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Seen and noted
 The film explores an alternative universe where technology has always been an integral part of everyday life. Itâs a leisurely journey through iconic decades of Italian culture. The film is rich with nostalgic and reflective elements, viewers encounter vivid cultural touchstones such as references to Italian Neorealismo and the beauty of classic black-and-white cinema, a surprise appearance by beloved Topo Gigio, VIEW THE SPOT PT Station: Car Opinion Leader THE WORLDâS FIRST CAR OPINION LEADERâItâs not just KOLs, itâs Car-OL.âCHALLENGEOil brands love KOLs. Celebs, influencers, reviewersâeveryoneâs been there, done that. But when every brand screams âOur oil is the best!â through the same human influencers, how could PT, the market leader, break out of the echo chamber and keep things truly fresh? VIEW THE CONCEPT Battleground Mobile: Thoda Time
INTEGRATED
July 16, 2025 05:37 Dr Oetker Supreme: The Opera When your frozen pizza is anything but ordinary, your launch canât be either. Thatâs why Dr.Oetker Canada has introduced Suprema, its most premium frozen pizza yet, with a campaign as dramatic as the product itself: a custom-written opera. Rooted in the insight that Canadians are craving elevated at-home meals without the cost of dining out, Suprema was crafted to deliver restaurant-quality taste at an accessible price. The centrepiece of the campaign is a 14-minute live opera performance in downtown Toronto, VIEW THE CONCEPT Pocky : Paki Sabi âDentsu Philippines and Pocky Philippines help Filipino youths to 'Paki Sabi' with POCKY SABI, making the well-loved snack more than a just a sweet treat but the sweetest way to express their love, anonymously. While love and romance is a celebrated part of Filipino culture, many young Filipinos hesitate to express love openly due to hiya, an in-grained cultural value that encourages humility, making moments of affection difficult. VIEW THE CONCEPT  CIB is a well-established local bank with deep roots in Egypt and a strong reputation for trust and reliability. Now, itâs launching a new card called âSwipeâ â a smart, flexible way to pay in installments for almost anything. The concept is simple: make installment easy, accessible, and effortless, just like an old friend who makes things simple. To connect with an audience aged 40 and above â a generation shaped by the pop culture of the â80s â the campaign brings back three nostalgic celebrities known for their iconic songs. These lyrics have become so deeply ingrained in peopleâs memory that in our execution, every time someone meets one of these stars in real life,VIEW THE 2 SPOTS  In Egypt, many traditional banks are stuck in the past â offering rigid packages, slow service, and a one-size-fits-all mindset. As a result, customers often feel undervalued, unheard, and frustrated. We tapped into that tension and turned it into a cinematic metaphor: a customer literally running from outdated banking. VIEW THE SPOT  Wolf BKK has created a new spot for Central The 1 titled âEverything Has a Point,â turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. Thatâs why Central The 1 stands behind every shopperâs reason with a new feature: Dynamic Points â a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. VIEW THE SPOT  In 1996, Happy Gilmore swung his way into pop culture history, and brought Subway right along with him, filming the legendary Subway commercial after being suspended from the golf tour. Now, nearly 30 years later, of course Subway is teaming up with Netflix to celebrate the return of one of the most beloved sports comedies of all time. Happy Gilmore 2 isnât just a sequelâitâs a full-circle cultural moment. VIEW THE SPOT  In a world where brands make countless promises, Coors Light sticks to just one â but itâs the most refreshing of all: being truly cold.The concept âCold As Promisedâ is born from the very essence of the brand: a beer that doesnât just talk about coldness â it proves it. That promise lives in every detail, from its iconic blue mountain that activates with temperature, to the chill you feel in every sip.VIEW THE 3 ADS Mattel: Real Cars Hidden On Carsales The new Mattel Brick Shop models might be 1:12 the size, but they're about as real as it gets. 1600 pieces. Real detail. 7hrs of real craftsmanship to put them together. So when it came time to launch them, it was kept as real as possible. A real racing car driver as spokesperson.Real print ads in real car magazines.Photography by a real car photographer. Real Carsales listings selling the real models. VIEW THE AD VIEW OUTDOOR  Back in 1959, Volvo invented the life-saving three-point seatbeltâand then made the patent available for all automakers to use for free. To honour this legacy, we created a print campaign featuring cars from different decades, showing that no matter what car you drive, you're always driving with a part of Volvo. The ads were strategically placed near other automakersâ dealerships.VIEW THE 3 ADS Jeep : Desire Path When people choose their own way over the expected one, a new path forms: a Desire Path. This ad celebrates that instinct to break away, aligning it with the spirit of Jeep: made for those who don't just follow roads, they redefine them. A simple message says it all: Stay 4x4.VIEW THE 5 ADS  34 minutes for mainstream sports. 