The M&S Autumn 2024 Womenswear campaign launches today. âBig Autumn Energyâ was developed for the retailer by Mother Design and Mother. It is part of M&Sâs ongoing journey to reshape for growth by broadening its appeal and elevating style perceptions. A 30-second film, directed by Lope Serrano, AKA Canada, showcases a high fashion aesthetic, punctuated by ordinary, everyday scenarios, from walking the dog to raking autumn leaves.
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