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WORTH A LOOK
Some people would rather stay at home than venture out. I think these started life as spec spots a few months back ... but have found their rightful place in the world. These spots are showing at each screening of the Time Out London on Screen film festival (Sept 1 - Sept 30) Click here to view "Nails"  And the other one in the series .... Click here to view "Lotion" Straight 8 Straight 8 is a filmmaking event that is based upon a simple principle: one super 8mm cartridge, no editing. The amount of planning in this is mind boggling! Click here to view this spot You've got to hand it to Mother This'll be a very popular item in the Mother merchandise department. Link ------------------------------------ Click here to view this spot More of the VW print campaign from DDB Paris Following on from this week's featured VW print work, here's some more from the same guys. As well as the TV: Click here to view this print work Click here to view the TV work. Coca Cola via Santo, Argentina. More brilliant coke work. This one's from a little while back, but well worth a look. and a few details from the press release: The commercials enormous popularity began in South America, and has since been duplicated around the world. Devised by the Argentine agency SANTO, Rivalries features natural adversaries (a timber-logger and a tree, a balloon and a cactus, a chicken and a knife-wielding chef, an unfaithful wife, her lover and her husband) who forget their differences and joyously celebrate after their teams win a World Cup game. Created and animated by LAIKA/house, the Rivalries characters have now been reproduced by Coca-Cola regional divisions around the world (including China, Korea, Trinidad, France, Great Britain, Dubai, Poland, Egypt, China and Hungary, amongst others). Slight adaptations have been made to the spot to better reflect the respective cultures of different countries. In the British version, titled Postie, Coca-Colas UK advertising agency Mother replaced an original scene with a new vignette of a postman celebrating with an angry-looking Rottweiler. These two characters have transcended the screen and made the leap into tangible life-size mascots - Postie and Titch - a visible presence among the crowds during Englands matches. Their adventures are recorded on video and appear online daily at their own blog, http://themascots.typepad.com created by Coke interactive agency AKQA. We are currently getting 5000 visitors a day to the Postie and Titch site. We hope this will improve as it becomes more viral. It is only two weeks old, said Sophie Dobson from AKQA Link ------------------------------------ Click here to view this spot Raindance trailer ... from a little while back. We missed this one when it first came out, but it's well worth a look. and some info from the Raindance Film Festival: Kosai Sekine - director of this year's festival trailer - took home 3 awards at the CFP-E/Shots Young Directors Awards in Cannes yesterday. 2 for this year's trailer and 1 for "Right Place" which won the Diesel film of the festival last year. The awards are: - Best broadcast film (Non-EU) for trailer - Special Jury Award 2006 for trailer - Best short film for "Right Place" The Jury Award for the Raindance Film Festival trailer was the only unanimous decision at the awards Click here to view the trailer. Great work from Thailand (from a little while back)
WORTH A LOOK
June 21, 2006 04:45 (Edited: February 17, 2023 05:19)
 We missed this one when it came out a little while ago, but for those of you who haven't seen it ... well worth a look! bestads. To view "Love story Part 1" click .... HERE To view "Love story Part 2" click .... HERE To view "Love story Part 3" click .... HERE To view "Love story Part 4" click .... HERE Here's more of the Kilroy campaign from Saatchis Copenhagen Here's the print / ambient work to go along with this week's featured spot "Meteor2".  To view the print & ambient work for Kilroy Travels.... HERE Mother's self promotion. From Mother London: There was chaos. Employees as well as clients and visitors needed something to put show reels and leftovers from lunch in. After extensive research we had come to the conclusion that a carrier bag is a walking poster as much as a t-shirt and they can sometimes express a little about its owners personality. Many of us know what it feels like to have an embarrassing bag at a cool party, or to be seen with something like a super savers bag in an expensive store. And so, the Mother Uncarriable Carrier Bags were born. Bags you dont want to be seen carrying around. People went crazy for them. We were called up by magazines and shops, too. The fact that something so embarrassing could become so popular gave us even more confidence in the fact that some ideas go beyond common sense. To view more of the bags click.... HERE The other Olay work from Saatchis London. Last week we had some featured Olay print work from Saatchis London as well as Saatchis NY. Here's some of the other Olay work in the series from Saatchis London: Click here to view "Mrs Robinson" Click here to view "Fingerprints" Click here to view "Naturist" Anti-smoking ad for teens ... from Bent & Sedgwick Rd. This one's from a few months ago, but well worth a look. (And we all know that PSA's are done for love & exposure.) One of two 30-second public service announcement ads. Aimed at kids ages 9-14, this is one of the first two spots in a new anti-smoking campaign from the Washington State Department of Health. Instead of the traditional approach of smoking is bad for you, these new spots take the tact of smoking makes you far less kissable. The PSAs equate smoking as being as appealing as putting a dead possum or coughed-up hairball in ones mouth. It is an anti-sex appeal message. and from the director - Chel White: This project was a wonderful opportunity to go to that surreal place where, left to my own devices, I tend to go. Click here to view this spot From Devilfish Londongood stuff from a first-time director ... From a few months back ... but well worth a look and some background from the director, Sam Holst .... Swing is the first spot I've directed, and was the result of winning the 'Make a Film. Make