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Seen and noted
Crappy old ads
AUSTRALIA
November 02, 2005 00:51 (Edited: February 17, 2023 05:19)
 Find out which crappy old ads your creative director worked on (or starred in) & we'll try to track them down & post them. The good people at Xtreme Information have kindly offered to supply old ads from the zillion ads on their database. (mainly UK, Europe, & Aust/ NZ). So if you want to embarrass your CD, a colleague, the opposition, let us know the spot details & Xtreme will try to track it down. (By the way, bestads is non-downloadable, but if you need copies of any spots, these guys do it for a living: xtreme@xtremeinfo.com.au) First director to sit on the Young Guns Award Jury. Director Alan White has been chosen as the first director to sit on the Young Guns Award Jury. Alan is represented by Bob Industries and has recently signed to Curious Film for Asia/ Pacific representation. Toyota Sienna ... new spots from Canada comfortable dialogue & believable casting for these new Sienna spots nice work ... from Radke Film Group & Dentsu Canada Creative Director: Andy Shortt Creative Director: Les Soos Art Director: Les Soos Copywriter: Andy Shortt Agency Producer: Sheila Sone Director: Chris Hooper Executive Producer: Krista Marshall Producer: Karen Rohrbacher Editorial Company: Panic and Bob 
 The parallel is drawn between arthritis & the wearing down of a mechanical typwriter in this new spot from Eskwad/ Bonangle, France Agency: Bonangle, France Creative Director: Thierry mallet Director: Nicholas Charneau Prodn Co: Eskwad, France  Samira Ansari & Amy Hollier send regards from Saatchis Paris If you've gotta work on laundry commercials, might as well do nice ones ... and in quite a nice place! From the creatives .... 'An idea in a laundry commercial? Vou etes joking! A 30 second ad informing the French that by washing in cold water, they'll have more money in their pockets.' 'Paris is everything it's cracked up to be and more. Liberte, egalite, and "do you speak English?".' Title: Entrepreneur Client: Procter & Gamble Product: Ariel Agency: Saatchi & Saatchi Paris Creative team: Samira Ansari & Amy Hollier Creative Director: Sarah Barclay Director: Sebastien Grousset Production company: i-screen Producer: Michel Israel Agency Producer: Christine Muller  MTV moments series takes a different approach Moody images and a quiet, pensive voice give a glimpse into a private moment. Nice. Director: Bryan Little Production Company: Fly On The Wall Agency: FOTW South Africa Agency Producer: David Leite/Filipa Domingues Art Director: Warren Lewis Copywriter: Jason Enslin Creative Director: Warren Lewis Cossette Canada .... studying addiction Science shows that the Game Boy Micro is irresistable in this spot from Cossette Canada. Creative Director: Richard Hadden Art Director: David de Haas Copywriter: Dan Nelken Agency Producer: Pat Link Director: Tim Hamilton Prodn Co: Avion Films Producer: Miriana DiQuinzio To view the spot click .... HERE BestAdsInPrint ... a couple of weeks away bestads print/ outdoor page coming soon yep .. we going to be featuring the best print from around the world pretty soon & the word's getting out. Not here on the news page, but a dedicated print section. This from DDB Philippines: A CLOSE UP SHOT OF A USED DOLL'S ARM TO POWERFULLY COMMUNICATE THE NEED TO CHEER UP MANY POOR KIDS THIS CHRISTMAS. EXECUTIVE CREATIVE DIRECTOR: ROGER PE COPYWRITER: DAFORT VILLASERAN III ART DIRECTOR: TOM GUMBA PRODUCER: ODEN MATEO PHOTOGRAPHER: EDITH MORELOS PRODUCTION HOUSE: CALYPSO MAKATI French and Rossiter, join Euro RSCG Fuel Worldwide Creative duo, French and Rossiter, join Euro RSCG Fuel Worldwide Euro RSCG Fuel Worldwide are pleased to announce the recent hiring of senior creative partnership, Mick French and Henry Rossiter. French and Rossiter, who were previously Creative Directors and Board Directors at WCRS, will be working on high-profile Euro RSCG Fuel accounts, Jaguar and Reckitt Benckiser, based in London. Henry Rossiter ... We originally came here for a weekend and just ended up staying. The moment we walked through the door, we knew this was our kind of agency. There is a real buzz about the place and the opportunities here are really exciting. Inside the director's head. Chuck Bennett, Director @ Big Lawn Films (Chuck Bennett enjoyed a prolific