In collaboration with PlazaVea, the largest supermarket chain in Peru, Fahrenheit DDB created this campaign to rally national support for Kimberly GarcÃa, one of Peruâs top athletes in racewalking. The idea was to boost awareness of Kimberlyâs Paris 2024 competition by offering selected products - TVs, smartphones, and refrigerators - at a price matching her competition number: 146.
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