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Seen and noted
 At the core of the campaign is a sharply crafted film on education brought to life by FCB Kinnect, delivering a clear message: âevery student learns differentlyâ, and thatâs exactly where AI PCs can make the difference. Some learn visually, others through storytelling or simplification. VIEW THE SPOT  Life with pets isnât always picture-perfect, but itâs always full of personality. Chewyâs newest campaign highlights the entertaining, unpredictable moments that pet parents know all too wellâwhether itâs welcoming home a rescue, taming a toy destroyer, or answering the call of a very hungry cat. Inspired by real life experiences, the spots celebrate these unpredictable moments that make life with pets so rewarding.VIEW THE 4 SPOTS  In a post-pandemic landscape saturated with price wars, AirAsia faced a challenge: to transcend its perception as just a budget airline. While boasting an impressive network of over 60 direct routes across Asia and a reputation for punctuality, AirAsia needed to reignite its position as the top-of-mind choice for Thai travelers during the resurgence of tourism. Understanding the deeply ingrained cultural nuances and diverse travel styles of Thai travelers â from those who crave frequent short trips to those who embrace off-season tranquility, group adventures, or the electrifying energy of festivals â AirAsia launched the "Travelista" campaign (Kon-Ba-Thiao in Thai, meaning "Travelholic"). This campaign isn't just about fares; it's about fueling the why behind every journey. The campaign launched with a thematic film, shifting the focus from mere affordability to "worthwhile value." The core message, "Make a Travelholic's Million Reasons Worth It," reminds Thai travelers that AirAsia empowers them to maximize their travel experiences. With direct flights and on-time performance, travelers can dedicate more time to exploring, immersing themselves in the destination, and fulfilling their unique travel purpose. Affordable fares mean more budget for creating unforgettable memories. To amplify the impact, the campaign rolled out personalized sub-campaign ads, tailored to the specific travel purposes of different "Travelista" segments. These ads were strategically triggered during key moments in the year, aligning with contextual activities in each destination. Furthermore, AirAsia partnered with a new wave of Thai travel influencers, uniting them on the responsive site www.airasiatravelista.com to create a groundbreaking "trip planner." For the first time in Thailand, travelers can access expertly curated itineraries across 60 destinations, providing inspiration and practical guidance for crafting their perfect adventure.VIEW THE SPOT Jiang Nan Hotpot: Michelle Lyn Stars Jiang Nan, in their now viral post, claims a special rating that no one else in the Philippines has ever achieved â 5-star rating from Michelle Lyn. Just a few weeks prior to this, the famous Michelin reviewing body, known for their elusive stars given to only top restaurants, announced their arrival in the country. This created excitement among Filipinos as they speculated on which establishments would receive the first seal of approval. Jiang Nan, like any other restaurant, also aspired to achieve the elusive and prestigious Michelin stars, but they won the race through wit and humor. The Chinese hotpot restaurant found Michelle Lyn Espiritu, a Filipina with a name that rings just like that of the expert food critic organizationâs. She ate at the restaurant, and gave her judgment on Google reviews: 5 stars. They then announced this on Meta which created buzz online in different parts of the world. VIEW THE CONCEPT Shark Coat Brasil: Shark Coat Brazil has approximately 7,500 kilometres of coastline. Protected and cared for by all, our ecosystem receives special attention from more than *3 million surfers who enjoy the ocean waves along the Brazilian coast to practice surfing. A sport that continues to attract new enthusiasts - largely inspired by Brazilian athletes leading the WSL rankings - surfing demands balance and physical skills that often become a barrier for people who want to start in the sport or continue practicing it after an accident that limits their mobility, for example. With inclusion and the democratisation of surfing in mind, Dentsu Creative is launching the campaign to showcase how the use of the 'Shark Coat' film - when applied to the underside of surfboards -increases speed and stability, making paddling easier and the sport more accessible for everyone. In partnership with the Surf Sem Fronteiras Association, professional and amateur surfers with disabilities tested and approved the new product.VIEW THE CONCEPT Heard Island Pebbles: Turning tariffs into opportunity for pengu On April 2, 2025, Trump slapped a 10% tariff on Heard Island - a remote outcrop with no exports, no humans. Just penguins. As the bizarre news went viral, Kindred Studio - a small e-commerce branding agency - had an idea: what if the penguins started 'exporting' something to raise money to protect their home? Enter Heard Island Pebbles - the islandâs first-ever âexport.