career as a Creative Director at a number of high-profile advertising agencies. As a director, he has helmed ads for a range of national brands such as Diet Dr. Pepper, Expedia, Nissan, Taco Bell, Subway, and Energizer, working with agencies GSD&M, TBWA/Chiat/Day, WongDoody, DDB, J. Walter Thompson, MMB and Y&R, among others.) bestads: So what drew you to the dark side ... directing? Chuck: The directors always seemed to have the coolest cars, so I figured it must be a good thing. In addition to the car envy part, after years as a agency creative and creative director I realized what I liked best about my job was actually coming up with the ideas and then shooting them. Everything else in between was a little boring. bestads: Doing the gig ... no problem. Getting the gig ... hmmm Chuck: . Getting the gig is definitely the hard part, but I really enjoy that part of the process. Having been on the agency side of a ton of creative calls I certainly understand the importance of the call. Knowing that, I really try to prepare myself and have a clear vision for the spot. The more thinking I can bring to the call, the better. I work closely with my executive producer and strategize our approach. Its a little like pitching new business at the agency. Theres always a fear of going too far or saying the wrong thing, but at some point you just have to say and do what you believe is the right thing and see what happens from there. Long, awkward silences on the other end of the call are usually a good indication that things arent going well. We also try to avoid having calls on the same day the agency loses a big piece of business. I like writing treatments, doing research and gathering visual reference. Again, like pitching new business. I have yet to resort to making threats to get jobs, but its not out of the question. I especially like the part where we find out we didnt get the job by seeing the spot on TV bestads: The only thing between you and a gold lion is ... (most scripts? The client? The process ...?) Chuck: A really good idea. A little luck. Not seeing the words Cut to animated product demo accompanied by a whole page of voice-over copy. bestads: Shoot days: The lifeblood? The drug? Or accelerated aging? Chuck: I love shooting. People hand you lattes and call you Sir. The account people are wearing jeans. The client is wearing jeans. And theres nothing like seeing all those trucks in the morning--so many cool toys. All the worrying, all the meetings and all the talk. It all comes down to this shining moment of truththere it is, right there on the monitor. Hey, my damn latte is cold! bestads: The Pack Shot ... The devil incarnate? Chuck: Seems to be a necessary evil--We are trying to sell something, after all. Hopefully we dont have to shoot anything, but if we do hopefully weve figured out how to make it cool (as cool as a very expensive cardboard box can be). We always tend to shoot this shot at the end of the day when everyone is tired and cranky. As painful as it is, weve actually taken to trying to get the shot done early in the day. That way the client can kick back and spend some quality time with their laptops, Blueberrys, cell phones and other various electronic devices. Clever. bestads: Whats your personal secret to managing all of the personalities involved in any one project? Chuck: I just try to figure out who the smartest people are and spend my time with them. Besides that, I usually sit next to the client at the pre-pro meeting and touch them in a gentle and loving manner under the table while I go through the shooting board. Throwing around a few buzz-words like brand personality and strategic communication helps bestads: Shoot with your mobile/ cell phone, edit & post FX on your lap top, output as quicktime, upload to net. Bingo. Now if we just dispense with the client! Wheres it all heading? Chuck: At the end of the day ... I am fascinated with the potential of the internet as another channel for advertising. It really doesnt matter how it gets shot or where we see it, if the idea is crap, the partys pretty much over. There seems to be a certain freedom associated with the medium and supposedly we can do things that could be deemed too risky for network television. How many of us typed hump the sofa into the Subservient Chicken site? I also like the fact that anyone looking at an ad on the