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Seen and noted
 Heineken is jumping into the conversation around AI companionship with a tongue-in-cheek campaign that reinforces the beer brand's longstanding brand promise: real friends are made over real beers, not through artificial companionship. AI friendship devices have sparked intense conversations in New York and beyond. Heineken saw an opportunity to inject humor into the cultural conversation while championing authentic human connection. The campaign, created by LePub New York, revolves around a functional bottle opener necklace that serves as Heineken's playful take on wearable tech. The line, "The best way to make a friend is over a beer," appears on high-impact OOH in NYC and social media, celebrating Heineken's philosophy of bringing people together in real life. The campaign launched with high-impact OOH placements in New York City and social media posts across Heineken US Instagram accounts. VIEW OUTDOOR  A new OOH campaign by creative agency BMB celebrates the launch of Munch Mix, a unique snack combination from Kerry Dairy Consumer Foodsâ Strings & Things brand. The campaign introduces a joyful set of characters, bringing out the playfulness of the product.The creative shows the gang of cheese cube characters by Bloom Design brought to life through lively illustrations by Portuguese artist Ricardo Bessa, who has worked with the BBC and Dungeons & Dragons. The mischievous, cheesy characters set the playful tone for the campaign, appearing in scenes where they play games like hide-and-seek and basketball, and cling to their snacks as they ride a zipwire. The work highlights the productâs unique stacking and mixing combinations, encouraging consumers to get creative with their snacks. Animated versions of the posters will also feature across DOOH sites, delivering a joyful reminder that fun and goodness can go hand in hand. VIEW 6 OUTDOORS  âMad Worldâ is a confronting and deeply human short film created for the United Nations for the International Day of Climate Action on Friday 24 October. Made entirely with AI, the 90-second film visualises real climate data to show what the worldâs most iconic cities could look like if we fail to meet the United Nations 2030 Sustainable Development Goals.VIEW THE SPOT  The new commercial for REVO INSURANCE, an Italian company at the forefront of the insurance industry.In just 30 seconds, it captures the entire spirit and vision of the Milan-based company â presented in an ironic and surprising way. VIEW THE SPOT  McCann has unveiled a global integrated campaign for the new Remington AIRvive hair styling collection, turning top hair frustrations into moments of creative expression.Inspired by global research from Remington, which found that individuals with wavy and curly hair often see frizz as their biggest challenge â and one thatâs long been portrayed negatively by the beauty industry - McCann Bristol developed a creative strategy that moves away from the traditional âtamingâ frizz narrative. VIEW THE SPOT  Giordanoâs wants to become just as synonymous with tavern-style pizza as it is with deep-dish. So the brand is rolling out a new tavern-style pizza. The pizzaâs crunch is the inspiration for the productâs launch campaign: âA Crunch So Loud You Can Taste It.â Created by Chicago-based independent agency Schafer Condon Carter (SCC), which was named Giordanoâs creative and media agency of record earlier this year, the introductory advertising zeros-in on the productâs iconic âcrunchiest crust.â VIEW THE 2 SPOTS Grumpy Dad Co: Some Marks Tell Stories Created by La Cuevita Publi Co. for Grumpy Dad Co., âSome Marks Tell Storiesâ uses a simple pair of caps to deliver a powerful reminder about breast cancer awareness. What fades on fabric can be fatal on skin â a visual metaphor that turns everyday wear into a statement about vigilance and care.VIEW THE 4 ADS  Our new campaign for Badz Men's Deos. Minimalist and clever, it amplifies the persona of the 5 fragrances: Freedom, Adventure, Desire, Bold, and Maverick.VIEW 3 OUTDOORS  âWhere the road ends, Jeep beginsâ is a global outdoor and digital campaign celebrating the brandâs spirit of exploration across the worldâs most iconic routes: the Trans-Siberian, the Pan-American, and the Asian Highway. VIEW 3 OUTDOORS  âMOJU, the functional shot brand, has unveiled its new creative platform, âBring on the Boomâ, via the launch of its largest-ever ATL campaign. Developed in partnership with Leo UK and Bicycle, the platform has gone live with an OOH burst across London and the South-East, followed by a full multi-channel rollout expected to reach over 49 million people nationwide.VIEW 4 OUTDOORS  Boots has quite literally made more room for beauty at Tottenham Court Road station. Building on last year's