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Seen and noted
 This film turns a murder investigation into a light-hearted twist centred around the new Cadbury Perk.VIEW THE SPOT  Craft Sportswear has partnered with Forsman & Bodenfors to launch latest campaign. The new work tracks how the body changes through running via 10 ads over 10 weeks.While the long-term benefits of running on physical and mental health are well-established, the immediate effects are often overlooked. To highlight this, Craft launched an experiment to demonstrate how quickly the body responds to running, even in the short term. Emelie, a student from Sweden, agreed to run once a week for 10 consecutive weeks, tracking her progress with a Garmin (Fenix 6) watch worn 24/7 to monitor her running and health data. After each run, photos were taken, data recorded, and a print ad was published in one of Swedenâs largest newspapers, resulting in 10 ads over the 10-week period. VIEW THE CAMPAIGN  BONDS has announced the launch of its new 'Goodbye Friction' platform via Special, to promote the underwear and clothing manufacturer's 'Chafe Off' range for men. The new campaign was directed by Nash Egerton through production company Collider.VIEW THE 2 SPOTS  Imagine a child waking up on Christmas Day and having nothing to unwrap. No gift, no new toy, and sometimes nothing to eat. Sadly, this is the reality facing an increasing number of South Australians.UnitingSA is pledging to âSave this Christmasâ for those who are struggling and might otherwise go without. UnitingSAâs annual Christmas Appeal helps provide gifts for children and puts food on the table for local families and individuals who are doing it tough this festive season.PLAY THE SPOT Budget Energy: Same Energy Lower Cost
RADIO
January 19, 2025 15:09 Budget Energy is an energy company. They do energy for businesses on a budget. Here's a radio spot that explains this in more detail*.* Slightly more detail.PLAY THE SPOT  Extremely unexpected things can happen when you have a lot of work to do. Lack of concentration, lack of understanding, causing irreparable mistakes. Intenzo Coffee, by means of a message appealing to humour, dramatises the damage that can be caused by not staying awake at work.VIEW THE AD  The scourge, the confinement, not only because of the psychological aggression of not being able to go out on the street because of being beaten, but also because of the aggressors' stalking, forcing them under the threat of excalvitude and self-incarceration are many of the factors for which we ask for constant denunciations. VIEW THE 2 ADS  East Midlands Railway (EMR) has launched an epic new campaign by McCann Birmingham featuring brand character, Miles. The action-packed multi-channel campaign aims to drive leisure and business travel and promote advance booking for the rail operator.VIEW THE SPOT  Publicis Thailand and Mum Films have launched a new online film for Toyota Social Innovation (TSI), a CSR initiative by Toyota Thailand aimed at improving social businesses through the principles of the Toyota Production System. Despite helping numerous social businesses across Thailand for over 10 years, TSI has struggled with brand recognition. This film highlights real-life examples of their impact, aiming to connect with the audience and ensure the name Toyota Social Innovation stays memorable.VIEW THE SPOT Anantara: Experience Of A Lifetime our main focus is to showcase the epic experiences of Anantara Qasr El Sarab from the point of view of our guests, creating a simple and straightforward headline âExperience of a Lifetimeâ all while showcasing how they are immersing themselves in activities and indulgences that canât be mimicked in any other resort. Our visual structure will also focus on seeing things from a Point of View perspective, putting viewers in the heart of the activity.VIEW THE 6 ADS  In Vietnam, millions of children face malnutrition, with nearly 40% in some regions suffering from severe deficiencies. Together with UNICEF and Minh Long, we developed The Malnutrition Plates.A curated series of ceramic plates highlights the urgent issue of malnutrition in Vietnam, visually representing stark data about nutrient deficiencies affecting millions of children.VIEW 3 OUTDOORS Hojmark Rejser: Snowfall Savings The fear of a lack of snow has made many Danes hesitant to book costly ski holidays to Austria.To counter this, Hojmark Rejser a Danish travel agency specializing in ski holidays to Austria, is launching 'Snowfall Savings'a DOOH campaign that turns real-time snowfall in Austria into savings in Denmark.Digital billboards across Denmark are synced with a weather app, ensuring that whenever real-time snowfall is detected in Austria, offers for ski holidays instantly appear on the billboards.VIEW OUTDOOR With clean, pristine water seemingly plentiful across the state, it was easy for Tasmanians to treat it like an infinite resource. So when TasWater introduced the idea of conserving water, it needed to inspire action without creating any worry.PLAY THE SPOT  When it comes to university admission policies, institutions around the world reduce young people to a grade or single number. In Australia, that number is the Australian Tertiary Admission Rank (ATAR). But with creative subjects marked down, the ATAR is not a fair or accurate measure of creativity.VIEW THE SPOT Carlsberg: Christmas Easter Beer In Sweden, where households account for