Channel 4âs award-winning in-house creative agency 4creative has launched its latest campaign, in support of the upcoming new series of reality show Tempting Fortune. The new campaign, live from March, ties in with the showâs theme of resisting temptation by highlighting how the struggle to resist temptation is 'a tale as old as time'. Set in the depths of the Malaysian jungle, complete with a lush backdrop of Renaissance-style paintings which depict people struggling to resist temptation,
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