Seen and noted

BEST TV
Eurostar is easily the best-crafted ad of this selection, as you'd expect from Ratigan direction, even if it might not really tell us anything we didn't already kind of know about Paris. And Volkswagan's Tree Guy is a memorable way to communicate a pretty dry product point, with the best use of a bicycle this week.

BEST PRINT
The localisation of Oreo's brutally simple campaign is a good way of continuing the biscuit fun, otherwise, it's slim pickings in print this week.

BEST OUTDOOR
Anthon Berg's idea is a use of data I've never seen before, which makes the work more surprising. And for the unlucky bastards at the back of the plane, at least they get to show off their hoard on the long walk down the aisle. Sometimes there's nothing better than watching your friends getting hit with water balloons - this is lovely, shareable fun from Sprite.

BEST INTERACTIVE
It doesn't get much more interactive than having someone cook you dinner in return for them being allowed to sleep in your bed. Good work from Garofalo Pasta.
And getting some poor bugger to test drive your holiday sounds like a great way to make the most of your time there. Smart move from Tourism Victoria.




This week's guest judges are Rob Doubal and Laurence Thomson, co-presidents and chief creative officers at McCann, London.

Rob and Lolly joined the agency as executive creative directors from Wieden and Kennedy, London just over a year ago but recently took over the helm of the agency with their promotions to co-presidents. They are the first creatives to do so in McCann London's history.

They first started working as a team at Mother in 2006 when Doubal arrived to work on the Orange account, hailing from a small creative shop in Amsterdam called John Doe. There, he had been responsible for creating the Sammy Says series and the MTV loves Gunther campaign which saw the Benelux MTV network voted the most creative of MTV's network worldwide that year.

Then, at Mother his Snoop Dog Goldspot was voted the 7th funniest Ad of all time by Campaign magazine and Kayne West said that his Coca-Cola Yeah Yeah Yeah La La La commercial was 'alright'.

By that time, Thomson was already a Mother veteran, having started at the agency in 2001, notably making it into the National Portrait Gallery for his Powerade Innergear Olympic work, creating a much celebrated sculpture of a tattooed swimmer on the South Bank for Discovery and creating art work with Sir Peter Blake for Coca Cola.

It was during his 10 years that Mother was voted agency of the year three times and then agency of the decade. Before then, he worked as a freelance illustrator and after graduating with an MA in communications design from Central St Martins in 1999, joined digital hot-shop Deepend as a senior designer.

The creative duo were at Mother London for a combined total of 13 years where they worked across the full range of accounts picking up awards at D&AD, Cannes, Creative Circle, The One Show, The Clios, The Andy's, The Campaign Big Awards and the BTAA.

Then 2 years at Wieden and Kennedy London where they picked up a Cyber Lion for their involvement in promoting Nokia Own Voice by creating the world's smallest album with rock band Chromeo and were responsible for launching the Nestea Start of Something Different global campaign.

Beyond their agency credentials, Rob and Lolly run the online idea provision service givemeanidea.com and generate TV format concepts for Talpa in the Netherlands.