the largest share of food waste, the issue becomes even more apparent during the holidays. The Swedish beer brand Eriksberg sheds light on the problem of holiday beer waste by transforming leftover Christmas beer into Easter beer â with double labels. VIEW THE SPOT VIEW 2 OUTDOORS  Put Finolex wires in your home is the message in a new spot from Enormous Brands, India VIEW THE SPOT  Vitality has launched a new campaign for its life insurance business, with its creative agency of record VCCP, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance. Building on the success of its âMove Forward with Vitalityâ platform, the new campaign, Lifeâs Pretty Goodâ sets Vitality apart from competitors and underscores its progressive vision for the industry. The campaign aims to redefine what life insurance can do for people, offering not just protection but a pathway to a longer, healthier, and more fulfilling life. At the heart of the campaign is a 30â film featuring Stanley, the charismatic dachshund who has been the face of Vitalityâs advertising campaigns for the past 10 years. Stanley takes viewers on a feel-good journey, directed by Jim Gilchrist. VIEW THE SPOT Young Capital: Boost Your Boomer The tongue-in-cheek campaign was created by Amsterdam-based agency ACE to promote Young Capitalâs limited-edition energy beverage, BOOOMER - a real product (albeit featuring more conventional ingredients), as part of the job agencyâs vision to go beyond traditional brand awareness campaigns.VIEW THE SPOT  The modern man knows that the courage to put his best foot forward is rooted in his personal care routine. But they have a blind spot: little do men know that only 1% of odour-causing sweat comes from their underarms, which means without whole body deodorant in their routine, almost everywhere is exposed and vulnerable to smell. By the time they realise something is smelling off, they could be anywhere. VIEW THE SPOT  Next stop: your dream destination. Lufthansaâs new global 360° campaign from lead agency Serviceplan invites you to finally take that trip you've always wanted to make this year. The campaign film puts you right in the middle of the travel experience as soon as you tap on the Lufthansa app. With the launch of the âYesâ communication platform in January 2024, Lufthansa is putting the personal experiences of their guests at the heart of its brand message. VIEW THE SPOT  ASICS, a global leader in athletic footwear and performance apparel, has launched a new campaign that challenges the toxic, win-at-all-costs conventions of sports marketing to offer a refreshingly zen approach. Set in Tokyo and rooted in the brandâs Japanese heritage, âMove your body, move your mindâ celebrates the serenity and simplicity of movement, reminding people that âYou donât need headphones to cancel the noise or a filter to see the world in a better light.âVIEW THE SPOT  It looks like the rock band is starting in class. New spot from Dentsu, Japan for Morinaga, Ramune VIEW THE SPOT  Cologuard is back with a new campaign that aims to elevate the brandâs place in culture and amplify the conversation around screening for colon cancer. People put off their colon cancer screenings for all kinds of reasons, from anxiety around talking with their healthcare provider to the hassle and drama around the actual screening. With Cologuard, they can skip the drama. Entitled, 'Skip the Drama,' two new spots just went live during the NFL playoffs on January 11th . VIEW THE SPOT  For many families, the moment they realise a loved one needs senior care can feel like stepping into the unknown - Itâs a time when hope can feel distant, and decisions feel overwhelming. But what if in-home care became the beginning of A Better Whatâs Next? Home Instead, a global leader of in-home care for aging adults, is launching its newest campaign, 'A Better Whatâs Next,' developed in partnership with FCB Chicago.VIEW THE 2 SPOTS  Pierceâs Pledge, a nonprofit organization whose mission is to keep children safe during stressful and volatile custody disputes, and Silverside AI, a Pereira O'Dell + Serviceplan company, have partnered to release âLawyer That Caresâ: a PSA and call to action for family law attorneys and their clients, entirely animated by generative AI. Pierceâs Pledge believes that by storing guns and weapons outside of the home during divorce and custody proceedings, attorneys can help keep families safe. The organization works with lawyers, mediators, custody partners, and judges to advocate for children without a voice. Pierce's Pledge built the first and only national gun storage map, used by federal agencies and citizens. VIEW THE SPOT  Choice Hotels International, Inc., one of the worldâs largest hotel companies, has unveiled its new global marketing campaign, inviting travellers to âCheck Into Moreâ across its 22 diverse hotel brands. Developed around the insight that 95% of U.S. travellers want to spend part of their trips on new and unique experiences, this campaign showcases how Choice Hotels provides the best value for your money, allowing guests to maximize their memories away from home.VIEW THE 2 SPOTS  Ford shares details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year. Developed by Wieden+Kennedy London.VIEW THE 3 SPOTS  KFC Thailand has taken a bold step beyond its famous fried chicken, announcing through this new Wolf BKK spot, its commitment to rice, a staple of Thai cuisine. The brand has introduced its latest menu item for the New Year: âKhao Man Kai.