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Seen and noted
 Hellmann's Big Game commercial 'When Sally Met Hellmann's,' released today, brings together Billy Crystal and Meg Ryan â 35 years after the '80s hit rom-com When Harry Met Sally - evoking timeless flavour and nostalgia with the iconic line: 'I'll have what she's having.' Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film's unforgettable deli scene in Katz's Delicatessen, with a deliciously creamy twist, thanks to Hellmann's mayonnaise. VIEW THE SPOT  In "The ULTRA Hustle", Michelob ULTRA is bringing together superior names in sports and entertainment, including Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O'Hara, with cameos alongside NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA Champion Sabrina Ionescu in a fun-filled spot that celebrates the joy and spirit of friendly competition. The 60-second spot follows the iconic pairing of Dafoe and O'Hara â as an unassuming duo who take to the pickleball court and dink, shake-n-bake, and hustle their way to beating the competition and collecting Michelob ULTRA. VIEW THE SPOT  Background:In Thailand, motorcycles are the most common way of transportation but many road deaths happen because people usually don't wear helmets, especially kids. Only 16% of Thai children wear helmets while riding, as many parents overlook safety. This puts children at risk, stopping them from achieving their dreams and even their lives.VIEW 3 OUTDOORS Bargain Box Supermarket: Crowdometer When the supermarketâs hectic, grocery shopping can be a painful experience.So to remind New Zealanders that they can skip the supermarket altogether with Bargain Box (NZâs leading meal kit delivery service), we created an outdoor campaign that revealed just how busy and chaotic the supermarkets were in real time.VIEW 3 OUTDOORS  These days you need a degree to wrap your head around most pet food advertisingâ¦Schmackos is an iconic Australian dog treat brand that's been around for over 50 years. Their ads are simple and fun, just like their products. So, when Schmackos launched Training Bites in New Zealand, we knew we had to tap into that unique Kiwi humour and... VIEW OUTDOOR realestateconz: Flatmates Whatever your reason for moving, finding your next rental starts at realestate.co.nzVIEW 4 OUTDOORS  Grinders is a national coffee roaster, supplying single origin coffee beans to cafes, restaurants and consumers across Australia.With many of their customers celebrating Lunar New Year from Jan 29, Grinders wanted to wish everyone a safe and prosperous festive season as they entered the year of the snake.VIEW THE AD  On World CO2 Emissions Reduction Day, Volvo showed that the only exhaust pipes that will be left in the future will be those made of nature.This reaffirms our commitment to manufacture only electric vehicles in the near future and the elimination of tailpipes that generate polluting emissions, inviting also the rest of the industry to work towards this goal.VIEW THE 4 ADS  Far-right movements are gaining momentum in Europe and the United States. Genocide has become an increasingly relevant topic in public discourse. At the same time, a growing number of Holocaust survivors are passing away.VIEW THE AD  With each New Year, people embark on crafting their wish lists. However, for cancer patients, that list is distilled to one single, powerful wish. In a special New Year's edition news, we highlight how Solca becomes your relentless ally in this battle against cancer. Because we understand there's nothing more important than keeping hope alive.VIEW THE AD  Context In Chinese culture, the Snake represents intelligence, adaptability, and smooth movementâgliding effortlessly through challenges with precision and grace. As we enter the Year of the Snake, itâs a reminder that the journey ahead is not just about speed, but about control, agility, and mastering every turn. VIEW THE AD Coors Light: Free Rides Home In a collaborative effort to promote safer roads across the Greater Toronto Area (GTA), Molson Coors is excited to offer free post-game transit rides for Raptors fans and anyone using GO Transit and UP Express services on January 31, 2025, between 9:00 p.m. and 11:59 p.m. EST. This is the first time Coors Light is leading this initiative in Toronto. VIEW THE CONCEPT Powa: POV On May 17, gut-wrenching CCTV footage was released by CNN showing Sean "Diddy" Combs violently assaulting singer Cassie.The video was captured in a hotel 8 years ago but has sent shockwaves around the world this year. Not only has it exposed the predatory behaviour of Diddy, it has confirmed that domestic violence can affect everyone, even the rich. VIEW THE CONCEPT  The campaign aims to raise awareness of systemic racism and to promote a more equal and inclusive society. Systemic racism has long been embedded in social norms and manifests itself in subtle gestures and behaviors, taken for granted and unacknowledged. The campaign also speaks to the youngest, who are always connected to various devices, because they are the key to building a fairer and more cohesive society.VIEW 3 OUTDOOR Burger King : The Donut Burger King The ingenuity of