CHALLENGE
Distracted driving accounted for one in three fatal road accidents in Chile, yet traditional awareness campaigns struggled to capture public attention.INSIGHTThe campaign drew inspiration from âanimitas,â Chileâs culturally significant roadside memorials, to deliver a poignant and culturally relevant message.
IDEA"Social Wreaths" reimagined traditional animitas as floral representations of app logos like Instagram, WhatsApp, and TikTokâturning them into sobering reminders of the link between mobile phone use and road fatalities.
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