successful 'Make more room for Beauty' campaign launch from VML (The Pharm), Boots has taken over an entire Northern Line platform with their biggest ever ad: 88 metres long. Thatâs 10 London buses, or three (and a half!) blue whales, if you're counting. Rather than just going big, Boots also created five completely fake brands - from theatre productions to museums, sports networks, travel companies, and takeaway apps VIEW 4 OUTDOORS  Thanks to the power of artificial intelligence, we live in an age where knowledge is instant and accessible to everyone. But can you truly âknowâ something without feeling it? Thatâs the fundamental question posed by luxury auto brand Maserati in a thought-provoking campaign, Do AIs Dream of Driving? Created by independent creative agency DUDE and produced by innovation specialists FM, the AI-generated film aims to celebrate Maseratiâs uniquely human experience behind the horsepower - by showing us that while intelligence can become artificial, emotions donât.VIEW THE SPOT  Hong Kongâs main rail operator, MTR, is launching a new campaign that highlights its latest network developments, including the addition of new train lines. Created in partnership with DDB Group Hong Kong, the campaign uses the concept of time travel to give Hong Kong people a glimpse into the future city MTR is helping to build. Hong Kong people generally know MTR is constantly expanding and upgrading its network, but it can be difficult for them to imagine how these future improvements will impact their lives today. VIEW THE SPOT  âChannel 4âs Dispatches has become the first British television programme to use an AI presenter â as part of a deliberate on-screen stunt to show just how convincing artificial intelligence has become, and to highlight the speed at which the technology is developing. Airing on Monday 20th October at 8pm on Channel 4, and available to stream after TX on Channel4.com Will AI Take My Job? Dispatches investigates how AI automation is reshaping the workplace, pitting humans against machines in a series of real-world tests across medicine, law, fashion and music. But in a twist saved for the end of the film, itâs revealed that the programmeâs own presenter, who appears throughout reporting from different locations, was entirely AI-generated.VIEW THE SPOT  The 36th Bienal de Sao Paulo â âNot All Travellers Walk Roads â Of Humanity as Practiceâ, the largest art exhibition in Latin America held every two years at Ibirapuera Park, has just launched its new campaign: âIf Your Head Is Not At The Bienal, Whereâs It At?â, created by Africa Creative with voice over by legendary Brazilian singer and songwriter, Tom Ze. The campaign turns the creative concept into a visual metaphor for the human mind. According to a Harvard study, people spend 46.9% of their time immersed in thoughts unrelated to what theyâre doing. In this context, giant heads appear in various shapes and forms floating through Sao Paulo, symbolising these wandering thoughts that take us away from the present moment.VIEW THE SPOT  âThe Princess Margaret Cancer Foundation has launched the latest spot in its âCarry The Fireâ brand platform. Created in partnership with Broken Heart Love Affair, the campaignâs 60-second spot celebrates the advancements being made at Princess Margaret Cancer Centre, made possible by the shared determination of researchers, care teams, and donors. The new spot highlights a true story of recovery and purpose. VIEW THE SPOT  âApple has unveiled a new global brand platform for Mac that celebrates the power of possibility â and the idea that every great creation begins with a blank page. The campaign is a tribute to inspiration, curiosity, and the Mac as the tool that helps bring ideas to life. Directed by Academy Awardânominee Mike Mills ('20th Century Women') and narrated by the late Dr. Jane Goodall, the new film, Great Ideas Start on a Mac, captures the moment where creativity begins â when the cursor first blinks on a white screen, and the potential of what could be takes hold.VIEW THE SPOT  This World Menopause Day, Menopause Mandate, a coalition of activists, teamed up with Amazon, Great Guns, and director MarySue Masson for a comedy awareness campaign starring television presenter, Davina McCall, and comedian, Morgana Robinson. The two stars caricature â80s television shopping channel presenters in the film, selling an unexpected product: the menopause. On the spoof âHot Flush TVâ, the duo take the audience through the litany of symptoms those going through perimenopause and menopause might face, not to mention the misdiagnoses and misinformation. VIEW THE SPOT  Last year, Squarespace launched its âChange Your Worldâ platform, but this yearâs trio of spots directed by Love Songâs Walid Labri takes a more unconventional approach to