Starbucks announces the launch of a new campaign entitled 'Hello Again,' which reintroduces the iconic brand to the world as The Starbucks Coffee Company. Developed in partnership with Anomaly and driven by AC/DCâs Thunderstruck, the campaign underscores Starbucksâ commitment to personal interactions and the in-store coffee experience. The 90-second spot opens with a Starbucks location lighting up as baristas prepare for the day. As the music picks up, so does the day and the perfectly made Starbucks drinks. 'Hello Again' seeks to reintroduce the brandâs story and identity to consumers, promising that âthe Starbucks you love is ready.â
VIEW THE SPOT