Internet has chosen to do so. It does put more pressure on the work to be really entertaining, which is cool. We want to be doing work that entertains and rewards. Of course, some brand manager will come along, do some fancy quantitative research and figure out a way to fuck it all up. Can I say fuck here? (Of course I can, its the internet. Its wild. Its crazy.) What was the dispensing with the client part? Rude buggers, the Kiwis ... but funny We couldn't possibly post another Mother London advert on the main page for the 5th consecutive week ... but the new "Franz Ferdinand" Observer work is very good indeed. We can't post ALL of the news .... We can't post ALL of the news .... BUT YOU CAN! Got some news? Done some good work? Register (takes 2 seconds) & post a boast ... or whatever. (God knows we're not journalists!) Reebok takes a good hard look at injuries Meaningful Tattoos help tell the story in this strong spot from mcgarry bowen Art Director: Warren Eakins Copywriter: Randy Van kleeck Director: Jessy Terrero Executive Creative Director: Warren Eakins, Randy Van Kleeck Executive Producer: Katya Bankowsky Lotus Filmworks/Terrero Films Nice work from W/Brasil (more tattoos) When you're wearing Ipanema Gisele Bündchen Sandals ... Tattoos become moving, flowing art in this stunning spot from W/Brasil Art Director: Celso Alfieri Copywriter: Rui Branquinho Creative Director: Rui Branquinho Director: Fabio Soares Executive Creative Director: Rui Branquinho Car dealer ads ... shouldn't they be shouting prices at us?This is a DISASTER!!!!!!!!!!!!!!!!!!!!! bestads gets featured on yahoo "pick of the day" - BAD NEWS!!!! very very very bad news Because of this one link, our site (which we try to keep hidden from the public) has been invaded by non advertising people. Normally we get around 8000 creatives/ producers/ directors visiting each week. This has now jumped to around 119,000 per week & it's killing out bandwidth & RAM i.e. if it keeps going ... we're buggered. How does this affect you? It means we may have to introduce a one-off registration & log in (FREE). Sorry about this. The price of fame. UPDATE: We've got this under control for now by blocking all links from other sites ... including legitimate advertising sites unfortunately. However, no logins required for now.  JWT India has created a new spot - Mirinda "Sucker" To view the spot click (plus full credits) .... HERE Guest comments for Pepsi "Samba"![https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/october_2005/PEPSISAMB[3].jpg](https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/october_2005/PEPSISAMB[3].jpg "https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/october_2005/PEPSISAMB[3].jpg") From Robbie Brammall & Anthony Hatton, Clemenger BBDO, Sydney, Australia On paper we had an execution that was pretty intriguing. To bring it to life we needed an A grade director, a cheap location and someone who could dance like an alien. As a result we ended up on the mean streets of Columbia with director Damien Toogood and body popper David Elsewhere of VW fame. With the Columbian army providing much needed moral support we managed to gridlock the city for two days, before making a well timed run for the nearest airport. Director Damien Toogood acts as his own DOP so we were confident hed capture the unique energy of the location on screen. Which he did. But the big story from the whole experience were the miracles everyone performed to make the budget work - from the film crew in Columbia (Tribal), to production company Luscious and the post production team at Cutting Edge. How we actually got this on-screen Ill never know. Guest comments for featured spot "Kissing" Fom Mark Puchala & Michael Clowater, Zig Inc Canada. New Brunswick is a province on the East Coast of Canada. And even though its roughly the size of England only about 700,000 people live there. The main industries are fishing and logging. However, theres a group of people who live there that make films and somehow put on a film festival every year. We wanted to help them do that - and also brag about the balls-out dedication they must have to get it done. We also wanted to have a laugh. We thought theres something romantic about a guy with no budget who just needs to make movies. These people live on the fringe of society and are scorned by the people behind the counter