making business dreams a reality. Starting with 30-second ads âGothâ and âOhmâ, the new campaign captures the feeling of starting something new, and the critical role a website plays in that process for entrepreneurs. âGothâ shows an office of mundane colleagues bursting into macabre styling, while âOhmâ follows a wellness guru placidly riding a magical moving couch to a wellness retreat.VIEW THE 3 SPOTS  Paddy Power Games has launched âCome Out and Playâ, a star-studded campaign that would rival any of the Oceanâs franchise. Created by BBH, the ad shows the excitement, community and experience of online gaming, infused with Paddy Powerâs unmistakable wit and trademark mischief. Set in a dreamlike, casino-inspired scene (think the Queen Vic meets Las Vegas), the ad transforms Paddy Powerâs full suite of online games into a world thatâs bold, playful, and bursting with personality. VIEW THE SPOT  âEA SPORTS FC and Uncommon has invited the worldâs football community to step onto the pitch for the next chapter in The Worldâs Game with the launch of EA SPORTS FC 26. The release also marks the arrival of the EA SPORTS FC Mobile 26 Update and Anniversary Event, inviting fans to experience FC anywhere, anytime. FC 26 represents the most community driven football experiences to date, Introducing an overhauled gameplay experience powered by community feedback, this year the fansâ voice has been heard. Fans can continue to have their say via the FC Feedback hub where players can share ideas, report issues, and help shape the future of FC through Discord and FCâs Player Feedback Portal.VIEW THE SPOT  Pepsi MAX has kicked off its third year of partnership with EA SPORTS FC⢠26 by launching a new on-pack promotion that gives players epic in-game rewards, giving football fans the opportunity to further immerse themselves in the EA SPORTS FC⢠26 experience. To launch the partnership, Sir David Beckham and Lauren James celebrate Pepsi MAXâs role as the "ultimate silverware" for EA SPORTS FC⢠gamers. The film shows Beckham meticulously cleaning mementos from his career, including his international cap and UEFA Champions League medal, before proclaiming to have âthe ultimate silverwareâ that âwins every timeâ â a can of Pepsi MAX.VIEW THE SPOT  There are close to 750,000 people who benefit from the NDIS. Different people living different lives. Despite this, advertising within the NDIS category is almost uniformly homogenous. National Disability Support Partners (NDSP) â experts in NDIS plan management â wanted a new campaign that would buck that trend. The end result, a disruptive series of spots that crash through the category, making some real noise in the crowded, competitive plan management space.VIEW THE SPOT DQ Canada: Falling Treats DQ Canada typically sees a dip in treat sales once summer ends. To turn that seasonal slowdown into a moment of connection, DQ Canada and Publicis Canada created 'Falling Treats,' a playful activation that transforms one of Canadaâs most recognisable symbols into a digital experience. Itâs a simple, seasonal idea: scan any fallen maple leaf on Snapchat to unlock a sweet deal, turning a familiar fall moment into a reason to treat yourself. Using the Falling Treats Snapchat Lens, users can scan a real maple leaf to generate a unique digital coupon. The experience unlocks offers exclusively for DQ Rewards members in the DQ App:- Oct. 15â26th: Get an 85¢ Mini Blizzard Treat with a $1 minimum purchase. - Oct. 27âNov. 9th: Get a free Small Shake with a $1 minimum purchase. VIEW THE 5 CONCEPTS  At Christmas, we all wish to give the people we love the very best. La LoterÃa turned that spirit into a new gifting tradition: giving lottery tickets as a symbol of hope and recognition. Because behind every ticket thereâs a wish â that love and luck can make dreams come true.VIEW THE SPOT Save The Children: La Fiesta In the context of the International Day of the Girl Child, Save the Children presents Itzel's Feast, a campaign that seeks to highlight one of the most serious and normalized problems in Mexico: child marriage.According to Save the Children figures, more than 313,000 girls, boys, and adolescents between the ages of 12 and 17 in Mexico are married or in early unions. Seventy-six percent are girls, and in most cases, they are married to men at least six years older than them. Although child marriage has been prohibited by law since 2019, informal unions and religious rituals continue to deprive thousands of girls of their right to decide about their lives, their bodies, and their future. VIEW THE SPOT VIEW THE 3 ADS  How could we join the conversation without being sponsors, partners, or having a presence at the event?The answer was simple by not being there.And why?Because Payless isnât made for stadiums itâs made for real life. Our shoes arenât for elite athletes, but for those who compete every single day:the people who work, study, strive, and face their own challenges.Theyâre not chasing medals theyâre chasing their goals.And on that journey, every step counts.VIEW THE 4 ADS  Explore Your Breast 2For World Breast Cancer Day, weâre reminded that the most important adventure is getting to know yourself, taking care of yourself, and exploring yourself in time.Because every mile lived, every memory, every story, deserves to keep going.VIEW THE 3 ADS  Looking at a mammogram is not just a medical check-up.Itâs a reminder of the power that comes from preventing in time.