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TV

The flexibility of line animation

 TV   CANADA    October 17, 2005 16:55 (Edited: February 17, 2023 05:19)
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New work from Studio Aka, London

How do you represent 50,000 doctors in 30 seconds? and jam loads of ingredients into a pack of muesli? ... line animation

Comedy Central - they HAVE to be funny

 TV   EUROPE    October 15, 2005 01:43 (Edited: February 17, 2023 05:19)
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Putting words into her mouth


Renault Clio- Britain v France

 TV   CANADA    October 14, 2005 23:55 (Edited: February 17, 2023 05:19)
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The Eiffel Tower or the ..... ummm

In this new Renault work from Publicis UK, comparisons are made between Britain & France to get across he point "twice the va va voom". All done with a light & cheeky tone.

Trading places

 TV   AUSTRALIA    October 14, 2005 02:31 (Edited: February 17, 2023 05:19)
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In new spots from Love Communications, people trade places according to their investment skills ... or lack of

Client: Genesys Wealth Advisors
Agency: Love Communications
Agency Producer: David Steindl
Art Director: Paul Hoyne
Copywriter: Siimon Reynolds
Creative Director: Siimon Reynolds
Director: Darren Ashton
Producer: Michael Carlton

Bad news is easier to take when it's sung.

 TV   AUSTRALIA    October 14, 2005 02:24 (Edited: February 17, 2023 05:19)
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a series of amusing spots from McDonalds for their sponship of Australian Idol


Art Director: Andrew Crocker, Charlie Cook, Misha McDonald
Copywriter: Andrew Crocker, Charlie Cook, Misha McDonald
Creative Director: Richard Selbourne
Executive Creative Director: Garry Horner
Agency Producer: Carlin Smith
Director: Barney Catchlove
Production compnay: Red Herring

Talk to Frank

 TV   CANADA    October 13, 2005 03:40 (Edited: February 17, 2023 05:19)
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A couple of very nice new adverts from Mother London

Go to the main page to see "Inquisitive Kid"
The other in the series is "Gameshow" ... equally good.
(Isn't that 3 weeks running for Mother London on the main page?)

Not often you hear a good radio spot!

 TV   AUSTRALIA    October 13, 2005 01:50 (Edited: February 17, 2023 05:19)
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Don't use the wrong pen during exams!

One of a series of nicely written radio ads for Bic pens.
Agency: SMART Melbourne
Writers: John Mescall, Rebecca Newman, Malcolm Chambers

To listen to the spot click
HERE

Not your usual streaker ...

 TV   EUROPE    October 13, 2005 01:04 (Edited: February 17, 2023 05:19)
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Using the unexpected to get the message across. Nice.




Product: Canadian Paraplegic Association (Charity)
Title: Streaker
Agency: Goodgoll Vendramin Inc.
Creatives: Benjamin Vendramin (Creative Director / Art Director)
Robert McDougall (Creative Director / Writer)
Agency Producer: Angela Carroll
Director: Jamie Way
Prod. Co.: Millenium
Country: Canada

 TV   CANADA    October 12, 2005 17:56 (Edited: February 17, 2023 05:19)
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A new Sheilas’ Wheels campaign is set in an Aussie ‘Outback’ style ... except for the shielas that is.




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Director: Graham Rose
Producer: Michael MacMillan
Production Co: The Pink Film Company
Client: esure
Title: Sheilas’ Wheels
Client Producer: Serena Freeman
Creatives: Chris Wilkins/Sian Vickers

Soul Bar - Try one on

 TV   AUSTRALIA    October 12, 2005 05:26 (Edited: February 17, 2023 05:19)
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With such an extensive selection of men to choose from, this is the place to try them on for size.