â Inspired by the pebbles penguins use to nest and flirt, the cheeky website sold digital and physical pebbles to humans worldwide, with all profits donated to the unaffiliated WWF-Australia to support local conservation. With zero media spend, Heard Island Pebbles made global headlines, reached over 13 million people, attracted 10,000+ website visits, shipped to 14 countries, and raised over $14,000.VIEW THE CONCEPT  Samsung and BBDO Bangkok Launch âDonât Lose What AI Can Saveâ â A Witty New Online Film That Turns Energy Loss into Lost ChildrenBangkok, Thailand â In an era of rising living costs and growing household expenses, Thai Samsung Electronics and BBDO Bangkok unveil a new campaign for the SmartThings appâoffering Thai consumers an intelligent way to cut back on electricity bills through a playful yet powerful metaphor.VIEW THE SPOT  In 'Wake Up' , Xbox positions itself as a solution to modern-day drudgery through a very real 'rat race'. The film, co-directed by David Fincher and Romain Chassaing via Reset, follows a rat (or is he a man?) through a day's commute and work in a fictional city called Squeakattle, inhabited by anthropomorphic rodents. Created by Accenture agency Droga5, it's their first major campaign for the brand since being named Xboxâs global creative partner last spring. VIEW THE SPOT  âLucozade Alert is launching a special edition of its Mango Peachade Zero Sugar drink in collaboration with boxing legend Anthony Joshua. The launch campaign has been led by Lucozadeâs UK social media agency We Are Social Sport, the sports division of global socially-led creative agency We Are Social. The work reimagines the boxing ring as the everyday office, showing how workers can channel their inner champion when energy levels dip. VIEW THE SPOT  Despite living in a digital-first world, getting online is still a long and complicated process, involving complex set-ups, hidden fees and frustrating delays. Which is why a fast and flexible connection service can take users by surprise - as seen in a surreal new campaign for internet provider TADAAM, directed by Nitram through HAMLET and created by OONA/BAAS agency. Launching today, âConnected in 3-2-1â humorously highlights the Belgian providerâs three cable-free solutions, which allow users to plug, play and connect on TV, internet or mobile - without any of the hassle associated with regular providers. Featuring surreal sets inspired by Swedish director Roy Andersson - known for his absurdist approach to humour - the films follow TADAAM users in a series of mundane situations,VIEW THE SPOT  To raise awareness of Brazilâs largest public health surgery waitlist â over 167,500 people waiting for cataract surgery â we created a film that shows a line no one sees.VIEW THE SPOT  With activity having launched across Europe in March, and TV going live in the UK from mid-April - Airwaves, the brand behind the gum infused with a menthol kick, is excited to unveil its new âRide The Airwavesâ campaign that delivers an intense ride to reinvigoration. Created by T&Pm in partnership with EssenceMediacom, Weber Shandwick and Born Social, âRide The Airwavesâ is inspired by real fansâ social comments VIEW THE SPOT  On this day 20 years ago, April 23rd, something revolutionary happened: the first video was uploaded on a website called âYouTubeâ. A seemingly meaningless 19 second clip of one of the platformâs co-founders, Jawed Karim, sees him standing in front of an elephant enclosure in a zoo, explaining what he thinks is cool about these animals. With YouTube having become the titan it currently is, âMe At The Zooâ holds a special place in internet history. And with currently 2.53 billion monthly active users worldwide, Jawed Karim has the honour of being the very first living being ever on the platform. While for the past 20 years the focus has been on Jawedâs experience at the zoo, we finally get to hear the story of those that were there with him all along: the elephants standing behind him.VIEW THE SPOT  In recognition of Earth Day 2025, INNOCEAN has announced the launch of Sans Waste, a custom-designed, eco-conscious typeface developed to reduce the environmental impact of daily creative output across the INNOCEAN network. As a creative agency, INNOCEAN produces a high volume of materials each day - from presentations and mock-ups to financial forecasts and advertising. Recognising the environmental toll that accompanies this output, Sans Waste was developed as a practical, design-led response aimed at reducing consumption without sacrificing clarity or functionality. Created by INNOCEAN Canada, Sans Waste features a minimalist, outline-based design that harnesses the agency's design language and values. VIEW THE SPOT  Production house LE BERG shares its latest collaboration with creative agency antoni: A striking new campaign for Mercedes-Benz. Featuring tennis legend Roger Federer, directed by OG Kids. Work thatâs as meticulous as it is stunning. The campaign highlights MANUFAKTUR, Mercedes-Benzâs bespoke customisation program, and reimagines the S-Class as a sculpture of artful engineering. Shot on 35mm by cinematographer Xiaolong Liu, every frame is composed with gallery-level precision, placing craft and personal expression at the heart of the story.VIEW THE SPOT  One runs on data. The other on creativity. Together, theyâre changing the way we work, as highlighted in this new spot starring Brett Gelman from Stranger Thing sand Sydney Cole Alexander from Severance.VIEW THE SPOT  Itâs jackpot season, and no one knows how to celebrate better than the Jackpot Enthusiasts starring in Hard Rock Betâs newest casino campaign, âJackpot Season.