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Seen and noted
 Everyday life exposes us to intense or annoying situations. However, thereâs a silent enemy that can be even more irritating: screen light. On World Skin Health Day, DroguerÃas Colsubsidio invites everyone to protect themselves by using sunscreen.VIEW THE AD  Iconic brand Heinz has served up a new omni-channel campaign centred on the insight that its irresistible taste can lose people in the moment, triggered by the food-induced dopamine that keeps Heinz fans coming back for more. Built to drive the Heinz taste experience and celebrate key consumption occasions, the new creative was inspired by the intense pleasure and emotional connection people have with great tasting food â from the suspense of a first bite at a festival, to the Heinz-drenched hot dog at the heart of the brandâs new TV spot.VIEW THE SPOT  AXE, the iconic brand known for redefining masculine grooming, has launched a bold new shower gel lineâand introducing it with a film 'The Neighbour', created by LOLA MullenLowe. The campaign, produced by CZAR and directed by Lionel Goldstein, debuts in Germany before rolling out across additional European markets later this year. Set in the cluttered-yet-charming apartment of a young bachelor, the film opens with him mid-shower, as the nostalgic German hit 'Oma, so lieb' by Heintje plays in the background. When the water suddenly cuts out, a simple search for plumbing salvation evolves into a surreal and unforgettable encounter.VIEW THE SPOT  Toyota is hitting the big screen in a supersized way. In DC Studiosâ all new 'Superman' film, releasing in theatres July 11 from Warner Bros. Pictures, Toyotaâs presence is unmistakable with a variety of vehicles appearing throughout the action-packed movie including the refreshed 2026 Toyota bZ, which takes centre stage as Lois Laneâs official ride. In a unique fusion of pop culture and product innovation, VIEW THE SPOT  Leo UK and Å koda UK are shining a light on outdated and misconceived stereotypes of electric car drivers in new campaign âElectric, but Å kodaâ. Aimed at drivers who are undecided about switching to an electric vehicle, âElectric, but Å kodaâ playfully challenges common stereotypes of electric car drivers as âtech brosâ and âhipstersâ. Spanning across TV, Cinema, Social and Digital, the campaign showcases Å kodaâs dynamic EV range. At the core of the campaign is a 60-second film by Leo Burnett. VIEW THE SPOT  â7-Eleven, Inc.'s annual birthday tradition is coming back in a bold and colourful way this Slurpee drink season. Tastebuds across the US are in for a treat on Friday, July 11 (7/11), when the world's largest convenience retailer celebrates its 98th birthday by offering a free small Slurpee drink at participating 7-Eleven, Speedway and Stripes locations accross the US. Slurpee has always been more than a drink â it's a badge of honour. This year, fans' taste buds will do the talking with the debut of 'Tongue-toos,' first-of-its-kind temporary tongue tattoos activated by Slurpee. Simply enjoy a Slurpee drink, apply the tattoo on the tongue, and wait for the big reveal.VIEW THE SPOT Shining Film : Waiting For The Game Waiting is part of football â for the match, the whistle, the win. But in #Switzerland, even waiting becomes a highlight.As proud host of the UEFA Women's EURO 2025, Switzerland welcomes fans from across the globe to discover a country so astonishing, so dazzling, so heart-stealing, you might just forget why you came in the first place.From majestic Alpine peaks to glistening lakes, from buzzing cities to mouthwatering cuisine â every corner is a goal in itself. VIEW THE SPOT  âHOKA, one of the fastest-growing performance footwear and apparel brands in history, has introduced its 2025 global brand campaign, developed in partnership with its creative agency of record, Anomaly. The new brand campaign, 'Together We Fly Higher' celebrates the power of community. Through IYKYK moments, it represents the highs and lows of the journey of training and race day that only real runners would recognise. It tells the story of a runner's individual progress fuelled by the collective, whether propelled forward by the support of a coach, fellow runners or a family member. VIEW THE SPOT  Four years after vanishing from snack shelves and breaking the hearts of cheese lovers nationwide, Cheetos