Agency: WRC New Zealand
Creative: Bobbie Mckay
Creative Director: Nigel Corbett
Director: Brian Challis / REPUBLIC

Tea Tree Oil Anti Dandruff Shampoo - Indonesian style

 TV   INDONESIA    October 12, 2005 05:21 (Edited: February 17, 2023 05:19)
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A golf buggy drives across a grassy frame, collecting golf balls. As it passes through frame for the last time, it wipes on the Tea Tree Oil pack, followed by the Anti Dandruff Shampoo super. Simple!

Client: Martha Tilaar
Product: Tea Tree Oil
Title: 'Golf Buggy'
Agency: David Indonesia
Production House: RT Films
Director: Jeff Jaffers
CD: Gary Caufield
Writer: Gary Caufield
Post: G1

Gritty new work from the Phillipines

 TV   PHILIPPINES    October 12, 2005 05:16 (Edited: February 17, 2023 05:19)
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"Doormat" - An edgey hard-hitting new spot from the Phillipines

THE CAMPAIGN AIMS TO CREATE MASS PUBLIC AWARENESS OF THE PLIGHT OF FILIPINO DOMESTIC WORKERS ABROAD, ESPECIALLY WOMEN, WHO ARE VICTIMS OF VERBAL AND PHYSICAL ABUSES, RACISM AND DISCRIMINATION.

Client TEODORA
Production Company BREW PRODUCTIONS

New aids work ... "The Know Is Spreading"

 TV   EUROPE    October 11, 2005 23:25 (Edited: February 17, 2023 05:19)
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"The Know Is Spreading"





In this great new aids awareness spot from CP+B & Believe Media, a mural moves through an urban landscape. Nice track ... beautifully crafted ... simple message. However "the know" isn't spreading as fast as it could - they didn't send us an mpeg. Otherwise you could view it right HERE

No advertising website is quite complete without mentioning Crispin, Porter+ Bogusky. We are now complete.

Nice idea ... nice spots.

 TV   CANADA    October 11, 2005 23:07 (Edited: February 17, 2023 05:19)
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Mars - a good strategy in a tricky category ... from AMV BBDO London

Basically Mars makes suggestions for how to "make your day"

In the first execution ‘Different route’ we see a guy who ignores his normal commute to work seeing the same old sights and faces, day after day after day. Instead he takes a different route to work.

The second execution, ‘Overdress’, we see a young woman dressing up for what looks like a night on the town but turns out to be a regular Monday at work. The spot suggests how nice it would be to feel as good about Monday morning as a night out ....

Agency Producer: Abbie Ferrand
Art Director: Chris Kelly
Copywriter: Rob Webster
Director: Jim Gilchrist
Executive Creative Director: Paul Brazier

Sprint: the "yes-man" re-invented

 TV   EUROPE    October 11, 2005 22:42 (Edited: February 17, 2023 05:19)
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The yes-man concept continues

The ads focus on how Ford product engineers are rarely in their offices and need to work where the cars are, whether engineers are with suppliers or in test labs. So their desk phones have been replaced with 8,000 Sprint walkie-talkie wireless phones so the engineers can communicate from wherever they are. By extending their workplace these employees can be more efficient, which is helping Ford to shorten the timeframe from concept to showroom.

“Real results speak for themselves, and the ‘yes-man’ concept is a fun way to attract attention to those making a difference in their businesses by using Sprint to make virtually any place a workplace,” said Jon Soto, co-executive creative director at Publicis & Hal Riney.

The Pea Car - from BBH London

 TV   CANADA    October 11, 2005 05:04 (Edited: February 17, 2023 05:19)
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A cute new spot for Birds Eye features the pea car & a snappy tune.

Creative Director: Rosie Arnold
Copywriter: Matt Waller
Art Director: Dave Monk
Agency Producer: Jane Bessey
Production Company: Hungry Man - London
Director: Blue Source

Stylish new Lexus spot for Dentsu Canada via Bruce Dowad.

 TV   EUROPE    October 11, 2005 02:16 (Edited: February 17, 2023 05:19)
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Stylish spot for Dentsu Canada via Bruce Dowad.