a Difference' short film competition run by the Transport Accident Commission (TAC) in Melbourne, Australia. The brief was put to young directors to dream up a 2 minute script exploring the theme, 'Your mate's life is in your hands'. The film was then released over summer as part of a three month cinema campaign. To view the spot click .... HERE ... and from South America ...Outdoor / ambient work with a twist Here's a very interesting one-off treatment from Saatchis London for Multiple Sclerosis Awareness Week From the creatives: Multiple Sclerosis is a crippling disease that interferes with messages between the brain and the body, causing body parts to suddenly shut down without any warning. Here we used a malfunctioning cinema curtain to get the message across. The commercial is the first of the ad break before the movie. The lights dim and the curtain begins to open. It suddenly stops halfway. A title appears, You never know what will shut down next. This fades and is replaced by the MS society logo, web address and MS awareness week 10th 17th April 2005 To view this work .... HERE and a malfunctioning scrolling poster! To view this work .... HERE Quirky stuff from NZ  PublicisMojo New Zealand is still producing snappy work for Hallensteins. These are from several weeks back but well worth a look: To view the spot "Flat" click .... HERE To view the spot "Hide" click .... HERE Sony Bravia outdoor work through Rushes. New Sony Bravia outdoor work. Very clever stuff! Background: London post-production house, Rushes, have completed a ground breaking new job for Sony who have followed their recent television advertising work for Sony Bravia with a site specific advertising through Viacom Outdoor using the escalator screens at Tottenham Court Road Underground station. The advertising features the iconic balls bouncing between screens in a slow progression followed by a torrent of balls reminiscent of the original television advertising. Rushes animator Lee Tibbetts was supplied reference of the original commercial and created patterned balls to match those in the original commercial. Dynamics were set up for the balls to create a realistic movement and then the positioning of the screens on the escalator matched to camera positions so that the animation continued between screens. The balls were animated in Maya and rendered in renderman where the motion blur, intensity and look of the balls could be controlled to give the best result for the escalator screens. Designer and compositor Matt Lawrence used After effects to manipulate stills of a Sony Bravia set to create an end move that matched the original commercial and composited type, footage and extraneous balls to each of the screens. The sequences were encoded at Rushes and supplied to Viacom for transmission. To see a quicktime of the escalator campaign ... HERE "You can tell when it's not all Aussie"Others from the Trumpet Campaign Following on from this week's featured spot "Undies", here are the others in the series: To view the spot click .... HERE More from The Sweetshop. A big week.Leo Burnett Sydney on a roll SFX abound in new work from Burnetts Sydney Firstly there's the new Heineken spot: To view the spot click .... HERE  Then Francois Vogel weaves a bit of his HP magic in this one: To view the spot click .... HERE Cheap ... but not nasty The British Airways annual seat sale - This gets the vote for the best of the cheapies for the week. To view the spot click .... HERE Publicis NY & Smuggler produce new work for Coke"Foreclay" ... from JWT Melbourne We've featured a few car spots on the main page, so here's another approach from JWT, Melbourne, Australia To view the spot click .... HERE Anothery from the TV guide series featured on the main page Soap Opera at its finest To view the spot click .... HERE Agency: MTC Client: Fairfax magazines. TV Guide Title: Gabriella Client contact: Kris Goss Creatives: Jamie Hitchcock, Josh Lancaster Suit: Angela Weeks Production Company: Flying Fish Director: Greg The Man Page Producer: Kerin Little beauty Casey DOP: Ben Focus Feedman Post Production: Johnny phat fingers Koefoed: Oktobor Another in the TBS series from Mother New YorkWhile we were at the beach .... We missed this one from AOL. A clever strategy nicely executed. From the agency: The ads reflect that AOL believes there should be more discussion around the impact of the internet and are intended to spark valuable debate. To view the spot click .... HERE Mother London still delivering New Observer work ... And very stylish too. ... And I would have said those same very nice things even if they didnt send me shares in that fabulous greyhound! To view the spot click .... HERE  New Ikea work from Reginald Pike & Zig, Toronto The usual high standard from director Mark Gilbert and Zig Inc. To view the spot click .... HERE bigsmall ... The new word for Toyota Yaris CHI London creates strong crisp images (& a nice track) for the new Yaris spot To view the spot click .... HERE  Shot 80km from the Arctic Circle with temperatures reaching -48 degrees, the ad features Natar Ungalaaq, star of the cult film Atanarjuat (The Fast Runner). To view the spot click .... HERE  New work for Sky Movies through DDB New Zealand Highlighting product placement in movies in this enough ads already campaign. To view the spot click .... HERE And the print ... HERE "Knife City" .... all clear New work for the London Metropolitan Police through Miles Calcraft Briginshaw Duffy & director Ben Dawkins. We posted this very briefly a couple of weeks ago but had to pull it after only a few hours on the site. We've got the definite "all clear" so here it is again. To view the spot click .... HERE The homeless are people too From FCB New Zealand Creative Director: James Mok Creative Director: Simon Yeo Creative Director: Oliver Maisey Art Director: Billy Mcqueen Art Director: Simon Yeo Copywriter: Simon Yeo Copywriter: Chris Scofield Agency Producer: Michelle Delaney Prodn Co: Curious Film Director: Ben Fisher Other Credits Post Production: Oktobor Fashion designers really can change the worldfrom RKCR/ Y&R LondonNew Hallensteins work through Publicis Mojo NZNew Samaritans spot through AMV BBDO London |
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