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Rebel: Father's Day

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Dads express their love in many more ways than a hug. Quite often, they say it with sport. This Father’s Day campaign is an opportunity to thank dads for their relentless support and to recognise the huge, daily impact they have on their children’s lives.
Inspired by the enduring spirit of fatherhood the spot follows the powerful journey of dads being there for their children metaphorically through the ups and downs of sport.
Credits Other credits

Client: rebel

General Manager of E-commerce and Marketing: Rosemary Martin

Head of Marketing: Brock Coleman

Business Marketing Manager – Performance & Lifestyle Apparel: Jo Power

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