LOS ANGELES, October 7, 2005 – With his latest spot, Lexus “Moments” via Dentsu Canada, director Bruce Dowad of Bruce Dowad Associates, Los Angeles endeavored to create a visceral experience both surprising and iconic. The ad presents a series of poignant “captured moments” both stock and shot that are projected on what appears to be a screen. Throughout the spot, a voice-over describes life as a series of such moments. As the camera pulls back, we see the images aren’t being projected on the screen rather it’s the solid line of the road, and the breaks in the film aren’t being caused by the projector, they are being caused by the road’s dividing lines. The spot ends with the Lexus motoring down the “road of life” headlong into the future.

Lexus (Canada) - “Moments”

Production Company: Bruce Dowad Associates/ LA
Circle Productions/ Toronto
Director: Bruce Dowad
DP: Bojan Bazelli
EP: Jessica Carlson (BDA), Karen Tameanko (Circle)
Producer: Merrie Wasson

Agency: Dentsu/ Toronto
Creative Catalyst: Glen Hunt
Art Director: Deborah Prenger
Agency Producer: Amanda Loughran

Not the usual approach to pension funds

 TV   CANADA    October 11, 2005 01:19 (Edited: February 17, 2023 05:19)
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There's a bit of a twist in this new work from US based Backyard for AMF pension funds (for Forsman & Bodenfors).


TITLE: The planet
ADVERTISER: AMF Pension
PRODUCTION: COMPANYSocial Club
PRODUCER: Magnus Theorin
DIRECTOR: Jesper Ericstam
PRODUCTION MANAGER: Henrik Lundqvist

AGENCY: Forsman & Bodenfors
PRODUCTION MANAGER: Anna Chantre
COPY WRITER: Jacob Nelson
ART DIRECTOR: Lotta Ågerup
AGENCY PRODUCER: Magnus Kennhed

Director Charlie Watson of Millennium Pictures shoots in Romania

 TV   CANADA    October 11, 2005 01:03 (Edited: February 17, 2023 05:19)
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Director Charlie Watson of Millennium Pictures recently completed a spot project for Rompetrol via Odyssey Communication/ Romania.
Shot entirely on location, “Addio A Cheyenne” uses a series of vignettes to illustrate how the Romanian oil and gas conglomerate draws together consumers from all walks of life.

Production Company: Millennium Pictures
Director: Charlie Watson
DP: Sebastian Wladyslaw Milaszewski
EP: Jeanne Mattiusi
Managing Director: Caroline Von Weyher
Producer: Gabi Antal – Abis Studio

Agency: Odyssey Communication/ Romania
CD(s): Valentin Suciu, Silviu Padurariu
AD: Ana Tautu
Copy: Silviu Padurariu
Editorial: Abis Studio/ Romania
Editor: Theo Penciu
Telecine: Abis Studio/ Romania
Colorist: Simona Cristea Post/Effects: Abis Studio/ Romania
VFX/Inferno Artist(s): Stefan Cios, Petruta Panait


Humpty Dumpty

 TV   AUSTRALIA    October 11, 2005 00:13 (Edited: February 17, 2023 05:19)
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New work for the Humpty Dumpty Foundation through DDB Sydney.

A few words from Sean Ascroft, Head of TV, DDB Sydney:

Driven by Paul Francis and his unstoppable team, the Humpty Dumpty Foundation has continued to tirelessly raise funds to purchase vital life-saving and pain-reducing equipment for the Children's ward at the Royal North Shore Hospital.

If you wonder whether all the hard work is worth it, have a look at the children's ward at the Royal North Shore Hospital and all the smiling faces on the kids.

To view the spot ( & credits) click ....
HERE

AMV BBDO (UK) ... Motivating people to read more

 TV   CANADA    October 10, 2005 23:58 (Edited: February 17, 2023 05:19)
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New work for BBC RAW through AMV BBDO London

To encourage people to read more by showing how books can let you escape. We see a scene play out as someone is reading. However when they shut the book the scene changes instantly and we realise it was all in the book as we hear the line live more lives.


