STRATEGY
Rebranding The Forbidden City, discard old fashion websites that no one visits. Use technology to create an experience that shows the large scale of relics. Lots of different patterns are on the Chinese relics. AI studies each pattern to create a solitaire experience. Select one pattern to start exploring and generate a poster that assembles all relics user has viewed whenever they want. The work is launched and run on WeChat which with a billion users platform. Users are able to experience and share this mini-program through the WeChat App.
EXECUTION
The pattern is the sharing feature for all relics after long time of research. It shares among different dynasties. AI studies each pattern to create a solitaire experience. Select one pattern to start exploring and generate a poster that assembles all relics user has viewed whenever they want.
RESULTS
- 3 million PV after 72 hours of launch, 100 million after 4 months. 30 million subscribers increase which is 15 times the old website.
- This is a rare re-branding from the product side, transferring old archiving styles into an interactive digital experience.
- Relic solitaire founds the insight and importance of the patterns for archeology. It could also be a new way of the exhibition in the future impact.
