Seen and noted

BEST TV
Winner: Ladder 'Crocodile'. "Life insurance so good, they're gonna want you dead" is an impossible tagline to get approved by an insurance company. This is a campaign with limitless executions and I hope they keep pushing. Separately, I enjoyed the humor in the film category overall.

Runner up: Bonds 'Total Package Undies'. In the movie The Big Short, Adam McKay used metaphors to explain complex mortgage investments. Bonds uses metaphors to explain men's underwear. I understand both topics more now.

Honorable mention: Snickers 'Unfiltered'. I like what they're doing with this one, but it's a similar joke to the Fantasy Night Snickers spot. Which I'm a fan of, by the way.

BEST PRINT
Winner: Dvemotor - Jeep 'Coast'. Simplicity wins here. Using the iconic grill to show that you don't need to take a flight to get a vacation is really great. Be right back, going for a drive.

Runner up: Sea Shepherd 'Catch of the Day'. This type of execution (using trash to make up sea objects) feels familiar, but it's well composed, simple, and the audience will get the point. Overall, I think this is a massive problem and we need bigger ideas vs. print ads.

BEST OUTDOOR
Winner: Clean Slate Act 'Mark the Days'. It's a simple visual to talk about a very sad statistic. A few weeks in prison can lead to years of unemployment which leads to more crimes which leads to more prison. It would make me stop and think.

Runner up: IPDC Finance / Amal Foundation 'Child Marriage Prevention Loan'. I hate that this is a problem. I hope this idea works, even to stop one little girl from having to get married.

BEST INTERACTIVE
Winner: Uber Eats 'Cow Codes'. Just dumb enough for me to like! Simple benefit. Makes me want to eat ice cream. People will share it.

Runner up: Southern Cross 'VIS - The Road to Safety Collection'. We had a human insurance company promoting death for Ladder, so I had to even it out with a pet insurance company promoting life. They should do this like real runway shows where they have the designs for the runway and then a little more modest design for the masses that they can distribute through Petco or some other big pet store.




This week's guest judge is Frank Cartagena, chief creative officer at the community, New York.

Frank joined the community as CCO of the New York office in January, 2020. Yes, that 2020. With hard work and creativity, he led the team from adversity and uncertainty to creating some of the agency's best and most awarded work.

In just 2 years, Frank has led four consecutive top performing campaigns for OREO, all of which have been some of the brand's most successful campaigns from the past decade.

The OREO Doomsday Vault, which turned a fan tweet into an asteroid-proof doomsday bunker in the Arctic Circle, had the #1 share of voice among all brands in social media the entire month it launched. It was also ranked in the top 10 most awarded campaigns of the year.

That project was quickly followed up by The OREO Offering. A timely reaction to the government disclosures on UFO sightings, which outperformed the high bar set on the Oreo Vault on every KPI, including impressions and media coverage.

Then came the OREO Thins Protection Program. By giving half of our packaging to other non-kid friendly brands, we allowed parents to hide Oreo Thins in plain sight of their children. And repositioned the lighter, thinner OREO Thins as the OREO for Adults.

And, lastly, together with Blockbuster, we re-launched OREO Cakesters.

Frank's social-first and culture-led work with OREO has caught attention outside of the industry, inserting OREO into pop culture and giving the brand billions of earned media impressions.

Beyond OREO, Frank also helped lead the global launch for Amazon's The Climate Pledge, which challenged businesses and CEOs to do better for the environment. And brought in Netflix as a new client, under which we recently launched a partnership with Tanqueray to celebrate Season 2 of Bridgerton.

In the past year alone, the community was ranked as the #9 most awarded agency in the US (the Gunn Report), #6 on Fast Company's most innovative agencies in the world, and Frank was named Adweek's Creative 100: Agency Leaders Reshaping the Industry.