Agency Producer: Ella Littlewood
Art Director: Mike Nicholson/Jonathan John
Copywriter: Mike Nicholson/Jonathan John
Director: Paul Gay
Executive Creative Director: Paul Brazier
Production Company BBC Broadcast

New work for Burger King Canada through Reginald Pike

 TV   EUROPE    October 10, 2005 23:36 (Edited: February 17, 2023 05:19)
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New work for Burger King through Reginald Pike.

A couple of very amusing spots have just been completed for BK Canada through Reginald Pike, for Communication Bleu Blanc Rouge. It looks like sitting down has become an imperative for eating BK burgers.

Titles: Jackhammer, Lumberjack
Client: Burger King
Country: Canada
Agency: Communication Bleu Blanc Rouge
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Creative Director: Gaétan Namouric
Art Director: Laura Kim
Copywriter: Mélanie Delisle
Agency Producer: Normand Vaillancourt
Director: Brian Lee Hughes
Production Company: Cinélande / Reginald Pike
Producer: Sylvie Dubé
Director Of Photography: Jean-François Lord
Executive Producer: Sylvie Dubé
Transfer: Technicolor
On-Line: Buzz
Editor & Company: Graham Chrisholm & Quatre Zéro Un


Mitsubishi - through BBDO NY

 TV   EUROPE    October 10, 2005 22:30 (Edited: February 17, 2023 05:19)
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The new Mitsubishi "King of the Hill" spot from BBDO NY shows just how intimidating a 4x4 can be.

I can't help wondering if you're allowed to mention "the police" when you're working with composer/ drummer Stewart Copeland? And what's the meaning of these dust patterns at the end of the spot .... ?

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Chief Creative Officer: David Lubars
Exec. Creative Director: Bill Bruce
Creative Director: Mark Wegwerth, Christopher Cole
Copywriter: Mark Wegwerth
Art Director: Christopher Cole
Producer: Jeff Beverly
Exec. Music Producer: Loren Parkins
Production Company: HSI
Director: Gerard de Thame
Cinematographer: Dennis Crossan
Producer: Fabian Daws
Editing House: Nomad Editing Company, Inc Santa Monica
Editor: John Murray
VFX: Sight Effects
VFX Artists: Gavin Malkovich, Jason Mortimor
Sound Design: Francois Blaignon
Music Company: Groove Addicts, Los Angeles
Composer: Stewart Copeland

New O2 spots through VCCP

 TV   CANADA    October 10, 2005 21:46 (Edited: February 17, 2023 05:19)
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O2 & VCCP Change Direction with Vaughn Arnell & Absolute

O2’s latest, ‘Treats’ and ‘I-Mode’, continue to be beautifully art-directed but this time around they take a subtle turn. The usual production team has been shaken-up in order to add a new, more approachable feel to the brand. Pagan’s Vaughn Arnell and Absolute’s David Smith (who cut the job as well as leading the VFX) form two significant elements of the shake-up.

Agency: VCCP
Creatives: Kieran & Veryan
Agency Producer: Maggie Campbell
PA: Sue Cook

Production Company: Pagan
Director: Vaughn Arnell
Prod Co Producer: Adam Saward

Oliver Maisey - Fastest in THE WORLD!

 TV   AUSTRALIA    October 06, 2005 09:20 (Edited: February 17, 2023 05:19)
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Oliver Maisey (ECD of FCB New Zealand) was THE FIRST to use our on-line submissions page ... minutes after it went live. He went on to say .....