âMission: Preventionâ was born to make that power visible âthe power to look within, to discover, to care, and to act.Inspired by the visual resemblance between a mammogram and a galaxy,it turns prevention into an act of exploration and awareness. VIEW THE 3 ADS Providencia Bulk Rum:We Master Your Soul At Providencia Bulk Rum, mastery isn't just a process - it's a philosophy. We Master Your Soul transforms the precision of rum-making into art, connecting the world of spirits with the language of fashion. Through the eyes - and the taste - of our Master Blender, each rum becomes more than a liquid; it becomes a personality, a presence, a soul. VIEW THE AD  Australiaâs leading family-owned winery, Brown Brothers, has turned up the volume on wine marketing with a bold new platform for its fruity portfolio, âAnything But Dryâ, designed to captivate the next generation of flavour-loving drinkers. The campaign -- shot by Lulu Cucciara -- doesnât whisper sophistication; it clinks glasses, smudges lipstick and snort-laughs with friends. Featuring confident women living life loudly: the visuals capture moments of sweaty, kitchen dancing, engaging in spicy D&Mâs and reaching for a wine that tastes as delicious as it is refreshing.VIEW 3 OUTDOORS  Meet the Burokratiemonster - Germanyâs most unwanted office guest. The term "bureaucracy monster" has been around for years, a nickname for the endless forms, rules, and red tape entrepreneurs face daily. So for Finomâs first-ever awareness campaign, Talent gave it a face. Made entirely of real tax reports, invoices, and admin clutter, the Burokratiemonster represents everything Finom can handle for its users, freeing them from everyday bureaucratic hasslesVIEW THE 7 SPOTS  Millions of people are squinting at their devices without even realising, which can be a sign of an eye condition. Our absurd PSA focuses on how squinting makes you look, and asks people to stage a 'squintervention' for loved ones to get them to book an eye test.VIEW THE SPOT  Based on the global concept of âChildlike happinessâ (happiness that brings everyone back to their childhood), the film shows how the serious expressions on the faces of the armored warriors change to sparkling childlike smiles as soon as they eat Haribo.VIEW THE SPOT MAS: Only Some Insured When you take out home insurance in New Zealand, the first thing youâll be asked to do is set your homeâs Sum Insured Value â the total amount your insurer agrees to cover if your home is damaged or destroyed.It sounds simple enough, but most homeowners donât realise the responsibility for getting that value right sits entirely with them. And the longer it goes unchecked, the greater the risk of being underinsured if disaster strikesVIEW THE SPOT Uber : Lost & Found Uber has teamed up with Kylie Minogue and Lando Norris to showcase the elevated experience offered by Uber Exec â the platform's premium ride service. Created by Mother, Lost & Found transforms the city into a treasure map where lucky Londoners can discover and keep genuine celebrity memorabilia accidentally left behind in Uber Exec vehicles. By featuring authentic celebrity items that everyday Londoners can discover and own, the campaign reinforces that premium experiences shouldn't be exclusive to the famous. The campaign launched with global pop icon Kylie Minogue, who misplaced her iconic Tension Tour gloves during an Uber Exec ride. Now, Lando Norris joins the hunt, appealing to Londoners to help locate one of his racing helmets.VIEW THE CONCEPT  The Pro camera system on the all new iPhone 17 Pro is epic. Epic, unless youâre a questionably existent creature who is hell-bent on remaining wellâ¦questionably existent. Vodafone and Appleâs latest campaign to launch iPhone 17 Pro in Aus. VIEW THE SPOT  SquareOne, is a money app to teach kids financial literacy. Based on the insight that most parents quietly fear raising a financially dependent adult, we launched the brand platform âMoney Skills for Lifeâ with a series of short, funny ads depicting what could happen if your kids grow up to become financially clueless adults.VIEW THE 3 SPOTS |
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