Such a strong showing this week. Hard to pull-out the top of the best.
BEST PRINT Let's start with print. This one from Nicaragua maybe not the sexiest of the bunch but sure is compelling in it's simplicity. A stark skyscraper, colored red, poking through the clouds. Realizing it's actually cases of soda stacked to new artistic heights with the small product and the vertical line "Don't stop loading it". It's a business-to-business ad for
Forland Trucks. If I was needing a line of new delivery trucks I'd check out Forland.
My runner-up is more sexy than delivery trucks. For
Durex out of Puerto Rico filling the double page spread with intimate couples exposed skin is arresting. Using tattoos, Cupid shooting deadly arrows, to tell the dangers of unprotected sex. Copy stating the number of HIV/AIDS diagnosis stigma is quelled "That does not mark you forever". Pushes it to thought-provoking.
BEST OUTDOOR Out of the box outdoor. For
Optic 2000 Foundation Creating AI images from the description of the sight impaired. The images will be displayed in a gallery setting. This is interactive, thought provoking and relevant PR generator for an optometrist brand is compassionate and thought provoking. Having the viewer reflect on what it is to "see".
The runner up outdoor for this week is Smol '
No Plastic. Fantastic'. Great line, along with attention getting rough, grass-roots art direction of hand-done graffiti for something we don't think about too often. Plastic waste from detergent containers.
BEST INTERACTIVE Interactive takes the prize for German organ donation...
#OPTINK free tattoos to let people know you're an organ donor. Great press, word of mouth, and continued conversation for a generation. 1 in 4 Germans have ink. 87% say they would donate. The release form for donation is about the same as a tattoo consent. Brilliant.
Another brilliant interactive idea
Reset by Fnac is the Spotify algorithm reset. Algorithms are steering everything. This smart engagement opening up a genres should reach millions on a popular platform to promote to and line up other the retailers ethos of fighting for culture's openness. I'm listening and resetting up my algorithm as we speak.
BEST TVThe spots this week are big filmic eye candy. First for me. Crazy people tooling round on a scooter adding more and more danger to the fun. What? Kids do the craziest things and parents need help. And what better way than adults on a scooter, er, stepper, acting like kids If you don't remember what it was like, there is
De Opvoedingslijn. (Education line for parents.)
Runner-up: DGT
Let's Tell Lies from Spain. Seeing the "just one more" drink, as kids sing about "the lies" adults tell themselves as they drive - the kids know. Strong emotional storytelling forcing viewers to think about how we all lie to ourselves - and ultimately our loved ones, when it comes to drinking and driving.
This week's guest judge is Joe Baratelli, chief creative officer at RPA, one of the largest independent full-service advertising agencies in the U.S.
Joe's People First approach champions creative storytelling across all channels to drive action.
Joe has helped national brands build their businesses with memorable marketing. Iconic, long-lasting multimedia campaigns for Honda Automobiles, Farmers Insurance, Apartments.com, La-Z-Boy, and amp convenience stores. Other clients include Cedars-Sinai Medical Center, Pocky snacks, Spectrum Business and LoopNet.
Joe has shaped award-winning campaigns in the public service category, including the Pediatric Brain Tumor Foundation, Los Angeles LGBT Center and UNICEF.
For over 35 years, Joe's work has resulted in positive growth for RPA's clients, who have received awards from the Clios, Cannes Lions, The One Show, Art Directors Club, Communication Arts and the Effies, to name a few.