is officially back in Indonesia â dangerously cheesier and more mischievous than ever. Making a flavorful comeback in early 2025, VIEW THE SPOT South African Tourism: Find Your Joy It was a whirlwind trip. From serenity to excitement to splendour to awe. And that was before shooting had even started. SA Tourismâs agency Avatar / Song & Dance had a vision for South Africa and needed cool heads, eagle eyes and quick thinkers to complete it in record time. Spitfire Director and Co-founder AK â along with an incredible team of producers and crew â was just what the project needed. VIEW THE SPOT Jiang Nan Gallery Of Mess âApple is bringing its creative ecosystem into focus with a new global campaign titled 'Shot on iPhone, Drawn on iPad'âa vibrant showcase of how technology and artistry can intersect in unexpectedly delightful ways. The campaign pairs the photographic power of the iPhone with the expressive possibilities of the iPad, highlighting how the two devices complement each other to unlock new creative potential. VIEW THE 5 ADS  Every year the Davenport Companies runs the Seaside LeMans to raise money for non-profits across Cape Cod. The "Race for the Cape Cod Communities" features teams of sponsors driving formula one-style karts during in an endurance race on an outdoor track at Mashpee Commons. The race is free for spectators with additional entertainment, children's activities, food and shopping for families to make a day of the event. VIEW THE 3 ADS  âTesco Mobile is helping parents decode their kids' digital language, in its latest campaign from BBH. New research, commissioned by Tesco Mobile, shows that almost half of parents and carers are not confident in understanding the language that children use online. VIEW 5 OUTDOORS  Toyota is hitting the big screen in a supersized way. In DC Studiosâ all new 'Superman' film, releasing in theatres July 11 from Warner Bros. Pictures, Toyotaâs presence is unmistakable with a variety of vehicles appearing throughout the action-packed movie including the refreshed 2026 Toyota bZ, which takes centre stage as Lois Laneâs official ride. In a unique fusion of pop culture and product innovation, Toyotaâs all-electric vehicle isnât just placed in the backgroundâit plays a role. In a pivotal sceneVIEW 2 OUTDOORS The Lunch Hour Sacrifice Independent creative agency Impero is launching a powerful new campaign urging businesses to donate one hour of their employeesâ salaries to UK food banks, in an attempt to counter child food poverty in the UK. The Lunch Hour Sacrifice presents a striking and uncomfortable visual narrative, depicting the heart breaking realities of what children in the UK will resort to eating when faced with extreme hunger, including pencil rubbers, mouldy bread, and pet food, as well as being pushed to steal food out of desperation. .VIEW THE CONCEPT XXXX :Pride In Your Origin As XXXXâs Pride in Your Origin campaign enters its fourth year, the iconic Queensland beer brand took hometown pride to the next level, partnering with PUMA to bring a unique home-ground edge to the Maroons during away games. Together, they engineered a first-of-its-kind Home Soil boot, a custom boot that brings a literal piece of Queensland turf into enemy territory for this yearâs State of Origin series.VIEW THE CONCEPT  View hi-resTweetTop 6 this week34 minutes for mainstream sports. 0 minutes for athletes with intellectual disabilities. Two numbers, one reality â and one pact.Thatâs how #PactoInvisibles started. Itâs a movement to give visibility to over 11,000 athletes from Special Olympics Chile who, despite their achievements, are still invisible in the media. Even getting them just 1, 2, or 3 minutes of coverage would be like winning Olympic gold for the country.VIEW THE 2 SPOTS  KFCâs research is in: While 90% of non-customers have positive feelings towards the fast food chain, theyâre choosing competitors because they see KFCâs food as "outdated" and "blandâ. In fact, KFCâs nationwide study revealed that QSR customers rank the brand as the most plain and boring in its category. VIEW THE SPOT  Jeremy Clarkson, the famously outspoken farmer and entrepreneur, is making headlines once again, this time with a new Hawkstone Lager advertisement so impactful itâs been deemed too potent for traditional media. The brainchild of agency T&P, this 'banned' adâfeaturing a 34-strong