Rebel: Treadmill

The General Store helped Australians turn their New Year's fitness resolutions into reality with the latest campaign for rebel, 'Seize the Year'. Instead of pushing a loud "buy now" message, the campaign pokes fun at the everyday moments to seize when you have an at-home gym setup from rebel. The new campaign was directed by Kids of Bill through Chisel productions.

In the 'Treadmill' execution, the film latches onto a cheeky 'WFH' video call moment we can all relate to.