BEST TVLots of elaborate production value in the film category this week, with long format as king.
Winner: iPhone 13 Pro '
The Comeback'. TBWAMedia Arts Lab, Shanghai wins by a landslide with a cinematic product demo. Continuing the 'shot with an iPhone' thinking with a charming story that you can't stop watching until the very end.
Runner-up: Apple TV+ '
Everyone But Jon Hamm'. If you want to use a celeb, this is the way to do it, it's ironic, self deprecating and cheeky, after all what could be funnier than Jon Hamm ranting about not being on Apple TV +, on an Apple TV + commercial.
BEST PRINTSlim category, with not much to choose for a runner up, however a very clear and strong winner.
Winner: The South African Blood Services '
Car - Blood Saves Lives'. My old boss would call this a visual swapsy, but hey, if it works, it works, and this one works with much impact, literally. Love the simplicity of it, the idea is quick and persuasive, and the art direction is on point, with some beautiful craft.
Runner-up: Tecate '
Kiss'. Usually beer brands tend to encourage macho behavior, so glad to see this beer brand redefining what makes a 'real' man. More of this please.
BEST OUTDOOR Found most of the ideas around the same strength with the winner and runner up not leagues ahead of the others.
Winner: Flamin' Hot '
The Hottest Billboard'. Just a simple and demonstrative billboard idea that's actually of use rather than just trying to sell. Nothing wrong with that.
Runner-up: MLA '
Scotty, 1'. Love the testy Aussie sense of humor, definitely put a smile on my face.
BEST INTERACTIVEWinner: Dunhuang '
Dubbing The Movie'. Amazing to see how new technologies and platforms can restore and give new life to ancient art making it relatable and accessible to a new audience. Love it.
Runner-up: We are Warriors '
We Are Warriors - Barkaa'. A great platform, that I am hoping will pick up traction.
This week's guest judge is Justin Joshua, global creative lead and creative specialist at The LEGO Agency in Denmark.
Justin Joshua is a seasoned creative director with almost 20 years experience working on a diverse mix of international, local and regional business, starting his career in his home country of South Africa and then onto SEA, and now Europe.
Some interesting career facts: he has worked in 4 cities with the letter B - Berlin, Bangkok, Barcelona and Billund. Part of the team that took Y&R South Africa from top-20 to top-3 in the countries creative rankings within a year of being there. Created a product that helped reduce diseases substantially in rural townships of Africa. Has an ad campaign as a permanent exhibit at the Hamburg cultural museum, not bad for someone that's fluent in Germlish. Shot a global campaign across 12 countries all remotely from a laptop in Denmark. Part of the team that took LEGO brand to become the most loved brand for 2020 globally by Adweek, with their latest Adult campaign voted number 11 on the top 20 best ad campaigns of 2021 by Adage.
His work has been awarded multiple times at Cannes Lions, D&AD, EPICA, LIA, ADC, One Show, NYF, Eurobest and repeatedly at Loeries as well as 2 years in a row at creative circle ad of the year. He has judged at various art, design and advertising award shows and continues to give talks and creative workshops growing the next generation of creatives at ad schools from Norway to Germany and South Africa.