choir of real British farmersâmarks the launch of Jeremyâs most ambitious campaign yet: VIEW THE SPOT Honda: Protect The Power Of Dreams âDentsu Thailandâs integrated campaign for Honda, âPROTECT The Power of Dreamsâ, promotes safe riding habits for child passengers on motorcycles, and calls on parents to protect their childâs dreams for the future. In Thailand, motorcycles are a daily necessity, but the safety of children riding on motorcycles have been often overlooked, with only 16% of Thai children wearing helmets when riding as passengers. Yet, not wearing helmets has been a major cause of death among Thai children, with around 3,000 deaths each year, approximately nine every day. VIEW THE SPOT VIEW THE 4 ADS  Keter Australia, a global leader in innovative, high-quality, and sustainable home and garden solutions, renowned for inspiring "Amazing Spaces" , recently partnered with Moor Marketing and Burninghouse Productions to launch their captivating new TV commercial, "Better Look Good." VIEW THE SPOT Bargain Chemist: Saving New Zealanders We all know to head to the hospital for a life-threatening emergency. But for all those not-so-big ones, thereâs Bargain Chemist. The new campaign positions the proudly local pharmacy as the go-to for affordable healthcare needs â using a distinctly Kiwi sense of humour to stand out in a typically conservative category. VIEW THE 4 SPOTS  No matter how much life changes or how much little Jenny grows, one thing remains constant, the care and protection she can always count on. With Samsung Life Insurance, some things never change. VIEW THE SPOT Nutriday: The Boy Loves It Like a superhero for your ads: Ying-Poi makes her mark with new NutriDay ad.Spitfireâs newest Director isnât messing about. The paint was hardly dry on her new parking spot at the Spitfire offices before sheâd immersed herself in her first project: a new NutriDay campaign conceived by their agency, Rapt Creative. VIEW THE SPOT Ultramel: Zen Ad agency Rapt Creative know a good thing when they see it. ⨠For starters their client Danone, whoâre launching not one but two new lines for their Ultra Mel Brand. The first, a doubling up of the deliciousness of an iconic favourite, Ultra Mel custard. The second, Ultra Mel Delight â a brand new, exquisitely indulgent dessert.ð®VIEW THE SPOT  This summer, Leo UK and McDonaldâs are celebrating the joy of a side mission to McDonaldâs with an integrated campaign that gamifies the brand experience across every touchpoint. âMcDonaldâs Side Missionsâ is inspired by the universal fan truth that McDonaldâs is lifeâs side mission. Whether thatâs stopping for a Big Mac during a long journey or a McMuffin before work, a trip to McDonaldâs is always a welcome detour and often more fun than the main mission. To bring this to life, the brand has tapped into the origins of the phrase âside missionâ, VIEW THE SPOT  For centuries, Britain's canals and rivers have brought people together â to make memories, share stories, and find moments of peace and joy. But what most people donât know is that this historic network requires constant upkeep and protection from a charity â costing many millions of pounds each year. Thatâs why, for the first time in its history, Canal & River Trust has launched a TV advert to promote legacy giving VIEW THE SPOT  Started from the bottom. No rich parents. No connections. No safety net. Born at the base of the pyramid, where survival comes before dreams. Falling. Failing. Repeating. Forget a bright future â just making it to tomorrow is a battle. This isnât just the story of daily wage earners. Even salaried workers in Thailand feel the squeeze. Costs go up. Salaries stay the same. Poverty pushes people to think harder, fight harder. That's why FINNIX exists. A digital nano loan platform made for those with little to start with â even with poor credit or trapped in predatory debt cycles. Weâve been around for 5 years, and weâre still evolving â to help more people, in more meaningful ways. Weâre building more than just a lending platform. Weâre building a community of fighters. People who fall, get back up, and inspire others to do the same. Weâre sharing knowledge, careers, and real opportunities â to help them not just repay loans, but reclaim their lives. We want to champion lifeâs true fighters. Not just those who struggle to pay interest⦠but those who rise up for themselves and their families. Turning ordinary streets into arenas â backing borrowers to fight strong. 