â Powered by director Emma Debanyâs offbeat comedic chops, âJackpot Seasonâ ditches the high-stakes casino tropes and drops players into a world thatâs straight-up entertaining. Inspired by mockumentaries that follow characters deeply embedded in niche cultures,VIEW THE SPOT  Over the past century, The New Yorker has become a multi-platform enterprise renowned for its definitive reporting and commentary on politics, culture, and the arts, along with its award-winning audio and film divisions and the annual New Yorker Festival. VIEW THE SPOT Spotify: BloomBeats For the 2025 edition of the Sanremo Festival, Dentsu Creative Italy created a brand-new visual identity for Spotifyâs official playlist, inspired by the two most iconic symbols of the city: flowers and music. Sanremo is not only home to Italyâs most famous music competition, itâs also known as the City of Flowers. The project, entirely conceived and produced in-house by Dentsu Creative Italy, turned the listening experience into an immersive and ever-evolving visual journey. VIEW THE SPOT  Freeze-dried SKITTLES are real. They're crunchy. And apparently, they're emotionally complicated. SKITTLES POP'D-Mars Wrigley's latest twist on its iconic candy-takes chewy SKITTLES and freeze-dries them, creating an intensely flavoured, satisfyingly crunchy experience. And while the product might be new to shelves, the idea isn't. SKITTLES POP'D was born from a viral TikTok trend where creators freeze-dried the original candies at home and showed off their crunchy results through ASMR videos and tutorials. But with such a big texture change, one question looms: how will longtime fans of chewy SKITTLES feel about all this crunch? According to SKITTLES, probably... a lot of things. And they're here to help. VIEW THE SPOT  In a recent study, scientists from the International Agency for Research on Cancer (IARC) predicts that the number of new cases of cutaneous melanoma per year will increase by more than 50% from 2020 to 2040. With skin cancer diagnosis on the rise around the world, La Roche-Posay is pushing education initiatives globally, such as learning the life-saving ABCDE method to identify the signs of melanoma. VIEW THE SPOT  Not Normal and Conill have partnered to create a fresh take on sustainability in a new campaign highlighting the Toyota bZ4X for Toyota of Hollywood (Fl). Directed by Ari Evasio, the commercial introduces a modern take on environmental awareness, using the metaphor of a 'Green Man' - a figure known in film-making special effects - symbolising the vehicleâs minimal environmental footprint. VIEW THE SPOT  Friedreich's ataxia (FA) is a debilitating, degenerative, neuromuscular disorder that affects two in every 100,000 people worldwide. Its first symptoms usually appear in childhood and adolescence, and can be overlooked as normal age-related behaviours. VIEW THE SPOT  Imagine a household with Wi-Fi so powerful, so abundant, so booming, that news of the familyâs bounty travels across great distances - across time itself - beckoning fortune-seekers from earlier boom eras, racing to stake their claim. This is Boomtown, the surreal world at the centre of Xfinityâs new brand campaign and the launchpad for its new marketing platform, 'The WiFi is Booming.' VIEW THE SPOT  BUBBA burger, the #1 branded frozen burger in the US, is flipping the script on frozen food with its first brand campaign from recently appointed AOR Familiar Creatures. Its first campaign from Familiar Creatures, 'You BUBBA Believe It,' expects to change that. VIEW THE SPOT  PETA has launched its latest campaign from the community. Ten days ago PETA launched a 'new' influencer sharing her 'Hermès Birkin' DIY Tutorial. In a new campaign, titled 'Dismember It Yourself', PETA exposes the gruesome reality behind Hermès Birkin bags. But PETA putting out a shocking video, well, it isnât that shocking. So before PETA claimed the video, it first had a 'new creator' (read: actor) share a DIY-style video, playing into all the creator videos we see every day. VIEW THE SPOT  Today, across the US and Germany Culligan have revealed first-ever global brand awareness campaign, 'Itâs Just Water, Until Itâs Culligan' with UK release coming later in the quarter. This bold reintroduction reinforces Culliganâs expertise in providing access to cleaner, safer, better-tasting water. VIEW THE SPOT  While everyone knows the risks of harmful UV rays, 64% of people are unaware of the impacts of blue light â which can actually penetrate the skin even deeper. While the effects aren't as immediate or tangible as sun exposure, protection against blue light