The fear of a lack of snow has made many Danes hesitant to book costly ski holidays to Austria.To counter this, Hojmark Rejser a Danish travel agency specializing in ski holidays to Austria, is launching 'Snowfall Savings'a DOOH campaign that turns real-time snowfall in Austria into savings in Denmark.Digital billboards across Denmark are synced with a weather app, ensuring that whenever real-time snowfall is detected in Austria, offers for ski holidays instantly appear on the billboards.
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