"canteen is a charity that helps and supports young people living with cancer. each year they sell bandanas to raise money. we remade this classic muppet skit, replacing 'manamanah' with 'bandanana' "



Client: Canteen
Agency: FCB New Zealand
Executive Creative Director: Oliver Maisey
Art Director: Dave Brady
Copywriter: Hayley Brunt
Agency Producer: Michelle Delaney
Director/ DOP: Daryl Ward
Producer: Matt Noonan
Prod Co: Curious Film

CURIOUS Producer’s Note: “Thank you to the agency for making the impossible happen and also to TK & Mark at Bob Industries. Without TK's help we could not have done the spot to the level we were able to, and Mark made it happen by giving us an awesome team!”

Mates Rates - from Saatchis UK

 TV   CANADA    October 06, 2005 06:53 (Edited: February 17, 2023 05:19)
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A nice idea in combination with tasty SFX in this recent spot from Saatchis UK

Product : Mares Rates from T.mobile
Title : knickers
Agency : Saatchi&Saatchi london
Creatives : Cassandra Yap (Copywriter)
Marion Cohen (art director)
Chris Moore (Agency producer)
Director: Jason Smith
Prod. Co: Home films
Country: UK

EA Sports - Mech Warriors

 TV   EUROPE    October 06, 2005 06:46 (Edited: February 17, 2023 05:19)
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More impressive SFX. This time from motion theory









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Agency: Wieden+Kennedy
Executive Producer: Ben Grylewicz
Producer: Jennifer Fiske
Creative Director: Steve Luker
Art Director/Copy Writer: Chris Hutchinson
Art Director/Copywriter: Driscoll Reid
Account Executive: Alberto Escobedo/Jesse Long


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Impressive SFX in the lastest from Comcast

 TV   EUROPE    October 06, 2005 06:33 (Edited: February 17, 2023 05:19)
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Ad Agency: Goodby, Silverstein & Partners
Creative Director/Copywriter: Jamie Barrett Partner
Creative Director/Art Director: Mark Wenneker
Senior Agency Producer: Tanya LeSieur

Production Company: MJZ
Director: Fredrik Bond
Executive Producer: David Zander, Lisa Rich
Director of Photography: Stephen Blackman
Production Designer: Dominic Watkins

Editorial: Peepshow / Cosmos Street
Editor: Andrea MacArthur

Visual Effects: Method

Original Music and Sound Design: Stimmüng

Featured spot - Escape (one of this week's bestads)

 TV   USA    October 06, 2005 06:22 (Edited: February 17, 2023 05:19)
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A bit of background to "Escape", one of this week's featured spots ...


“Escape” from Carphone Warehouse was written by Charlies Inge, creative director of Clemmow Horby Inge, London.

With a budget of £500,000, it was shot over four days in Budapest by Stink Films and was directed by Zak and Dan, produced by Olivia Hirschberg, and photographed by Jan Velicky.

The Budapest crew was put together through Strawberry Films, who sourced some amazing locations, including a communist iron foundry and a deserted Mig air base.

It was a very challenging shoot, since only one shot in the entire 60s spot was free of post production. This meant every scene had to be visualized without the plates, 3D and 2D that would end up in the final picture. Also, the hero of the piece, our plucky little phone was obviously missing in every shot.

Post production was obviously key to this production, and all CGI, matte paintings, 2D and TK were courtesy of the Moving Picture Company, London, overseen by producer Andy Bell. Inferno operator Dan Sanders was ever-present on the set to supervise all post-heavy shots, some of which include over sixty different layers in the final reckoning.

Passion Pictures provided the 3D animation for the main character of the film, Mowbli.

The film was cut by Kate Owen at Marshall Street Editors, Soho.

The stirring soundtrack was a piece especially composed by Gordan Halaykievich back in London.

Interesting way to seed a viral ....

 TV   AUSTRALIA    October 05, 2005 02:12 (Edited: February 17, 2023 05:19)
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This is probably interesting to any ad region, except that they'd be saying "who the hell is Jason Donovan", so here it is. (beamo).