â This dish, often referred to as âThai- style fast foodâ due to its quick preparation, features aromatic, fatty rice paired with chicken â a menu thatâs convenient, delicious, and deeply loved across the country. Its popularity is undeniable, with a dedicated Facebook community called âChicken Rice Loversâ with over 400,000 members. The group shares everything from recipes to recommendations for the best local chicken rice spots, driven by their shared passion and love for âKhao Man Kai.â Recognizing this passion, KFC Thailand has debuted its own take on the beloved dish. Their version of Chicken Rice combines aromatic rice with crispy fried chicken and a secret recipe soybean sauce, all presented in the unique style of their iconic Uncle KFC character.VIEW THE SPOT  For too long, Canadaâs traditional financial system has been forcing Canadians to dream smaller - an unsettling reality brought to life in Questradeâs eye-opening new TV spot and brand platform. The new creative platform, 'Get Yours,' was designed to inspire Canadians to move to a financial system that works for them, not against them, and gives them the ability to achieve their financial goals - to get the retirement, the home, and the future they deserve. VIEW THE SPOT  Tom Emmerson directs adidasâ latest campaign for the new Predator Victory. Created by The Midnight Club and directed by Tom Emmerson through Business Club, this high-octane lm for adidas takes viewers on the madcap race to become the worldâs top goal scorer; from Parisian estates and stuffy offices to scrappy Sunday league and the heights of international football. Featuring a plethora of high profile cameos from footballâs biggest stars and Tomâs signature style, the film asks, âis it all in the boot?â.VIEW THE SPOT Drumstick Classic: Sand Australia loves a 'classic'. Turning down the volume to find a car park? Classic. Getting a '2025 Premiers' tattoo in March? Classic. Watching someone from Sydney try a hook turn? Classic. A delicious Drummie on a hot summer's day? Also, Classic. Since 1963, Drumstick has been a classic part of Australiana, still to this day holding the title as our 'no.1 cone'. And to embrace the fact, Drumstick has kicked off 2025 with a new brand platform. Classic.VIEW THE SPOT VIEW 6 OUTDOORS  Publicis Dublin and Iarnród Ãireann unveil a new campaign paying tribute to the 190-year legacy of Ireland's railway tracks. Through a one-shot cinematic journey, the film adopts a timeline motif, piecing together the story of the tracks, from their origins in 1834 to present day.VIEW THE SPOT  Amid the hype surrounding the release of the second season of the universally renowned series "Squid Game," we took advantage by transforming our logo into the iconic asset from the game, Ddakji. This reference fit perfectly with our brand and consumption occasion, creating a powerful invitation for viewers to enjoy the series while savoring our pizzas.VIEW THE AD Eskort: Viennas Ridiculous? Of course. It's Eskort Summer is all about wrestling giant viennas in the pool (wait, what?) and Paul Ramaema teamed up with Metropolitan Republic and Themba Robin to bring some silliness to the season.Because why snack quietly when you can make it ridiculous? Yeah, we thought so.VIEW THE AD  Every January, countless brands take advantage of the New Year pressure to try and convince you to purchase their product and change yourself. RXBAR is all about straight forward all-natural ingredients and No B.S artificial ones. So when January came around, RXBAR intervened to block that B.S with a real life ad blocker you could txt. VIEW OUTDOOR CarBravo: Used Barbie Dream Cars CarBravo and its agency, MRM Detroit, are back at it again with a creative commerce play that puts some personality and fun back in the car shopping experience. During the upcoming 2025 auto show in Detroit, CarBravo will blanket Downtown Detroit â and specifically outside Huntington Place Convention Centre â with 1,000-plus toy-sized pop-up shops. This guerilla-style campaign uses tiny cars to promote big savings by redirecting some attention from inside the traditional showroom to highlighting affordable â but still awesome â used vehicles from CarBravo. VIEW THE CONCEPT  Tons of life-saving medications are discarded annually, polluting and harming the environment in the process every year. new campaign by the HAVERIM LEâREFUAH (Friends for Health) a nonprofit organization, aimed for providing free medicine for those in need, generates awareness and urges the public to (keep) donate unused medications instead of throwing to the trash/drain. This action creates a win-win result: it protects the environment by preventing harm and saves lives. VIEW THE SPOT  Heaps Normal brings to life the Heaps Normal brand ethos of celebrating weirdness and people living their own normals. Directed by Tim Bullock via Scoundrel X Groundglass.VIEW THE SPOT DiDi: Silly Season Summer is the best time of year for going out, which unfortunately makes it the worst time of year for accidents caused by those driving under the influence of drugs and alcohol. So we came up with the only sensible solution for the silly season, DiDi Tow, launched with probably the first intoxicated âdrivingâ film with a happy outcome.VIEW THE SPOT VIEW THE 7 OUTDOORS |
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From British agency,Bullet Salad comes a new spot for Sonder