0 minutes for athletes with intellectual disabilities. Two numbers, one reality â and one pact.Thatâs how #PactoInvisibles started. Itâs a movement to give visibility to over 11,000 athletes from Special Olympics Chile who, despite their achievements, are still invisible in the media. Even getting them just 1, 2, or 3 minutes of coverage would be like winning Olympic gold for the country.VIEW OUTDOOR McDonalds India: Shakashaka The Cosmic Art of Shakashaka Inspired by the percussion concept of drawing extraordinary musicality from ordinary objects, we turned our Shake Shake Fries to Shakashaka - a cultural, musical phenomenon. We built an experiential world through multiple in-store activations like the Shakashaka classes, fry-bag manuals, and a mockumentary series, introducing "Papaji," an enlightened preacher who unlocked the âdivineâ power of shaking fries with the sacred Piri Piri seasoning. VIEW THE 3 CONCEPTS  Wolf BKK has created a new spot for Central The 1 titled âEverything Has a Point,â turning every shopping excuse into an undeniable reason to buy. Shopaholics always have a reason to buy something new. Even as the economy gets tougher, every shopper finds a way to justify their choices. To outsiders, those reasons might seem pointless. Thatâs why Central The 1 stands behind every shopperâs reason with a new feature: Dynamic Points â a revolutionary way to earn rewards that breaks the market norm of simply giving 4X points. VIEW THE SPOT Lipton: Lipton X Squid Game To tempt Indians away from their local favourites and towards the McCrispy, we tapped into an insight most burger brands overlooked. Indians donât just eat with their eyes â they feast with their ears.VIEW THE SPOT  One month after launching their first work for Macca's, Wieden+Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Maccaâs breakfast menu as the most important time in a brekkie fansâ day. The work is grounded in a fan truth â âI only go to McDonaldâs for the breakfastâ â and speaks to a subsection of fans who view the restaurants as a breakfast company. VIEW THE 2 SPOTS  With blood stocks currently at critically low levels, NHS Blood and Transplant â the NHS organisation dedicated to saving and improving lives through blood and organ donation - has launched a new campaign to drive blood donation in key areas of the country. Creatively conceived and executed by Havas London, the campaign calls on the public to be the giving type and âbe thereâ when they are needed most, by highlighting the unique ability to be there for someone, without physically being there, when you give blood. VIEW THE SPOT  Following notable past collaborations of 'Saving the Sea is Also Saving the Earth' and 'Rockseeds' (awarded a Silver Lion at Cannes in the Sustainable Development Goals category) , Change and Mission 1 OCEAN now launch '5%', a minimalist yet powerful campaign. The insight is simple: only 5% of our oceans have been explored. And the more we know them, the better we can protect them. To illustrate this imbalance, the campaign features a bold visual idea: images composed of just 5% sea and 95% sky VIEW THE 2 ADS  The Melbourne Flower Market is among Australiaâs largest wholesale markets, with hundreds of florist businesses frequenting the market each week to buy fresh stock. But the marketâs operation was being threatened by a rise in sexist jokes and comments towards female visitors from the largely male stallholder community. To help combat this behaviour, our posters exposed perpetrators as embarrassing fools, and messaging clearly established sexist jokes as serious sexual harassment that was unacceptable. VIEW THE AD  One month after launching their first work for Macca's, Wieden Kennedy Sydney is back with new work titled 'Brekkie Comes First'. The campaign celebrates Maccaâs breakfast menu as the most important time in a brekkie fansâ day. The work is grounded in a fan truth â âI only go to McDonaldâs for the breakfastâ â and speaks to a subsection of fans who view the restaurants as a breakfast company. VIEW 3 OUTDOORS  This summer, McDonaldâs Canada is suiting up for stampede season with a campaign that is a love letter to the people who make its food possible through the iconic every day style that makes the culture so unique. Launching at the 2025 Calgary Stampede, the Cowboy VIEW 4 OUTDOORS Today Is Gay As the recent debate around DEI has found its way into the mainstream media and corporate conversation and become increasingly partisan, the just-released, free, âToday is Gayâ calendar plugin highlights important historical moments in the LGBTQIA community and offers an easy to use and celebratory alternative to the news agenda. For every day of the year, the calendar includes a diary note of relevant history: from anniversaries of homophobic tragedies; to celebrating the high-five being invented by Glenn Burke VIEW THE CONCEPT The General: Look North World Road anxiety is on the rise, especially with gen z drivers. Thatâs why The General - an empathetic insurance provider committed to offering flexible, reasonably priced coverage for drivers when they need it most - is expanding its footprint in the gaming ecosystem with the launch of The General Road Test Royale. This custom gaming experience helps drivers tackle road test challenges, inspired by iconic real-world driving locations, in a safe, fun virtual environment. The General Road Test