Snickers: Hungerithm

The holidays can be a chaotic time for everyone, and the internet definitely sees its fair share of ‘hanger’ during the holidays as people tweet, snap and post their way through stressful holiday moments. That’s why, for the second year in a row, SNICKERS is bringing back ‘Hungerithm,’ a tool that monitors the mood of the internet. The brand’s hunger-algorithm detects the hanger level of the internet and then adjusts the price of SNICKERS bars in real-time. As hanger increases, so does the coupon value. “Hungerithm” was developed by Clemenger BBDO Melbourne, BBDO New York and The Integer Group under the “You’re Not You When You’re Hungry” campaign umbrella and originally piloted in Australia to critical acclaim and business success. The campaign runs now until December 31, 2018 nationwide at 7-Eleven® stores.