We launched an epic collaboration between Netflix and McDonaldâs with the Squid Game Meal Dalgona Candy Challenge, a true world-first inviting players to tackle one of four different candy shapes from the showâs iconic scene â only this time the greatest challenge is the Golden Arches M.
This fully integrated experience campaign features custom packaging, an immersive mobile game, train station dominations, restaurant takeovers, activations and a Korean version of the Launch Film voiced by none other than Jeon Young-Soo (ì ìì) â the official Game Instructor from the Squid Game series.
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