Burger King Ecuador strikes again. After the viral Community Manager BK Ecuador phenomenon, the brand continues to set the bar in digital marketing with another brilliant move.December is rarely a month where fast food takes center stage, but this year was different. In collaboration with BBA Ecuador, Burger King announced the Donut Burgerâa flame-grilled beef patty, bacon, cheddar cheese, and, instead of buns, glazed donuts. What started as an April Foolsâ-style prank for DÃa de los Inocentes turned into a global sensation.VIEW THE CONCEPT  Kids going back to school means kids coming home from school - famished. Dinner solutions can suddenly become problematic again. Luv-a-Duck Peking Duck Pancakes can delight the whole family. Even those little duckers. PLAY THE SPOT  One of Swiggy Instamartâs most high-demand categories is fresh fruits and veggies.It's a key entry point for first-time users exploring the app.The challenge was to raise awareness about it to attract new customers, while also showcasing the range of products available.And ofcourse, our ten minute delivery promise that helps you get these needs in critical moments. VIEW THE 3 SPOTS  Winning the lottery is an unparalleled thrill, but what if you could amplify that joy multiple times over? Enter the New York Lotteryâs Bonus-X Scratch-Off Games, where players have the chance to multiply their winnings by up to 50 times in January and an astounding 100 times in February. VIEW THE SPOT  Behringer came to Gusto Film with a challenge: launch its latest product, the P24, in a way that truly resonates with musicians, showing them what confidence on stage feels like. The film sets out to capture the raw energy and anticipation of a band gearing up for a gig, that moment when the house lights are low, the adrenaline is high, and every piece of equipment matters. The P24 isnât just another stage tool, itâs the key to tighter performances, sharper sound, and a more powerful connection between artists and their audience.VIEW THE SPOT  The Athletes Code is a ground breaking initiative by Powerade created with Ogilvy, Let it Rip picture, and TELEVISOR. Powerade gave a whole new dimension to its bonds with athletes, embracing the profound truth that mental health is paramount. Itâs a new chapter on sponsorship in the sports world. The initiative supports athletes' mental well-being by allowing them to pause sponsorship commitments without losing support. VIEW THE SPOT  Launched in a test phase during summer 2024, Air France Holidays is a new and constantly evolving package holiday offer. The website provides flexible "dynamic packages" for stays in more than 400 destinations at highly competitive prices, available year-round. To introduce this new offering across France, Air France is unveiling a distinctive advertising campaign created by Aura by Omnicom.VIEW THE SPOT Squarespace: Barry and Mosley - Super Bowl LIX Ahead of Squarespace's Big Game ad, the website-building brand has released a short film that reveals the protagonist of the upcoming spot: Barry Keoghan. The star of 'Saltburn' and 'The Batman' returns to a familiar location, the Irish Atlantic coast - not dissimilar to the environs of 'The Banshees of Inisherin', in which his performance earned him a BAFTA Award and Oscar nomination. The actor is joined by a donkey, Don Mosley, who is hoping to break into Hollywood. And for that, the donkey needs a website. The short 90-second film shows the pair on set, with Barry using Squarespace to create his co-star's website. The hope is that starring in a Super Bowl ad will mean more roles for Mosley, and propel the animal to a level of fame never reached by a donkey before. The funny spot pokes fun at the donkey's limited acting range, as well as the difficulties of breaking America as an Irish actor. VIEW THE SPOT  Four daring 70+ cougars out for a joy ride in a 1963 Lincoln Continental convertible show that this older generation can inspire people of all ages in this yearâs Super Bowl teaser spot for WeatherTech from longtime agency partner Pinnacle Advertising. The music-video-inspired ad is set to the 1969 Steppenwolf rock ballad âBorn to Be Wild,â as it follows four audacious women of a certain age living it up around town in their classic convertible. The spot was directed by Grammy-winning film and music video director Joseph Kahn, known for his music videos with artists such as Taylor Swift, Britney Spears, Eminem, Snoop Dogg, Beyonce, Post Malone, Janet Jackson, Mariah Carey and many more.VIEW THE SPOT  In Instacartâs game day spot, beloved grocery brand mascots - including icons from past Super Bowl commercials - unite to show how Instacart takes care of your groceries so you can savor precious family time. The :30 spot will air during the second quarter of the Big Game on Sunday, February 9, 2025. VIEW THE SPOT  In a segment where premium automotive campaigns often prioritise sophistication over entertainment, Citroën breaks new ground with a delightfully unexpected narrative for the new ë-C4. This cinematic campaign, directed by acclaimed filmmaker Gary Freedman, reimagines the beloved alien-meets-human story with a twist that perfectly captures the