Royale, from Energy BBDOVIEW THE 4 CONCEPTS Ebay: Aidens Drive To Silverstone To excite fans and car lovers alike, JOAN and eBay Motors have teamed up to create Drive to Silverstone, a two-part original content series that blends docu-style storytelling with the energy of the McLaren Formula 1 Team. âThe Drive Toâ series uncovers the stories of passionate communities that congregate around the McLaren Formula 1 Team - whether their love of car culture is just blossoming or decades old. Spearheaded by JOAN London, VIEW THE 2 CONCEPTS Standard Bank: Keep Growing With Every Step Standard Bank has launched its new âKeep Growingâ brand campaign, a powerful affirmation of the bank's purpose: VIEW THE SPOT  Fresh off his dramatic exit from Love Island USA, reality TV star Jalen Brown has caught the eye of an unexpected admirer: the nation of Iceland. In a bold and creative gesture, Iceland has extended an open invitation to Jalen to trade the tropical island of Fiji for the land of fire and ice, asking him to: "Forget Love Island. Love Iceland." Jalen Brown quickly became a fan favorite on Love Island USA, captivating audiences with his charm, authenticity, and unwavering positivity. VIEW THE SPOT  A campaign that turns nostalgia for toy cars into real purchase motivation.Inspired by the visual universe of Hot Wheels, its aesthetic taps into the childhood thrill of owning the perfect carânow reimagined through an adult lens. The campaign blends graphic design with AI-generated animation, delivering a visually powerful concept that stays true to its emotional roots.The result is a promotional effort that sparks desire, reinforces brand positioning, and proves how emotion can become a powerful sales tool. VIEW THE 2 SPOTS  Heimstone presents a new kind of campaign for its Poolside Collection. A short film written and directed by The Refreshment Club and produced entirely using AI. The piece features Asha, captured in stillness and strength, wearing one of the defining looks of the collection.Shot without a camera, built without a set, the film merges narrative, styling, and ambient tone into a single layered moment. Itâs a creative exercise in control and letting go, a nod to the mood of the collection itself: structured but soft, cool but effortless.VIEW THE SPOT  Citroën and Big Issue have unveiled 'Beyond Fitness', the latest instalment in their ongoing Driving Change For Good campaign, a powerful initiative focused on empowering social enterprises through sustainable mobility. Directed by Lorenzo Sorbini, 'Beyond Fitness' is a visually rich and emotionally resonant film that shines a light on aging, movement, and social impact. VIEW THE SPOT  Nashville-based advertising agency BUNTIN has announced the latest edition of its 'Like It Never Even Happened' campaign with new 360, omnichannel work for fire and water clean up and restoration leader SERVPRO. The campaign launches July 8 across broadcast, digital, and social channels nationwide and demonstrates how SERVPRO is the one team prepared for what no one can predict. This latest instalment focuses on the role SERVPRO plays in disaster recovery for its residential and commercial customers. VIEW THE 3 SPOTS  In an age of virtual everything, Lion Cubâs Cookies is proving that real connection still happens face to face, with a cookie in hand. In honour of Loneliness Awareness Week, the beloved Columbus-based cookie company did the unthinkable: it closed its two booming storefronts on a Saturday, its busiest day of the week, and reopened for one day only inside Ohio Living Westminster-Thurber, a local retirement community. VIEW THE SPOT  NOTHING has officially launched its latest audio innovation, the Headphones (1), with a new campaign created in partnership with KODE. Written and directed by Jon E Price, the compelling launch film is an artful disruption of traditional product advertising, transforming a headphone demo into a sensory journey through alternate realities. VIEW THE SPOT  We all know that sports activities are essential for mental and physical health across a lifetime, but worrying statistics show that women are dropping sports at key moments of their lives. Puberty, motherhood and menopause are turning points in womenâs life where sport is taken off their agenda- twice as many girls as boys cease sports at puberty and 30% of women admit they are less physically active after menopause. VIEW THE SPOT  INEOS Automotive, the British 4x4 manufacturer, is once again taking aim at the increasingly soft category with a new phase of its âUs vs Themâ campaign, created by Wonderhood Studiosâ The campaign follows the huge success of phase 1, which saw INEOS taking the fight directly to Land Rover by parking a vast poster outside one of the brandâs largest London dealerships. VIEW THE SPOT  âSleep Country, Canada's leading specialty sleep retailer, is proud to launch a new campaign featuring Emmy Award winner, Eugene Levy as Sleep Daddy, a charming and trustworthy figure that reminds Canadians to get serious about their relationship with sleep. VIEW THE SPOT |
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Campaign from DDB Mudra Group for Battleground Mobile 
To promote the need for original brand names in a world full of deja vu branding.
New print from Grupo S&D Brasil for the National Environment Week
Searching for the ultimate Tea, New spot from Lipton,UAE