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Outdoor
Rebel: 'Sport is a gift' OOH
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When people are searching for Christmas presents in busy shopping centres, rebel, Australia's largest sporting retailer, reminds shoppers just how powerful the gift of sport can be. The 'Sport is a gift' outdoor executions are a part of a wider campaign across, TV, social, and cinema, demonstrating the transformative power of sport and its ability to change someone's life.
Agency: The General Store Sport is a powerful thing. It can help prevent sickness and lift mental health. But sport is more than just competitive games like basketball and tennis. It can be anything from an hour of yoga to a walk with the dog. Sport can boost endorphins and even bring a higher purpose to people’s lives. This Christmas campaign shows that sport is for everyone.
Client: rebel Related |
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