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WORTH A LOOK
For cricket fans only. Warning ... contains Australian cultural icons. Totally meaningless to many other nationalities To view the new Victoria Bitter spot from Geo Patterson partners click .... HERE another in the series of SFR spots from Publicis Conseil Following on from previously featured SFR work, our heroes are now on the loose with new generation mobile phones To view the spot click .... HERE From Smart Inc ... new underworks spot.PSA / Charity work from McCanns Brisbane The music of LAMB (the band, not the beast) features in this sensitive spot for the Hear & say Centre To view the spot click .... HERE We're having a bit of a week for PSA/ Charity workWin a house!
WORTH A LOOK
December 01, 2005 08:25 (Edited: February 17, 2023 05:19)
A true story from New Zealand.All of your favourite fruitcake songs in one ad. Perfect for the festive season (& you've gotta love the V/O legals at the end) Background: The campaign, created by art director Jeremy Boland and copywriter Eric Terchila, includes 60 and 30 second television and radio commercials that will run through the end of the year, as well as a website. The spots, directed by Food Chain Films Vance Malone, spoof traditional late night music compilation infomercials by pseudo-selling The Spirit of Fruitcake Volume Four. The CD features holiday parody songs such as the R&B track The Holidays Aint Nuttin Without My Fruitcake, and the 80s ballad, Whats That Fruitcake Doin Under My Tree. The announcer interrupts the infomercial suggesting, for a fruitcake gift theyll really love, give fruitcake cash. Terry Schneider, creative director at BPN, commented on the challenge of casting a traditionally bad holiday gift in a good light, For a long time, fruitcake has been demonized as a holiday nuisance, a gift worse than coal. We cut into fruitcakes inherent fun-loving qualities and made it relevant and funny. The fruitcake parody songs were so well received by the Lottery, the agency produced a complete CD including full-length versions of the songs featured in the commercials. The CDs will be distributed to local radio stations for promotional use. The songs, composed and produced by Asche & Spencer, can also be downloaded on the campaigns website, www.spiritoffruitcake.com. To view the spot click .... HERE Vodafone goes under(water)Marks & Spencer's Christmas spectacular (UK)Atmospheric new work for the Sony Walkman Directed by Brett Foraker, Channel 4s network creative director, through RSA, for Fallon London, this new campaign for the Sony Walkman works on the premise that music is addictive and its Walkman is the best way to feed the habit. To view the spot click .... HERE Gameboy Micro from Burnetts MelbourneSaucy .... Last week we mentioned this one & now we've got a quicktime for you. Warning .... it's a bit boys only. To view the spot click .... HERE New Viral from Sputnik The Big Kitty ... a few words from the creatives: I love it when a client approves something that scares them. That's what's so good about viral it can get through without the intense scrutiny and psychoanalysis that often stultifies good ideas in mainstream. Sure, there's not always a budget or real actors or even catering but there's an idea. Big Kitty is one of those executions that ate the budget the moment we called the pre-production meeting, but everyone just chipped in for the idea and the chance to make something a little less formulaic. Writers, art directors, accounts, suppliers, directors, and freelancers worked together to build sets, cast kittens, act badly and make a real life kitten into something much larger. The viral budgets will get there and probably so too will the scrutiny, but in the meantime we aim to have some fun Sputnik Agency. & you can see the kitty at ...... http://www.thebigkitty.com.au To view the spot click .... HERE The follow up for EGG ... from Mother London Using the card ... the follow up from "the experiment begins" featured a couple of weeks ago. To view the spot click .... HERE More Barclays Bank / BBH London work The new Barclays bank adverts .... Currently the best work for a bank anywhere. Happy to be proven wrong. Here's anothery: To view the spot click .... HERE New work for Tetley via John St, Canada.New Johnnie Walker work.Thick milk comes from um .... Unusual approach for a dairy product! From the CD ... "Supa shake is thick milk, where does thick milk come frome? Um thick cows?" To view the spot & credits click .... HERE Lots of good work coming out of Canada at the moment! Sound is a big part of the picture ... ... as we see in this new spot from Publicis Toronto To view the spot & credits click .... HERE Cossette Canada .... studying addiction Science shows that the Game Boy Micro is irresistable in this spot from Cossette Canada. Creative Director: Richard Hadden Art Director: David de Haas Copywriter: Dan Nelken Agency Producer: Pat Link Director: Tim Hamilton Prodn Co: Avion Films Producer: Miriana DiQuinzio To view the spot click .... HERE Mad World, good look. Strong images from Exit Love this song ... even if it was was used by a direct competitor first ...on an ABC news promo. To view the spot click .... HERE Invisible bikes present a few obstacles Publicis Toronto's work for courier company Purolator blends an interesting idea & seemless SFX To view the spot click .... HERE Brandless product-less teasers Uncle Yaris ... from Europe This series started with :15 sec teasers that aired without any product placement or knowledge of what the spots were for. Along with major print media of Uncle Yaris doing his thing across Canada on Billboards, and numerous other huge media print exposure again without the product being revealed. This got the entire country buzzing with Who's Uncle Yaris?? Then a few weeks later the :30sec spots with the product placement aired and are still running on air and soon in cinema. To view the complete 30 sec "Born in Europe" spot click (& credits).... HERE Following on from last week ... From creative Chris Kelly... This one wrote itself. The brief was something to really scrub your turnips for! Love is such a personal thing, so many people have commented on what was so great about the movie for them and they've all been different. That's Tony - he talks to everyone in a different way - he's a male that's cross-generational and cross-cultural. And women love him - even though he has a thing for visualizing rooting rabbits. It has 4 stories in one; Tony's love of Edna; Tony's strange 'scrapbook' like view of the world and what his world means to him; good love versus bad love; and erotic love versus heart felt love. Scott Otto Anderson from Independant Films directed this spot. On the bottom of his report card, I tick the box beside "FIGHT TO GET". Give me more brave clients (like Roses Only) that understand humour and it's power to move people. I think many clients believe creatives sit around unshaven coming up with wacky ideas. But the nature of this project couldn't be any further from that perception. We agonised over every little detail - right down to the very last pixel of the website interface - all with the consumer's next action in mind - buying roses and flowers To view the spot click (plus full credits) .... HERE « First « Previous Next » Last » 5 of 5 |
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