Surf Life Saving Queensland: Life-Fi

In the past 10 years there have been 75 drownings recorded on Queensland beaches and, of these, 31 fatalities (41%) were international tourists or recent migrants. Digital innovation Life-Fi is set to save lives this summer by breaking down the communication barriers between surf lifesavers and international tourists. The new technology provides access to unlimited free wi-fi between the flags and enables beachgoers of different nationalities to receive live surf patrol instructions in their own language, without requiring app download. Life-Fi connects people’s mobiles to an interface that detects their language settings and automatically serves them culturally specific information. Agency: ROMEO Digital