TV ad: Absolut: The Walk

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Top 6: November 14th 2018

Absolut has launched a new global creative competition with a nostalgic campaign spot entitled ‘The Walk’. Taking a trip down memory lane to promote a call for entries for the competition, the vodka brand has partnered with BBH London and sound design and music production studio, String and Tins to craft a suitably creative new film. Renowned for its artist collaborations, Absolut has worked with hundreds of artists since 1985 to create posters for its vodka. The brand’s ethos of creative collaboration is at the heart of the new campaign ad which journeys from the 1980’s up to the modern day. Creatively devised by BBH London, London-based sound design and music production company String and Tins were brought on board to craft the intricate sound and music for the film.