brand's playful spirit. The film follows a compassionate young woman who risks everything to help her friend, a stranded alien, return to his ship. As military helicopters circle and government SUVs give chase, their journey in the ë-C4 becomes a tender story of trust and connection â until our alien friend reveals their true intentions in an unprecedented act of automotive desire.VIEW THE SPOT  Heinz has unveiled a new Masterbrand campaign that celebrates Britainâs favourite food pairings, with new taste-focused creative that plays to the brandâs 150-year legacy. Developed in partnership with Wieden Kennedy London, âTrigger the Tasteâ taps into a simple but powerful insight: Heinz is synonymous with great taste.VIEW THE FIVE PRINT ADS  Heinz has unveiled a new Masterbrand campaign that celebrates Britainâs favourite food pairings, with new taste-focused creative that plays to the brandâs 150-year legacy. Developed in partnership with Wieden + Kennedy London, âTrigger the Tasteâ taps into a simple but powerful insight: Heinz is synonymous with great taste.VIEW FIVE OUTDOOR ADS Jollibee: Joy Meter In the Philippines, 87% of Filipinos report stress and anxiety. That's why Jollibee, the Philippines' biggest fast food chain that stands for joy, launched Joy Meter. The Joy Meter employs face tracking tech that detects smiles, and analyzes them in real-time. The wider the smile, the bigger the discount â turning Filipinos all over the country into joyful customers. In the first 16 days, 21,501 smiles were rewarded, resulting in a 75% increase in sales growth (December 2024 vs. December 2023). Additionally, the activation is set for rollout from 10 to 1,000+ stores nationwide. The technology was built by GIGIL METAMA, the innovation arm of GIGIL, for long-time client Jollibee. VIEW OUTDOOR VisitBritain: Starring GREAT Britain The Movie Designed to drive inbound tourism across Britain, the campaign, Starring GREAT Britain, showcases the country as the ultimate on-screen destination. Britain is the birthplace of some of the world's most beloved and highest-grossing films and franchises, and home to world-class storytellersâboth behind and in front of the camera. However, in each of these renowned films and TV shows, there was an even greater star: Great Britain. Until now, it has often been relegated to the background. At a time when screen tourism inspires travellers like never before, Starring GREAT Britain invites visitors from its most valuable inbound marketsâincluding Australia, the Gulf Cooperation Council (GCC) countries, France, Germany, and the USAâto discover Britain through the cinematic lens of film and TV shows. VIEW THE CONCEPT KFC / Call of Duty: Bribe Bucket KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWARAAD, the iconic fried chicken brand is introducing the KFC âBribe Bucketâ, giving gamers a wild new way to negotiate for their lives when theyâre downed in-game. Capitalizing on Call of Dutyâs proximity chatâa voice feature that lets players talk, joke, or trick their opponents âthe campaign invites gamers to barter for mercy by offering up KFC vouchers in exchange for being spared. When seconds count, a bucket of finger-lickinâ chicken could be the difference between a crushing defeat and a triumphant comeback.VIEW THE CONCEPT Xero: Freedom âYour business superchargedâ is a new brand campaign for global small business platform, Xero. In this series of supercharged stories, small business owners have their tools of the trade turned into literal vehicles of liberation, helping them reach their goal of complete business freedom faster than ever before.VIEW THE 4 SPOTS PLAY THE 4 SPOTS  Dollar Shave Club has partnered with the newly launched creative studio ST. JULES, founded by longtime creative collaborators Matt Knapp and John Downing, to debut its first major campaign under a bold new creative platform: âThe Clubâ. Directed by Sam Hibbard and produced by Somesuch, the campaign brings to life the world of Dollar Shave Club as if it were a physical club. Itâs a place where guys can be guys, and angry ex-mustaches can burst in and cause a scene.VIEW THE SPOT  AI gets better every second. AI investment scams get better the second after that. But we're not all screwed. The BC Securities Commission can help you learn to avoid them.VIEW THE SPOT  Tombras launches its latest campaign for Sweethearts Candies. The OG Valentineâs Day candy is once again leaning into current dating trends with âCommitment Heartsâ â conversation hearts that mean what they say, using scannable AI technology. Instantly get married, move in, or get real headstones to take your love to the grave. New research reveals 83% of younger Americans have moved past the blurry âsituationshipsâ the beloved brand commemorated with last yearâs limited-edition run of 'Situationship Boxes.' Hence this yearâs encore V-Day surprise. Now, consumers can scan actual Sweethearts candies via sweetheartscandies.com to access moving trucks, marriage licenses and even matching heart-shaped headstones â for lovers who want something really concrete. Messages like 'MOVE IN?', 'MARRY ME' and '4EVER EVER?' take users to websites where they can book a move through Piece of Cake Moving & Storage, get married online through Courtly or buy heart-shaped headstones if they truly mean ââtil death do us part.