at their local donut store. But they dont care and thats pretty cool. Making these ads was kind of like life imitating art. We had no money - just a bunch of favours from people more talented than us and a script that worked with shooting on video. We wanted to switch up between what the director saw in his mind (the movie) and the behind the scenes footage in making the movie. Then show the contrast between them. We also wanted to play it very simple with the audio. Keep it as real as possible when it was real and as flashy as possible when it was the movie. The director was James Spence who, luckily, is even more warped than we are. Guest comments for featured spot "Mechanic" From Dave Brady, Art diector, FCB New Zealand ... Depression can range in severity from being a bit down and not being able to come out of it, to persistent dark thoughts and low self esteem, to suicidal thoughts in the worst cases. The longer it is left without treatment, the worse it can get. The problem is that depression isnt something that guys talk about a lot, or admit to having. But if they dont talk about depression, how can other guys learn what it is, and how it can affect people? So heres some guys talking about how depression affected them, and where to go for help - without having to talk to anyone about it. Thanks to all involved. Check the credits for the names, but the ads got better at each step of the process.  The new "It" sweeps takes the world by storm ... in new work for eBay, from BBDO New York. And the good news is you can get "It" on eBay. Nicely intergrated into the website as well: http://www.whatis-it.com/ Ford falcon - a disappointing slot car. JWT Melbourne & Falcon Normally it's all too easy to crash the slot cars, but not so with the Falcon. Sticks to the track like glue, leading to major disappoinment for the car-wrecking kid though. Agency Producer: Tim Marxsen Art Director: Nick Weller, Phil Van Bruchem, Keith Nicolas Copywriter: Nick Weller, Phil Van Bruchem, Keith Nicolas Creative Director: Jeremy Wynne Director: Matt Murphy   New work from Aero Film Aero have been keeping themselves busy with some very stylish new car spots ... Honda "cages" for Rubin Postaer & Associates as well as Suzuki "Base Jump" for Colby & Partners Framestore CFC news   It's with great pleasure that Framestore CFC can announce that one of our Inferno Artists, Ben Cronin, has been chosen as the winner in the 'Special Effects/Post-Production' category in Creative Review's 'Creative Futures' awards scheme. pics: frames from Ben's work for Renault Espace, Chemical Brothers & Audi Patts Y&R exodus
PEOPLE
October 25, 2005 00:05 (Edited: February 17, 2023 05:19)
 SYDNEY: Tim Castree is the latest senior George Patterson figure to leave the merged agency of George Patterson Y&R. Castree was Sydney managing director of Patts at the time of WPP's takeover of The Communications Group in August. His departure follows that of TCG heavyweights Ian Smith, John Fawcett, Mark Bayliss and Jane Neale, and the more recent exit of creatives Mark Dove and Andy Flemming. It is estimated that up to 30 Patts staff have left the agency since the merger. Story courtesy of Australian CREATIVE magazine. EGG CONTINUES TO SIZZLE Recipe for Success: Just add Egg (Cape Town, South Africa 20 October 2005) At the recent Loerie Awards the team at Egg Films won two of the five Golds, 12 Silvers and eight Bronzes. This years total of 22 awards for seven different ads makes it the sixth consecutive year that Egg has shown its mettle. With only four directors, work produced by Egg won more Loerie awards this year than any other South Africa production company. Exit the strength lying in numbers adage and enter the small company that continues to command dominance in the market. Eggs executive producer, Colin Howard, explains that their strategy is simple: We keep a small and creatively-driven shop. We hand-pick our projects and director-producer teams rather than following a blanket approach.  