Rebel: Exercise Bike

The General Store helped Australians turn their New Year's fitness resolutions into reality with the latest campaign for rebel, 'Seize the Year'. Instead of pushing a loud "buy now" message, the campaign pokes fun at the everyday moments to seize when you have an at-home gym setup from rebel. The new campaign was directed by Kids of Bill through Chisel productions.

In the 'Exercise Bike' execution, the film nods to the challenges of working out as a busy parent. It's a true 'expectations vs reality’ scenario.