Seen and noted

BEST TV
1. HIV Foundation
2. Trident Fresh
3. War child
4. DSTV
5. Beetle
6. OPI

The HIV film is a good idea that works better in print. But the surprise works well the first time you watch it. The Trident film is a very funny commercial. We don't particularly like the idea but it's very well directed, so it's very enjoyable.

BEST PRINT
1. Old Spice
2. Bang & Olufsen
3. Fire Safety
4. Surfrider
5. Lego
6. The Wayside Chapel

Old Spice is the simplest, clearest idea. It's very dumb and a good print campaign for deodorants.

BEST OUTDOOR
1. Harvey Nichols
2. Coca Zero
3. Nissan
4. Bahia Marina
5. Body crash/Speeding
6. Porteur Bicycles

Harvey Nichols is a good outdoor campaign. The idea is simple, impactful and insightful. Coca Zero doesn't have the scale (James Bond-style) to make it a big event.

BEST INTERACTIVE
1. John F. Kennedy Library and Museum
2. Hennessey VS: The Wild Rabbit Hole
3. Volkswagen: Street Quest
4. American Express
5. Ford Mustang: Dream Mustang
6. Nescafe: Cover photo display

John F. Kennedy is a great tribute to Neil Armstrong. Hennessey VS is very well crafted.



This week's guest judges are Olivier Lefebvre and Benjamin Marchal, creative directors at CLM BBDO in Paris.

Passionate about advertising, Olivier Lefebvre and Benjamin Marchal both started their careers at DDB almost 8 years ago. They worked on anti-smoking campaigns for Inpes, communication campaigns for Greenpeace (fundraising to build the Rainbow Warrior III), l'Equipe, Voyages-sncf.com and Bouygues Telecom, etc.

At DDB they met Matthieu Elkaim, Creative Director Europe at Lipton. Since then they've been inseparable. The three of them joined CLM BBDO in March 2012 with Matthieu as Creative Director and Benjamin and Olivier as Creative Directors.

Between them they've notched up 13 Cannes Lions (including 5 Gold), 4 Pencils at the One Show Festival, 25 Eurobests and 7 Clio Awards.