Security Cameras from agency Vitrorobertson captures people dancing unawares in everyday circumstances PORTLAND, Ore., (October 10, 2005) An atmospheric hum opens Vitrorobertsons latest spot for Kyocera which captures people on security cameras spontaneously breaking into dance in the most mundane situations, from bank to ATM to valet parking lot. The reason for their sudden inspiration? Kyoceras new Slider Remix MP3 phone. Staying conceptually true, Food Chain director Vance Malone, with DP Joe Meade, opted to shoot entirely on video mostly with existing light. Utilizing up to four cameras on set gave Malone the chance to capture the dancers from multiple angles, ensuring the spontaneity of the dancing was fully covered. Meade supplemented his camera package with actual security cameras to capture some of the footage.  Kyocera Slider Remix CREDITS Agency: Vitrorobertson Creative Director John Vitro Creative Director John Robertson Assoc. CD/Copywriter Kent Thayer Art Director Barry Brothers Production Co: Food Chain Director Vance Malone Producer Brad Goldthwaite Exec. Producer David Cress DP Joe Meade Editorial - Radium Inside the director's head. bestads: I used to play in rock and roll bands. I was hitch-hiking to a gig one time (!) and the guy who gave me a ride said ... Unbelievable man ... Youre doing exaclty what you want, getting paid a fecking fortune and picking up the babes afterwards!!! So I guess directing is just like that .... but more so?????????? from Backyard Director, Tim Abshire: Oh yeah, moreso. Especially If you like to fly across the country to have scripted slow motion oral sex with Mrs. Butterworth for cash until video village gives you the thumbs up... yes. Directing is just like that. OR First of all, I'd say it's more aspirational for you to be an ex-soccer dad instead of playing in the rock and roll band, and you definitely weren't hitchhiking, because Jane in legal said "no"... and I'm thinking we'll get you an average, real-looking, non-actor-ish wife to pick you up in this story, and you can't be getting paid a fortune because you can only be making enough money to be in middle to upper-middle class so we can hit our biggest U.S. demographic, and your wife, well, she's driving a non-descript four door blue car, and those chicks you're picking up are your kids from preschool named Brittany and Tyler who look nothing like you or your wife, but heck, aren't they just the cutest? Everybody needs to smile to camera now. Let's collaberate on another job really soon. from Bruce Van Dusen of Celsius Films in New York: Directing has benefits. You can cut to the front of the lunch line. You get the chair closest to the monitor. Lots of people ask your opinion and seem to care. You can point at walls and have them moved. Or repainted. People change their clothes just because you ask them to. On the flipside, directing has drawbacks. You dont do it every day, so those benefts are periodic. And on those off days, you come to the realization that the only other thing youre semi-qualified for is toll collection. Which with the advent of E-Z Pass is kind of dying field of employment. from Gaysorn Thavat, Exile Films, New Zealand If I wasnt a director, I could transfer my skills to being a marriage counselor. In making commercials I am often dealing with a demanding insecure client who has identity issues, and an anxious hen pecked agency, bound together in a marriage wrought with financial pressure and mistrust. The agency is always worried that the client will have an affair with another agency. And the client is always worried that the agency doesnt understand or really listen to their needs Unofficially, it is my job to negotiate between them and make a spot that rebuilds the trust, rekindles the spark of when they first met and make them both feel good about themselves. Oh yeah . And make something that I like as well (but thats beside the point really) from Michael Williams, director at The Mob Film Company, London You obviously didn't mention those two magic little words, 'client changes'. Scott Walker Joins Caravan Pictures Scott Walker joins Caravan New director Scott Walker has teamed up with producer Sarah Nichols and joined Sydney's Caravan Pictures. A former agency creative partner to Clemenger BBDO's Danny Searle, Scott's background gives him a wealth of experience and an understanding of comedic timing within a 30 second time frame. Having already completed campaigns for Rogaine, Mitsubishi and HBA Insurance, Scott's work shows huge potential, clarity and talent. Caravan is very excited to have Scott & Sarah as part of the team. bestads: We've got a pic of Scott & another from a recent spot that he directed. You can figure out which is which though. 
