Lactalis Canadaâs Cheestrings brand launched a new campaign to help Canadians define what it means to be a truly Canadian brand. In a study conducted by the brand last year, âMade in Canadaâ was cited as the top criterion behind how Canadians selected their cheese. Now with a âbuy Canadianâ wave spreading across the country consumers are expressing confusion about what products are truly Canadian. In fact, a recent Pollara poll revealed that 85% of Canadians wish it was easier to identify Canadian products. In response, Cheestrings is making it easier for Canadians to identify its beloved cheese.
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