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Seen and noted
New print / outdoor / ambient DPS press ad published in the Australian Financial Review to thank the thousands of businesses that supported Earth Hour. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientNew print / outdoor / ambient Ski Season Posters in Australia's premier resorts, promoting Heineken as the drink of choice after a day on the slopes. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient We had to drive American Express Cardholders to goingonce.co.uk, an exclusive travel auction where the price of each holiday drops by an unknown amount every 20 minutes and people bid for the packages. The overall idea was get your dream holiday before someone else does, so we created a bunch of stunts showing people taking off with the best bits of the destinations on offer. As part of this, we carved Michelangeloâs David out of birdseed (he represented Florence) and placed him in a park. During the day local pigeons ate him, so like the holidays online, he was literally disappearing. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientNew print / outdoor / ambient The Wiener Library is the world's oldest holocaust institution, tracing its history back to 1933. With its current lease about to expire, funding is needed to help find the library a new home. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient This dummy suitcase is created resembling a person hiding inside in order to evade paying airfare. It is placed randomly at the airports. Link ------------------------------------ Click here to view this ad Guest comments for the featured spot a bit of background from Rushes, the guys who did the FX on this spot. From Carl Grinter, Director of Production and Business Development: âThe viral commercial was realised by directors Steve Downer and Richard De Aragues with producer Nicholas Unsworth, who without doubt are one of the best teams worldwide for macro photography with animals. Rushes worked with the live action team and were supplied real size shots of pies hitting real size objects. The pies were then manipulated by compositors Brian Carbin, Richie White, Emir Hasham and Matt Jackson to create realistic impacts for hits on the insects. The Viral Factory created a great idea and gave great support and guidance to realise an exceptional film which the client Samsung has placed at the centre of its marketing launch for the new handsetsâ Go to the best TV page or Click here to view this spot Steinlager web films - over on the interactive page Droga5 & Steinlager have just completed a series of web films - well worth the time! View a sample of them over on the interactive page. Click here. Mother London ... chugging down some Oasis Description ------------------------------------ Coca-Cola Great Britain (CCGB) is refreshing its above the line marketing for Oasis, a straight talking no nonsense still juice drink, with a brand new TV campaign created by Mother and designed to appeal to 20 something men. The new campaign launches this week and is a welcome return to the small screen for the brand after a break of over six years. In keeping with the brandâs straight talking no nonsense soft drink positioning, the new creatives juxtapose the taste of Oasis against the perceived âdullnessâ of water using âsketch show styleâ confident humour to position Oasis and its âChuggable Fruitinessâ as the fun way to quench your thirst. The new work will build on the success of the brandâs âChug Itâ outdoor campaign launched in Summer 2006 aimed at the brandâs core audience of 20-35 year old urban men. The term âChugâ was first used by the brand in 2006 to describe the unique drinking experience of Oasis. Thanks to the generous size of the Oasis bottleneck and its thirst quenching taste, Oasis is a drink made to âChugâ rather than sip. Click here to view Cowboy  Click here to view Clown New Adidas viral from 180 Amsterdam & Knucklehead. Viera of France and Fred of Brazil morph into their essential elements as Predator takes on F50. Click here to view this ad  Brief: To strengthen mums' emotional connection with the brand by positioning it as a helping hand Click here to view this spot Amusing stuff from Robert/Boisen & Like-Minded - Denmark Amusing stuff from Robert/Boisen & Like-Minded - Denmark. the power of flowers ! Click here to viewDancer  Click here to view Unsexy Bedroom Strip. Guest comments for the featured FOX SPORTS spot Guest comments from Fox Sports Director Matt Murphy: This was one of those long, fast moving one day shoots that demands the best of all. It was a great workout for me as Director to be forced to rely on instinct and just run with it. Simon, the âscared guyâ was an awesome energy on set; I think his terror inspired us to run as fast as we could too! Click here to view this spot  Description ------------------------------------ A flowerpot falls to its death, but before not seeing its life flash before its eyes... Click here to view this spot TBWA\PHS Helsinki .... Let's take a look We've had loads of good TV & print from TBWAPHS Helsinki - here's a look at some of the TV work. Here's just a brief sample. Well worth a look. Click here to view Marriage Councellor.  Click here to view Holiday.  Click here to view Wedding Suite  Description ------------------------------------ Encourage people to submit their CV to s1jobs in order to advance their career Creative Commentary ------------------------------------ S1jobs is the biggest online recruitment service in Scotland. That's why we used a number 1 character. And doodles seemed appropriate for the idea of contemplating your future. Click here to view this spot Guest Comments for the featured spot A few words from Publicis Helsinki Executive Creative Director, Anthony Wolch: From the initial ideation stage, we knew we had a very interesting project on our hands. The Ministry Of Transportation Finland, faces a monumental challenge in trying to turn around a growing attitude problem with the Finnish youth. As a testament to our partnership, the client trusted to us to create this campaign, essentially working in a virtual world. The motion capture was shot 3 weeks prior to the live action, with the post production taking the better part of 6 weeks to completion. This takes trust, teamwork, and a small leap of faith. It was both an honor & a total pleasure working the the director team of Alex & Stefan ( Stuttgart ) through SPY FILMS , Toronto Canada. As i once told a senior team here at Publicis,Helsinki: enjoy the experience, as it may be the last time you get to work with Alex & Stefan....They asked why? Simple i said, they will be off to Hollywood anyday now. The spot has proven to be an instant success here In FInland. The first of many this year for Publicis Helsinki. Go to the best TV page or Click here to view this spot Guest Comments for the featured spot A few words from