Mad World, good look. Strong images from Exit Love this song ... even if it was was used by a direct competitor first ...on an ABC news promo. To view the spot click .... HERE Invisible bikes present a few obstacles Publicis Toronto's work for courier company Purolator blends an interesting idea & seemless SFX To view the spot click .... HERE Shot in Australia ... for the bleak look! From Michael Kaplan and Tim Charlesworth, the creatives on "the hint" Now that the 'cows want it back' idea is well established, we had licence to have a bit of fun with it. The ad was shot in July, but we wanted a cold, bleak look. There can't be many shoots that have gone to Australia for winter light. As with the previous ads, we wanted to do as much as possible in camera, so we had 10 cows to direct around the streets of Melbourne. Guest Comments from Mother London (for Orange "Dance") From Mother ... We chose to articulate this new spot by focusing on a human relationship. There's something aspirational about a successful marriage...when couples grow old together. Often times, the familiarity between an elderly couple is most evident in the way they talk - finishing each other sentences...knowing what the other is thinking - but we felt that if we used something more visually stunning (like a dance) to reflect this intimacy, it would be all the more powerful. We knew from very early on that using only one shot of the dance would make it much more powerful as a piece of film. It was important to capture the honesty of two old people dancing but still somehow making it captivating. We played around with different cuts, but none of them achieved the mesmerising quality of the one-take version. We feel that the sound also plays a large part in the feeling that the final film gives people. The silences within the Brian Eno are as important to the film as the music itself. The director of photgraphy on Dance was the DP from Gladiator...John Matheson...who lit it beautifully. Guest Comments from Colin Jeffery, Arnold boston - featured spot New Beetle "Force of Good" Campaign The world needs a hero and the New Beetle is ready to slip on the tights. In this campaign the Beetle goes head to head with sucky everyday objects. We wanted to reflect the fun-loving spirit of the car and the joy it spreads wherever it goes. We spent weeks going through classic fights scenes and film techniques. We took three popular genres, Kung fu, Western and Gladiator, then worked out which style would suit which spot best. Each genre has a certain look, feel and camera techniques that make it what it is. We wanted the finished products to clearly belong to specific genres, but also have a common theatrical feel. Using a sound stage helped us achieve this, control the light and get more done in the three days we had available to us. We worked closely with Brand New School to produce these. They, along with their design team, built amazing life size sets on a giant sound stage at Fox Studios in LA. We then proceeded to shoot the spots, blowing up a bunch of alarm clocks and destroying a port-a-potty in the process. The "Alarm Clock" and "Port-a-Potty" spots were pretty much shot in camera. The "Sardines" spot was a little different and involved a bunch of green screen and stop frame animation. In the end goodness always prevails. Our only regret is not producing a forth ad. It would have taken place in space and involved some bad-ass brussel sprouts. Brandless product-less teasers Uncle Yaris ... from Europe This series started with :15 sec teasers that aired without any product placement or knowledge of what the spots were for. Along with major print media of Uncle Yaris doing his thing across Canada on Billboards, and numerous other huge media print exposure again without the product being revealed. This got the entire country buzzing with Who's Uncle Yaris?? Then a few weeks later the :30sec spots with the product placement aired and are still running on air and soon in cinema. To view the complete 30 sec "Born in Europe" spot click (& credits).... HERE Following on from last week ... From creative Chris Kelly... This one wrote itself. The brief was something to really scrub your turnips for! Love is such a personal thing, so many people have commented on what was so great about the movie for them and they've all been different. That's Tony - he talks to everyone in a different way - he's a male that's cross-generational and cross-cultural. And women love him - even though he has a thing for visualizing rooting rabbits. It has 4 stories in one; Tony's love of Edna; Tony's strange 'scrapbook' like view of the world and what his world means to him; good love versus bad love; and erotic love versus heart felt love. Scott Otto Anderson from Independant Films directed this spot. On the bottom of his report card, I tick the box beside "FIGHT TO GET". Give me more brave clients (like Roses Only) that understand humour and it's power to move people. I think many clients believe creatives sit around unshaven coming up with wacky ideas. But the nature of this project couldn't be any further from that perception. We agonised over every little detail - right down to the very last pixel of the website interface - all with the consumer's next action in mind - buying roses and flowers To view the spot click (plus full credits) .... HERE Interesting idea for integrated media Foreign language swearing motivates Goodgoll Vendramin (Canada) has created a series of spots for Alpine Lager's Gold medal win in the beer world cup (there's a world cup for beer?!). It shows provocative girls speaking in their native Italian / German with expletives bleeped out. To see what they're REALLY saying you have to go to the website. Clever. Agency: Goodgoll Vendramin Inc. Creatives: Benjamin Vendramin (CD/AD), Robert McDougall (CW) Director: Gary McKendry Prod. Co.: Cirle Production 
  Man sprays hatstand with Lynx. Girl can't resist. Instant pole dancer. Nice.  In new work from director James Spence & Zig Canada, limited budgets call for extra dedication ... couldn't afford fake bullets! Client: Silver Wave Film Festival Title: Gunshot Creative team. Mark Puchala & Michael Clowater Agency: Zig Inc. Director: James Spence Production Co: Brown Entertainment (Brown25.com) Editor: Marco Pazzano @ Panic & Bob Music & Sound Design: RMW « First « Previous Next » Last » 1437 of 1440 |
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