â All consumers have to do is purchase a box or bag of Sweethearts and scan the hearts with a mobile device at sweetheartscandies.com.VIEW THE SPOT  Transport is the single biggest opportunity we have to reduce our nationâs carbon emissions. And since travelling by train is a massive 67% less polluting than travelling by car*, rail is key to cracking net zero. If everyone swaps one car journey to rail each year, weâll stay on track for our net zero goals. But how do we inspire a nation stuck in traffic and get more people to take the train? To shake up the dialogue around sustainable travel, Trainlineâs I came by train movement unveils its bold new campaign, "Bums on Board", live today across the U.K. This campaign aims to make rail known as the sustainable choice, one bum at a time. I came by train was developed in 2022 by Trainline to inspire and foster pride in rail and ultimately empower greener travel choices. This award-winning movement whose activations span from a national campaign featuring a song from Craig David to key partnerships with Glastonbury and Premier League clubs, has already contributed to over 30,000 people pledging to switch a journey from car to train. VIEW THE SPOT  âLove Ikos. Hate Leavingâ is the concept behind Ikos Resorts' new campaign, created by DAVID Madrid. The core of the new brandâs communication is based on a universal emotion: the heartbreak of saying goodbye to something truly extraordinary. The new campaign aims to attract new guests from all around the world by showcasing Ikos' unique unconditional luxury at its all inclusive resorts. The concept âLove Ikos. Hate Leavingâ was brought to life in the campaign through a film that tells a journey in a new way, one that starts with the memory of someone reluctant to part with what theyâve fallen in love with. In the film, we see some of the resortâs most beloved services, but theyâre presented from the perspective of a guest who is about to leave, the one and only moment they could "hate."VIEW THE SPOT e.l.f. Cosmetics: Cloud Skin Safety Video e.l.f. Cosmetics, a brand from e.l.f. Beauty, is soaring skyward with GRAMMY Award-winning singer, songwriter, multi-instrumentalist and long-time e.l.f. superfan Meghan Trainor in a new high-flying multimedia campaign for Cloud Skin, a limited-edition complexion bundle. This marks the third creative collaboration between e.l.f. and Megan, a true reflection of their shared spirit and values across humour, music and making beauty accessible to all. Together, they reimagine the traditional 'in-flight safety video' to guide viewers on how to achieve a dreamy, soft-focus Cloud Skin glow - a look seen and adored throughout Meganâs latest tour. The campaign goes beyond your average pre-flight safety video, pushing boundaries in a more profound way. e.l.f. is once again placing women at the helm, with Trainor cast as the first captain of e.l.f. Air. This powerful visual challenges aviation norms, as men constitute over 90% of pilots globally. The campaign reflects how e.l.f. does it all - delivering light hearted and humorous entertainment, while staying deeply attuned to the needs and desires of its community.VIEW THE SPOT  Opera GX, the browser built for gaming, launched today their first foray into the world of fashion with The Pret-a-Portable Collection by Hed Mayner. Modelled by Estonian artist and internet icon Tommy Cash, the capsule collection promises to make the whole world a desktop for PC gamers. VIEW THE SPOT Lufthansa: Feeling The Sky Allegris is Lufthansa's new long-distance experience that takes travel to a new level. In First Class, the âliving room above the cloudsâ, flying in the new suites is more personal than ever â with plenty of comfort, space, privacy and the best view. Lufthansa is now entering into a exclusive partnership with artist Sho Shibuya, combining unique art and high-quality craft. The idea and implementation of the partnership, as well as the accompanying campaign, come from lead agency Serviceplan.VIEW THE SPOT VIEW THE AD  Hong Kong Beer Co is one of Hong Kong's most famous craft beers, brewing award-winning craft beers since 1995. With Chinese New Year (The Year of the Snake) being an important sales window, we needed a campaign that highlighted the differentiator the brand has compared to other beer brands. We found the answer within the brand."RESPECT TRADITION, CRAFT REVOLUTION" â the motto of Hong Kong Beer Co â set the tone for our celebration of the Year of the Snake and Chinese New Year 2025. We created a campaign inspired by the same dedication and craftsmanship that goes into brewing every flavor of their craft beer. Each element in the visuals â from the bubbles to the consistency, light, color, and fluidity of the beer â was meticulously crafted. We transformed the beer liquid into a mesmerizing snake-like pattern, symbolizing good fortune. The longer the snake, the more beer it represented, making "more beer mean more fortune. VIEW THE FOUR OUTDOOR ADS |
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