Todd Riddle, Creative Director, Fallon: "Rabbit" is a continuation of last years Travelers In-Synch brand campaign. In this execution, we simply point out that if you have the right insurance, you don't have to count on luck. Tim Godsall executed what we affectionately call Dean and Dean's (The creative team) twisted vision of what the world would be like if people didn't need to count on luck any more. Dozens of rabbits were trained, some even to swim, to portray rabbits lives after their legs had been successfully reattached. And of course - none were hurt. And from the director, Tim Godsall: Instead of working for a huge insurance company -- just shilling it for the man, it was nice to be a part of a good cause. The rabbits themselves were just grateful to have back their peds. Go to the best TV page or Click here to view this spot Guest Comments for the featured spot Some background from Exec Creative Director,Warren Brown: There was a lot of mud and a dog on the farm that liked to bite people but Steve Ayson (Director) maintained a very disciplined approach and with Animal Logic everything was carefully planned for the enormous amount of compositing that had to take place after shooting. It made a change from using CGI as we have done in the past and the art department and model makers did a brilliant job as did everyone else involved in the production. The entire process from concept to finished film was over 6 months. And from the director, Steve Ayson: 'I wanted it to feel like a real thing happening, although still retain some film magic by not going doco or too observatory. So my angle was all about the lead guy bringing the reality and believability, a decent actor who you believe could farm and create working machinery for an experimental crop. Create a certain organic-ness to the story, then let the unusual visuals take the viewer into another world just outside of our own (bring some subtle strangeness and magic with weather and light). I purposely didn't get too caught up in wacky farm inventions and kept it about the farmer and his approach to his work. It's such an original idea on paper so the visual side of it didn't need to go too outlandish. Make the strange familiar and the familiar strange'. Go to the best TV page or Click here to view this spot Guest comments for the featured spot Some background from Chris Clarke, Leagas Delaney, one of the creatives on featured work "Skateboarder". When you fly to Cape Town in the height of summer, the last thing you expect - or want in the middle of a very tight schedule â is to encounter a force 10 gale. Dummies attached to cranes donât take kindly to it. Then there was the skater, the best in South Africa. Busts his ankle ollying over a childâs trike. Cue MPC. Funny, you go all that way to South Africa, and yet all it takes is a boffin in Soho to make it look real. Still, great seafood. Go to the best TV page or Click here to view this spot  Description ------------------------------------ Ford sponsors football competitions that are the breeding grounds for future champions at the elite level. Creative Commentary ------------------------------------ Big, bustling Barry Hall is the bad boy of the Australian Rules Football League. But the oppistion we gave him was badder. Click here to view this spot New print / outdoor / ambientNew print / outdoor / ambient From DDB Sweden: Brief: Tell people that McDonald's now has even more choice. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Miniatures of famous monuments were placed inside large aquariums scattered throughout the city, alerting for problems with global warming. Link ------------------------------------ Click here to view this ad The new VW Eos spot from DDB London & Bikini Films Description ------------------------------------ The film for VW takes us on a photographic journey through the synthetic smells we all encounter every day and asks the question "When was the last time you smelt something real?". A beautifully crafted piece which highlights the benefits of fresh air via VW's stunning convertible Eos Click here to view this spot New print / outdoor / ambientNew print / outdoor / ambient More from Duval Guillaume Antwerp. Link ------------------------------------ Click here to view this ad NEW FROM JOE PUBLICCLARO MOBILE ... coming to the rescue to a nation of Mums.Ray-Ban viral from Cutwater & Tool of North America Tool of North America Director Geordie Stephens gives us a kissing couple that takes P.D.A. to the extreme in the new :60 Ray-Ban viral video "Kiss", out of Cutwater, San Francisco. Click here to view this spot Virgin Active ... from The Jupiter Drawing Room Cape Town MacLaren McCann's new work for Fashion Cares. Click here to view this spot  ... and the accompanying print work: Click here to view this ad We featured the print, now here's the TV work Nice effective spot from Young & Rubicam Paris. Click here to view this spot Also from Y&R Paris .....  ... it'a all about the suspension. Click here to view this spot  "The run" .... Click here to view this spot New Florida Department of Health spot from Marketing for Change Description ------------------------------------ The Florida Department of Health set out to prepare people for the potential of a flu pandemic, but they faced a tough challenge: No pandemic on the horizon. Most Floridians doubt a pandemic is likely or threatens them personally, and they have a point: No one knows when (or if) a pandemic might hit. So instead of pitching panic, the state, working with the agency Marketing for Change, focused on the behaviors they hoped to change -- a series of hygienic actions such as washing hands, covering coughs and staying home when sick. Creative Commentary ------------------------------------ We built the campaign around what really matters to people: Fitting in. Four out of five people wash their hands after using the rest room. So the central character in this new campaign is the proverbial fifth guy. The campaign includes TV, radio (English, Spanish and Haitian), outdoor (English and Spanish) and print. Click here to view this spot From COD & Anonymous content .. new VW work Creative Commentary --------------------------------------- The campaign shows what it's like to break up with your old car because you just can't resist a new Volkswagen. Director John Dolan from Anonymous Content really brought these stories to life, capturing the angst and tension of walking away from the old car, while harboring that inner delight of getting into a brand new VW. Click here to view this spot From JWT India One of a series of virals from JWT India. VIRAL VIDEO 1: IN THE UNDERGROUND PARK SERIES OF VIRAL BROADCASTS TO COMMUNICATE THE HIGH GROUND CLEARANCE OF THE NEW FORD FUSION. www.youtube.com/viralattack Click here to view this spot « First « Previous Next » Last » 1437 of 1475 |
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