Jason Donovan Makes Ad Debut In Virgin Mobile’s
“Enjoy Our Rates Responsibly “ Campaign


Virgin Mobile Australia last week unveiled its new ad campaign, featuring infamous Australian Actor / Singer / Musician Jason Donovan, providing the reveal to a viral tease that kicked-off covertly on the internet in August.

The new campaign, a first for Jason Donovan, seeks to continue the well-established Virgin to Virgin theme which highlights the low text and call rates available to Virgin Mobile customers.

The new campaign was initially leaked online to an unsuspecting public on August 22nd with a carefully seeded faux photo. The photo appeared to be a “paparazzi” shot of Jason getting into his blue Range Rover with a for sale sign in the rear window & his mobile number 0403 527 663 (0403 JASOND) clearly visible. The Range Rover also appeared For Sale on various websites.

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Interest in the photo escalated quickly, fuelled by various web forums, blogs and fansites. The story was rapidly picked up by the mainstream media with coverage in the Sydney Morning Herald, on NOVA radio, The Sun Herald, The Sunday Telegraph and various regional radio stations.

In w/c September 12th, Virgin Mobile placed announcement style press and radio ads (featuring Mr Branson himself) confirming that Jason Donovan was indeed a Virgin Mobile customer. The ads urged other customers to refrain from contacting Donovan and to use the rates responsibly.

By Sunday 18th September over 5000 calls and texts had been made to 0403 JASOND and a number of prank videos of people filming Jason being subjected to these nuisance calls were circulating the internet.

The core campaign was unveiled on Sunday 18th September in a series of voyeuristic TV commercials where viewers see Jason Donovan in a variety of compromising situations, being bombarded with calls and texts of adoration (& abuse) from his so called “fans”. The official style announcement ads and corporate voice-over explain that this footage has been sourced by Virgin Mobile from the internet and is an example of the terrible harassment that Jason is being put through. It urges the public to please not call or text the number published on the screen, 0403 JASOND, and to please use the low Virgin to Virgin 5¢ Text and 5¢/min* call rates responsibly.

After only one week of television advertising 0403JASOND has received over 70,000 texts and calls. The campaign continues until early December.

The campaign, again developed by ad agency HOST and creative partners The Glue Society, has spun the traditional TV ad to viral approach on its head. By leading with a non-branded, celebrity viral element, the campaign achieved early media and customer recognition, spurring on the campaign’s talkability. Viral and web activity was engineered by digital agency NetX.

Click here to view the spot:
VIEW

DDB Singapore rolls out new work for Air Force

 TV   SINGAPORE    October 04, 2005 23:59 (Edited: February 17, 2023 05:19)
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DDB Singapore Executive Creative Director, Neil Johnson:

"Based on a fresh creative platform Like Nothing on Earth' the TVC is based on the premise that an Air Force is a blend of its people and its technology. The technology is ready. Only a select few have it in them to propel it. And how these world class people are created is told through visual metaphors. It is this combination of people and technology that results in a Force that can respond like nothing on earth".

Creative Director: Neil Johnson/ Terrence Tan
Account Mgt: Alan Lim/ Jimmy Yar/ Chris Chua
Writer: Christopher Lim, Alex Kuo
Art Director: Joel Chin, Terrence Tan
Director: Peter Cherry
Production House: Fluid Productions
Post-Production House : Infinite Frameworks
Media : Starcom Media

A PSA for Air Mercy Services - Suburban Films

 TV   UK    September 28, 2005 08:08 (Edited: February 17, 2023 05:19)
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AMS – SOS

A helicopter without blades is about as useful as AA cup implants, a Dachshund pointer or a three-legged Lipizzaner. Suburban Films with acclaimed director Jeremy Goodall took on the challenge of highlighting the operations of a non-profit organisation in his new public service announcement. Jeremy has managed to create an analogy of a helicopter without blades as being similar to a service without dedicated donor support.

