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Top 6: November 28th 2018
Cotton Incorporated and Opening Ceremony are celebrating the iconic cotton tee as a timeless medium for self-expression by creating “The Most Powerful Tee.” Bringing this idea to … read morelife is a special video developed by ad agency DDB and limited edition tee shirt, created by Cotton and Opening Ceremony and available for purchase at Opening Ceremony in New York at 33-35 Howard Street and online starting October 22, 2018, while supplies last. This collaboration, launched at Opening Ceremony New York on October 24, 2018, merges everyone’s favorite go-to cotton clothing item with the cultural reality of opinion sharing. More than 80 percent of consumers wear t-shirts all year long, with nearly half preferring t-shirts with printed messages (46 percent), according to Cotton Incorporated Lifestyle Monitor survey. “The Most Powerful Tee” was created by ad agency DDB New York (NYSE: OMC) and features historical footage coupled with statements and images made more impactful by the cotton tee. The video is also intercut with footage of diverse urbanites in equally statement-making tee shirts, emphasizing the individuality and power a seemingly simple tee shirt with the right message can express. Non-traditional filming methods, including a variety of angles, a combination of 16mm film and digital footage, and 4:3 aspect ratio add to the uniqueness of the film and help showcase the unique personalities featured throughout.
read less...Cotton Incorporated
President & CEO: J. Berrye Worsham
Senior VP, Consumer Marketing: Kim Kitchings
Advertising Director: Jill Orsini
Advertising Manager: Emily Cooper
Web Editor/Content Specialist: Lisa Lo Paro
Opening Ceremony
Founder and Creative Director: Humberto Leon
Founder and CEO: Carol Lim
VP of Special Projects & Legal Affairs: Bettina Chin
VP of Marketing & Digital: Carolyn Kriz Siegal
VP of Global Sourcing: Mylvia Ricca
Art Director: Naomi Otsu
Merchandise Manager: Bear Smith
Account Director: Lauren Solomon
Planning Director: Jennifer Fox
Account Executive & Community Manager: Michael Sullivan
Creative Head of Production: Elana Staroselsky
Line Producer: Jeff Schroeder
Typographer: Duong Nguyen
Post Production
Editorial: Uppercut
Editor: Micah Scarpelli
Additional Editor: Tyler Horton
Head of Production: Julia Williams
Flame Artist: John Geehreng
Color: The Mill/New York
Colorist: Michael Rossiter
Sound Design/Mix: Raphael Ajuelos
Composer: Senpu & Scott Hampton
Graphic Design: Diego Salinas
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