'Finnix, partnering with life's fighters.'VIEW THE STREET FOOD FIGHTER SPOT VIEW THE SALARYMAN SPOT  Some children in the UK are living in âDickensianâ poverty. Not our words - those of the Childrenâs Commissioner for England. Kids are so hungry, theyâre eating pencil rubbers. How is this happening, here, in the UK, today? Thatâs what we asked too. So, weâre doing our bit to help change that. Summer holidays are approaching. That means 8 weeks with no free school meals, and more pressure on struggling families.Thatâs why we launched The Lunch Hour Sacrifice.VIEW 4 OUTDOORS  Introducing a new spot for Rest Eze, the latest product from Sleep Eze that helps you sleep by relieving stress with a mix of melatonin and ashwagandha. For the visual direction, we wanted to emphasize natural relaxation and tranquility, culminating in a plant-focused, sage-green, spa-like aesthetic for the spot, while leaning into some of the campaign elements from our 2022 creative for SleepEze, e.g. the star and moon shapes. VIEW THE SPOT  Birla Opus is a young brand in the paints category with offerings ranging from interior and exterior paints, furniture finish, tools, peeling solutions and more.The brief was simple. Craft a demo film introducing Birla Opus All Wood finish to Indian painters, contractors and architects and bring out its features, benefits and uses in the best way possible.VIEW THE SPOT  The film explores an alternative universe where technology has always been an integral part of everyday life. Itâs a leisurely journey through iconic decades of Italian culture. The film is rich with nostalgic and reflective elements, viewers encounter vivid cultural touchstones such as references to Italian Neorealismo and the beauty of classic black-and-white cinema, a surprise appearance by beloved Topo Gigio, VIEW THE SPOT PT Station: Car Opinion Leader THE WORLDâS FIRST CAR OPINION LEADERâItâs not just KOLs, itâs Car-OL.âCHALLENGEOil brands love KOLs. Celebs, influencers, reviewersâeveryoneâs been there, done that. But when every brand screams âOur oil is the best!â through the same human influencers, how could PT, the market leader, break out of the echo chamber and keep things truly fresh? VIEW THE CONCEPT Battleground Mobile: Thoda Time
INTEGRATED
July 16, 2025 05:37 Dr Oetker Supreme: The Opera When your frozen pizza is anything but ordinary, your launch canât be either. Thatâs why Dr.Oetker Canada has introduced Suprema, its most premium frozen pizza yet, with a campaign as dramatic as the product itself: a custom-written opera. Rooted in the insight that Canadians are craving elevated at-home meals without the cost of dining out, Suprema was crafted to deliver restaurant-quality taste at an accessible price. The centrepiece of the campaign is a 14-minute live opera performance in downtown Toronto, VIEW THE CONCEPT Pocky : Paki Sabi âDentsu Philippines and Pocky Philippines help Filipino youths to 'Paki Sabi' with POCKY SABI, making the well-loved snack more than a just a sweet treat but the sweetest way to express their love, anonymously. While love and romance is a celebrated part of Filipino culture, many young Filipinos hesitate to express love openly due to hiya, an in-grained cultural value that encourages humility, making moments of affection difficult. VIEW THE CONCEPT  CIB is a well-established local bank with deep roots in Egypt and a strong reputation for trust and reliability. Now, itâs launching a new card called âSwipeâ â a smart, flexible way to pay in installments for almost anything. The concept is simple: make installment easy, accessible, and effortless, just like an old friend who makes things simple. To connect with an audience aged 40 and above â a generation shaped by the pop culture of the â80s â the campaign brings back three nostalgic celebrities known for their iconic songs. These lyrics have become so deeply ingrained in peopleâs memory that in our execution, every time someone meets one of these stars in real life,VIEW THE 2 SPOTS |
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Vendomatica delivers. New print from Fosbury Latham. Peru
Jiang Nan's sauces are just that good that a mess is bound to happen. 
It's Yep from 48 Mobile . 
Campaign from DDB Mudra Group for Battleground Mobile