Agency 8 Seconds and the Suburban Films team descended on the AMS hangar at Cape Town International Airport on a cold, stormy morning. Mercurial director, Jeremy Goodall, bagged the shots despite howling wind that would halt even the steeliest of Janjaweed militiamen, with a plucky crew who contributed their time for the AMS debut. Then onto Frogs Croak Constantia, where the pool scene was shot. Local frogman Michael Snyman did the honours with the underwater shots. The result, crisp, haunting shots that create a sense of unease.

Everyone on the shoot and in post-production really pulled out the stops to assist in helping the AMS craft a sublime, thought provoking commercial. It is perfectly timed to get the SA Red Cross AMS' 40th Anniversary Appeal “off the ground” in 2006 , and to encourage South Africans to make a "birthday gift" to help with expansion of the organisation's facilities and purchase lifesaving medical equipment for its bases.

Enquiries or donations: visit www.ams.org.za or contact Susann at (021) 934-0916 or by e-mail at susann@ams.org.za.

DLKW's new work for Branston Pickle. Nice too!

 TV   CANADA    September 28, 2005 07:53 (Edited: February 17, 2023 05:19)
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Branston Pickle -  Single handed

The things you can do once you've freed up that other hand!


Project name: Squeezy
Client: Premier
Creative agency: DLKW
Copywriter:  Richard Holmes
Art director: Remco Graham
Planner: Lisa Conway
Director: Guy Manwaring
Producer: Dickie Jeffares
Production company: Therapy Films
Editor and editing company: Mark Edinoff at Peepshow        
Post-production company: Rushes
Audio post-production: Wave
Music Composed by: Mcasso Music

BCM Partnership keeping busy

 TV   AUSTRALIA    September 28, 2005 07:34 (Edited: February 17, 2023 05:19)
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The BCM Partnership, Brisbane, have been busy finish off commercials for Qld transport and the Original Juice company (where some unusual facts about hippos help sell juice).

Client: Original Juice Company
Agency: BCM Partnership
Creative Director: Greville Patterson
Writer: Nancy Hartley
Art Director: James Burchill
Agency Producer: Shane Ford
Production Company: Post Lounge
Director: Ryan Renshaw (Black Lab)
Post Production: Post Lounge
Post Producer: Vicki Lee
Off-Line Editor: Paul Travers
Compositor: Steve Tedman
3D Animator: Duncan MacDonald
Art Director: Zenon Kohler

W+K Amsterdam - more solid EA work

 TV   CANADA    September 28, 2005 06:27 (Edited: February 17, 2023 05:19)
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Electronic Arts - New Work

30” TV spot: Winner Stays On:
We glimpse the personal battle between Rooney and Ronaldinho during a MASSIVE, non-stop Winner Stays On football tournament. Manchester United has beaten Brasil 5-1. Ronaldinho storms off, disgruntled in his yellow jersey. He takes us into a surreal world, where thousands of top teams are packed together, impatiently jostling for their turn on the field. Ronaldinho is saved an eternal wait for another game by his Barcelona team mates – he runs straight back out for another crack at Rooney.



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FIFA '06 TV spot synopsis:
20” Teaser: Referee
An irate warden brutally plucks a referee from the ‘ref storage room’ deep in the bowels of a stadium. The warden drags the ref through hundreds of the world’s best teams as he reads out the match fixtures for a never-ending tournament. The ref is over-whelmed at first but slowly rises to the challenge by bravely snatching a ball off nearby Rooney’s head and kissing his red card as he tears out into the night.

CREDITS: TV
Ad agency: Wieden+Kennedy/Amsterdam
Campaign: FIFA '06 Winner Stays On (30" advert); FIFA '06 Referee (20" teaser TV spot)
Client: Electronic Arts (Clive Downie, Trevor Uzice, Ian McGregor, Dave Sullivan)
Art director: Rachid Ahouyek
Copywriter: Jon Burden
Creative Dir.: Don Shelford; Joe DeSouza
Producer: Trudy Waldron
Prod. Ass.: Lucy Newman
Account exec: Hazelle Griffin; Nick Howe
Prod. com.: Stink
Producer: Mungo Maclagan
Director: James Brown

CREDITS: PRINT

Art director: Rachid Ahouyek
Copywriter: Jon Burden
Creative Dir.: Don Shelford; Joe DeSouza
Account mgt: Julia Porter; Nick Howe
Media: Alex Barwick


Publicis Mojo Sydney have been busy!

