The General Store helped Australians turn their New Year's fitness resolutions into reality with the latest campaign for rebel, 'Seize the Year'. Instead of pushing a loud "buy now" message, the campaign pokes fun at the everyday moments to seize when you have an at-home gym setup from rebel. The new campaign was directed by Kids of Bill through Chisel productions. In the 'Treadmill' execution, the film latches onto a cheeky 'WFH' video call moment we can all relate to. In the 'Exercise Bike' execution, the film nods to the challenges of working out as a busy parent. It's a true 'expectations vs realityâ scenario.
VIEW THE 'TREADMILL' SPOT VIEW THE 'EXERCISE' SPOT
