Grab, the #1 transportation and food delivery app in the Philippines, has pertnered with Gigil Philippines to let its customers know that their service isnât just transactional, it makes them a part of a community that uplifts each other. So Grab took inspiration from their driversâ and delivery ridersâ iconic message, âDito na poâ or âIâve arrived,â which they send to customers whenever theyâve reached the place where they stay, or their pickup point. On a billboard, they simulated the appâs messaging interface to show another meaning of the expression âIâve arrivedâ â that because of customersâ patronage, via booking, rating or tips, he was able to finish school and achieve success. All this is made possible by Grab, where drivers help commuters reach their destination, and where commuters help drivers reach theirs, too.
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