 TV   AUSTRALIA    September 28, 2005 03:23 (Edited: February 17, 2023 05:19)
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Two very amusing spots in quite a difficult category from Publicis Mojo Sydney.

Telfast - Photocopier
Client: Sanofi Aventis
Agency : Publicis Mojo, Sydney
Creative Director: Michael Stanford
Agency Producer : Jasmin Ferguson
Creative Team: Michael Stanford - Writer & Georgia Arnott - Art
Production Company: ACNE - Sweden
Director: Rasmus Laumann
Producer : Richard Bjorlin



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Metamucil - Big Sandwich
Client: Proctor & Gamble
Agency : Publicis Mojo, Sydney
Creative Director: Darren Spiller
Agency Producer : Jasmin Ferguson
Creative Team: Justin Ruben - Writer & Georgia Arnott - Art Director
Production Company: Exit Films
Director: Glendyn Ivin
Producer : Jane Liscombe

New work for The Wilderness Society - DDB Sydney

 TV   AUSTRALIA    September 28, 2005 03:01 (Edited: February 17, 2023 05:19)
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... and very stylish at that

Product : The Wilderness Society
Title : Chainsaw
Agency : DDB Sydney
Creatives : Ant&Alex
Creative Director : Garry Horner
Director : Tony Mahony
Prod. Co. : Zealot Films
Country : Australia

Children First - via Leith, Edinburgh

 TV   CANADA    September 28, 2005 02:41 (Edited: February 17, 2023 05:19)
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Some very nice animation to get across a serious message.

Studio AKA's Marc Craste's unusual style lends great sensitivity to this dramatic story line where a rabbit, encouraging abused children to escape their problems and work towards a brighter future with the Scottish organisation, Children 1st (formally the Scottish RSPCC).

The 30 second television commercial was animated in 3D using Softimage | XSI.


Client: Children 1st
Agency: Leith, Edinburgh
Agency Producer:
Director: Marc Craste
Production Company: Studio AKA

They're a funny people ... the Kiwis

 TV   AUSTRALIA    September 27, 2005 06:52 (Edited: February 17, 2023 05:19)
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The roly poly cup?

See NZ's steepest rugby game yet!

Featuring an all-star team of ex-All Blacks including
Joe Stanley, Walter Little, Craig Innes, Bernie McCahill,
Steve McDowell and Andy Haden.

Come along and watch them tumble.

Creative Director Jeneal Rohrback
Art Director Jeneal Rohrback
CopyWriter Steve Girdlestone
Account Director Patrick Hancock
TV Producer Zoe Yendell
Director Jeneal Rohrback & Steve Girdlestone
Editor Duncan Munro

The Edge. New from Colenso BBDO NZ

 TV   AUSTRALIA    September 27, 2005 03:58 (Edited: February 17, 2023 05:19)
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In a new spot for The Edge Radio Station, a fast talking escape artist tries to talk his way out of a tricky situation.

AGENCY: COLENSO BBDO
AGENCY PRODUCER: JEN STOREY
WRITER: KIMBERLY RAGAN
ART DIRECTOR: REBECCA JOHNSON POND
PRODUCTION COMPANY: SILVERSCREEN PRODUCTIONS AUCKLAND
TITLE: THE EDGE
DIRECTOR: Adam Stevens
PRODUCER: Mark Foster
D.O.P: Ben Freedman
EDITOR: FIONA HAYDEN
VISUAL EFFECTS: OKTOBOR
PRODUCTION DESIGNER: JULES COOK


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