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Macy’s has launched its 2018 Christmas campaign highlighting the idea of believing in the wonder of giving. This year’s anthem, 'Space Station', centres around an astronaut who is in … read morespace over the holiday season, and her seven year-old daughter, Mia. The mum keeps in contact with her family over video transmission, and keeping her company in space is Sunny – a snowpal hand-made by Mia. As the spot unfolds, we see the wonder of the holiday season through an ingenious plan hatched by Mia. The spot ends with the line, 'Believe in the Wonder of Giving'. The 60-second spot, created by Macy’s and BBDO New York, will run on TV, as well as social platforms. It was directed by Martin De Thurah through Epoch Films.
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Credits
Other credits
Account Executive: Charlie Kunze, Clare Driggs
Senior Director: Corey Cirillo
Associate Producer: Corie Rosenblatt
Senior Project Manager: Noreen Masih
Account Director: Justin Perrelli
Music Producer: Julia Millison
Business Affairs Manager: Nancy Espinal
Director of Music: Rani Vaz
Planning Director: Liz Simons
Line Producer: Michaela Johnson
Edit Company: Work Editorial
Editor: Rich Orrick
Edit Assistant: Theo Mercado
Producer: Chris Delarenal
Senior Producer: Jamie Lynn Perritt
Executive Producer: Erica Thompson
Post Production Company: Blacksmith
VFX Supervisor: Daniel Morris, Iwan Zwarts
Producer: Bindy St. Leger
CG Artists: Rick Walia
Compositing: Robert Bruce, Tim Reagan, Nick Tanner, Jacob Slutsky, Yebin Ahn
CG Supervisor: Olivier Varteressian
CG Artist: Tuna Unalan, Michael Marsek, CaseyReuter, Vitaliy Burov
Executive Producer: Charlotte Arnold
Matte Painting: Sue Jang
Music Company: Soundtree Music
Composer: Joel Hartman for Soundtree Music
Executive Producer: Jay James
Sound Designer: Brian Emrich
Head of Production: Luis Almau
Sound Mix: Steve Rosen @ Sonic Union
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