go-to cotton clothing item with the cultural reality of opinion sharing. More than 80 percent of consumers wear t-shirts all year long, with nearly half preferring t-shirts with printed messages (46 percent), according to Cotton Incorporated Lifestyle Monitor survey. “The Most Powerful Tee” was created by ad agency DDB New York (NYSE: OMC) and features historical footage coupled with statements and images made more impactful by the cotton tee. The video is also intercut with footage of diverse urbanites in equally statement-making tee shirts, emphasizing the individuality and power a seemingly simple tee shirt with the right message can express. Non-traditional filming methods, including a variety of angles, a combination of 16mm film and digital footage, and 4:3 aspect ratio add to the uniqueness of the film and help showcase the unique personalities featured throughout.
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