Wonderbra: Hello Me

Twenty-four years after its famous “Hello Boys.” billboard captured the world’s attention, Wonderbra returns to spectacular out-of-home with a modern twist on its original iconic campaign. Exclusive to Ocean’s premium out-of-home locations across five cities, “Hello Me!” breaks across more than 10 screens in Manchester, Birmingham, Glasgow and London for two weeks from Monday, December 3. Photographed by Fred Meylan and featuring the Brazilian model Kamila Hansen, the campaign was artworked for Wonderbra by Lucky Elephant. Planning is through Concord (London) Ltd and includes Ocean screens at Westfield London and Westfield Stratford. The campaign coincides with the pre-Christmas and New Year gifting and party season, reflecting the chic glamour of the brand’s best-selling style and UK’s #1 strapless branded bra: The Ultimate Strapless*. Each advertisement is tagged to online or lingerie retailers close to the screens’ locations. The new “Hello Me!” message represents Wonderbra’s new brand positioning around female self-empowerment.