TV ad: Bankwest: Bankless Cinema Ad

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Cinema ads have a captive audience but as we all know, the rise of smartphones and social content is our main competition for attention in the up-front ad breaks. So we served up our own social content on a giant phone screen with a powerful message that everyone is currently talking about.
Throughout Australia, people have strong opinions about banks. So, to leverage the new ‘bank less’ creative platform for Bankwest, we hijacked the social conversation people were having. To do this, we overlayed negative footage of comments about banks with animated faces sarcastically saying positive comments about banks. Agency: UNION produced by The Brand Agency