We all know the benefits of being active, yet the limited free moments in our days often slip away, consumed by sitting, scrolling, and binge-watching. Thatâs why ParticipACTION, a not-for-profit organization, launched a new brand platform encouraging Canadians to remove the barriers to physical activity and make room to move. In the launch spot, a larger-than-life hole serves as a powerful metaphor for the holes of free time we can create in our day.
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