On Halloween night, terror takes hold. It races through the streets, hunting its next victim. A vampire? A zombie? No â the very real fear of running out of fries.This year, McDonaldâs drew inspiration from this feeling to create an unforgettable campaign. Two simple fry cartons at the bottom of a McDelivery bag form a pair of menacing eyes, symbolizing hunger. And since our brains evolved to detect predator eyes*, the visual is literally impossible to ignore. This festive campaign appears everywhere along the path of busy parents and costumed partygoers over Halloween weekend.
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