Ice Break Iced Coffee: WA Delivery

The Monkeys created a campaign in response to a guy named Paul Pichugin's Facebook page. It was called 'Get Ice Break to WA'. So the agency sent him a delivery, with a catch. A bottle of Ice Break would be put on the truck for every like on the Ice Break Facebook page.

The idea of clicking a button and helping out an Ice Break drinker in another state captured the public's imagination. One week later the truck's 10,000-bottle capacity was reached and it made its way over to Paul and the rest of the Ice Break fans in WA - for the first time ever.