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Under Armour: "Protect This House. I Will. Training"
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The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House. I Will.This broadcast spot by WMIG features the skill and determination of star athletes Brandon Jennings, Dez Bryant, Michael Phelps, and George St Pierre. Shot on location in Milwaukee, Detroit, Baltimore, and Montreal, we glimpse key moments that show the UA athlete's relentless determination to become a better athlete inside the gym and in their respective battlegrounds. Each of these athletes comes with a different story; training and facing their demons. But the commonality they all represent is the singular, fierce commitment to overcome everything to succeed. They are the embodiment of the Under Armour spirit.
Production Company: Shilo Related |
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