In the Philippines, 87% of Filipinos report stress and anxiety. That's why Jollibee, the Philippines' biggest fast food chain that stands for joy, launched Joy Meter. The Joy Meter employs face tracking tech that detects smiles, and analyzes them in real-time. The wider the smile, the bigger the discount â turning Filipinos all over the country into joyful customers. In the first 16 days, 21,501 smiles were rewarded, resulting in a 75% increase in sales growth (December 2024 vs. December 2023). Additionally, the activation is set for rollout from 10 to 1,000+ stores nationwide. The technology was built by GIGIL METAMA, the innovation arm of GIGIL, for long-time client Jollibee.
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