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Top 6: November 14th 2018
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TK Maxx: The Neverending StockingTop 6: November 14th 2018
Gifts are not just for Christmas but for a whole year – courtesy of a playful, seemingly never-ending stocking and the latest festive campaign by Wieden + Kennedy, London. Launching in-store on Nov 7th, the big gifts at small prices retailer will offer shoppers the chance to bag TK Maxx treasures every month for a year – for absolutely nothing. The real-world activation is brought to life in an irreverent spot directed by Nick Ball at Blink Productions, voiced again by the inimitably droll Bill Nighy, and welcomes the ridiculous possibilities messaging of the brand once more this Christmas. The ad is shot in the overstated, cinematic style that the brand is best known for, with a strikingly unseasonal rumba soundtrack, by Jose Norman’s Cuban Pete. It sees gifts shared all year round, by a never-ending stocking, which comes to life when an oh-so-lucky TK Maxx customer finds it nestled within the product shelves.
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