should still be top of mind (think blue light glasses). VIEW THE 2 SPOTS  In Croatia, nearly half the population unknowingly faces potential spine issues. Reluctance to seek professional help has led to what is commonly known as a silent pandemic, hurting the nationâs collective spine with alarming numbers. But now, Croatia Polyclinicâs made sure the innovation steps in where the hesitation prevails. Blending health awareness and technology, bus stops across Croatia have been transformed into the physiotherapistâs waiting rooms, while digital billboards became screening tools. VIEW OUTDOOR Corona Cero: The Other Sunset Corona Cero, the non-alcoholic version of Corona, needed its own iconic momentâone that felt as relaxing and brand-aligned as the original. Since it can be consumed at any time of day, the challenge was to create a meaningful experience in Costa Rica without relying on the classic sunset. The insight came from local geography: on beaches like Cocles and Cahuita, the sun doesnât set over the oceanâit rises.VIEW THE 2 ADS  KFC Thailand celebrates 40 years with a taste thatâs timelessThailand is a country rich in taste and flavor, where food isnât just a mealâitâs a way of life. For any foreign brand, breaking into this market is one thing, but staying in it? Thatâs a whole other challenge.To celebrate the iconic taste of KFC in Thailand, we wanted to highlight just how incredible it is to have not only survived but thrived in a country fiercely loyal to its own legendary flavors. VIEW THE 3 ADS Smyle: Finding Nemo Smyle, a Dutch producer of plastic-free oral care products, has launched an awareness campaign about plastic pollution. The goal: to encourage both the industry and consumers to make the switch to plastic-free products and packaging.VIEW THE 3 ADS  The SIMS Foundation is an Austin-based nonprofit dedicated to providing mental health and substance use recovery services to musicians, music industry professionals, and their families. Leading up to their 30 year anniversary, SIMS wanted to remind donors that together they have provided over $50 million in mental health care to more than 25,000 members of Austinâs music community.VIEW THE AD  There are foods that are seen and devoured without thinking. They are delicious when you eat them. But it turns out that as time goes by they remember you. And they hurt you, reminding you that the story of the pleasure of eating doesn't end there. VIEW THE AD  Sometimes brands look at what's going on in the world to leverage their attributes. The economic conflicts in the news are on everyone's lips. That's why this opportunity gave the brand the chance to highlight its benefits. A joke, a satire, a message of reflection? Anything to generate empathy with consumers by taking advantage of reality itself.VIEW THE AD  Context:Cats are tender pets capable of accompanying us and giving us affection during the day. Being felines, they have nocturnal habits. Their activities occur at night while we sleep.CONTEXT: In Venezuela, cats that live in family homes love to escape at night. GPS studies determine that, depending on the cat's personality, they can stray from their homes by between 500 meters and 5 km.Goal:To promote our Misu cat food, we wanted to determine how much they do in the early morning and why they come home so hungry. VIEW THE 2 ADS  Ogilvy Chile and the airline SKY present its new campaign 'Don't Spend it all on a plane ticket'. The campaign stems from a truth that every traveller has experienced: when the ticket takes up most of the budget, everything else takes a back seat. And humorously illustrates the disappointing consequences that such a decision could lead to.VIEW THE 3 ADS  Coca-Cola builds on its legacy of personalised campaigns with the launch of âShare the Feels,â the new dynamic OOH creative transforming name pairings into unexpected messages that capture the spark of connections between friends. Leveraging the ground breaking success of âShare a Coke,â and taking the personalised connection to a new level, âShare the Feelsâis designed to resonate with a new generation of Coca-Cola drinkers. VIEW OUTDOOR  On April 26â27, in tandem with the London Marathon, Fold7 and charity Womenâs Health Hope launch the Painathon â a fundraising campaign drawing attention to the 27,000 waiting over a year to see a gynaecologist, with over 260,000 women waiting longer than the NHSâs 18-week target to see a specialist (UK Gov 2025). The campaign draws a parallel between the âultimate endurance testâ of 26 miles, and the wait times faced by women living in constant pain. VIEW 4 OUTDOORS  TBWAHAKUHODO has released HOTABENCH, a bench made from upcycled scallop shells, developed in collaboration with Koushi Chemical Industry and Shimizu Corporation. Now on display at the Future Life Village at Expo 2025 Osaka, Kansai, the installation showcases how marine waste can be reimagined into sustainable public infrastructure. HOTABENCH is a sustainable bench made from over 1,000 discarded scallop shells, breathing new life into materials that would otherwise be waste. .VIEW 2 OUTDOORS |
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